ATTITUDE

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Belief
Belief is a feeling of certainty that something exists or is good.

Values
The values of a person or a group are the moral principles and beliefs that they think are important in life and that they tend to live their lives accordingly.

ATTITUDE
1. Your attitude to something is the way that you think and feel about it. 2. Your attitude towards someone is the way you behave when you are dealing with them, especially when this shows how you feel about them.

What is an attitude?
A mental and neural state of readiness, organised through experience, exerting a directive or dynamic influence upon the individuals response to all objects and situations with which it is related

What is an attitude?
An attitude is a psychological tendency that is expressed by evaluating a particular entity with some degree of favour or disfavour

What is Attitude ?
It express an individuals positive and negative feeling about some objects. It descries an individuals feelings, thoughts and predisposition to act toward some object in the environment.

The attitude is like and

Ice Berg
BEHAVIOR
KNOWLEDGE & SKILLS
ABOVE SEA LEVEL

KNOWN TO OTHERS

10 %

VALUES STANDARDS JUDGMENTS

ATTITUDE
MOTIVES ETHICS - BELIEFS

UNKNOWN TO OTHERS

90 %

SO
What is
Attitude is a attitude? hypothetical construct that represents an individual's like or dislike for an item.

WHAT MAKES YOUR LIFE 100% ?

Let each letter of the alphabetic has a value equals to it sequence of the alphabetical order:

A B C D E F G H I J L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26

S K I L L S 19 11 9 12 12 19
K N O W L E D G E 11 14 15 23 12 5 4 7 5 H A R D 8 1 12 4 W O R K 23 15 18 11

= = = =

82 96 98 100

A T T I T U D E 1 20 20 9 20 21 4 5

Attitude structure
Attitudes consist of three related components:
1. An emotional component consisting of emotional reactions toward, or feelings about the attitude object. 2. A cognitive component consisting of thoughts and beliefs about the attitude object. 3. A behavioural component consisting of actions toward the attitude object.

Components of Attitude:
Affective = feelings about the attitude object. Behavioural = predisposition to act towards the attitude object in a certain way. Cognitive = beliefs about the attitude object. Any given attitude may be based in lesser or greater amounts on any of these components

Attitude

Affect Behaviour

Cognition

Where do attitudes come from?

Some attitudes seem to reflect stable, internal dispositions of the individual
i.e., ways of seeing the world

Broad attitudinal dispositions might have a shared genetic basis This is most likely for gut-preferences:
For example, feelings of disgust at certain smells or foods

Positive Attitude
A positive attitude allows a person to create the life they want because they are not afraid to see things as they really are and work to create their own reality.
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Explicit V. Implicit Attitudes

Once we have developed an attitude (an orientation to some object), this attitude can exist in a number of states: 1. Explicit attitudes:
The evaluations we consciously express.

2. Implicit attitudes:
Involuntary responses to the attitude object.

Explicit
How much do you like the monarchy?
Not at all 1 2 3 4 5 6 7 Very muc h

Implicit

Implicit

Explicit V. Implicit Attitudes

Our explicitly expressed attitude and our implicit reactions can be the same thing. But, there can also be a difference between what people say and what they think or believe Raises questions about attitude measurement Raises possibilities for studying attitudes

Attitude function
Attitudes will fluctuate in order to serve our current needs. Four major functions 1. Utilitarian function - Helps person to achieve rewards and gain approval from others 2. Knowledge function - Attitudes can be used as a frame of reference for organizing the world so that it makes sense - For example, we perceive knowledge that contradicts our
views with suspicion, thus forming a negative impression of that source of information (Giner-Sorolla & Chaiken, 1997).

Attitude function
3. Ego-defensive function - Helps to cope with emotional conflicts and protect and enhance ones self-esteem. - E.g., ones job not going well, can blame colleagues or his boss, this
negative orientation towards the people he or she blames protects one from acknowledging painful truths.

4. Value-expressive function - Help to express central values and core aspects of self-concept. - For example, if you are a person who firmly believes in fair
treatment and equality towards others, youll most likely have a positive attitude towards particular political parties and a negative attitude towards others.

What can you see?

words

What can you see?

words

What can you see?

words

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What is required ?

An ATTITUDINAL CHANGE for the BETTER

Barriers to changing attitude

Prior Commitments Insufficient information Personal Ego Influence of social surroundings
To bring a change you have to oversome these barriers

Good Attitude Plays A Vital Role

Good work attitude is important for the increase of success at work. Any company or concerns that are looking for good employees and workers will look only for the person who has got good work attitude

How to develop such good work attitude?

Say You Can Do it Never Say its not Possible Do Not Complain With Your Work Hard Work Plan your Work

Behavior
A persons behavior is the way they act in general, especially in relation to the situation they are in or the people they are with.

Attitudes + behaviour
Part of the interest in attitudes is due to the assumption that people act in accordance with their attitudes: Companies spend ridiculous amounts of money on advertising campaigns designed to change peoples attitudes toward their products. Political parties closely monitor opinion polls to try and gauge the mood of the community and the likely outcome of elections. Do attitudes really predict behaviour?

Attitudes + behaviour
Later research confirmed the gap:
E.g., Wicker (1969) reviewed research on the attitude-behaviour link
Although the two were usually positively related, the relationship was typically small (average r = .15).

Evidence for weak relationships between attitudes and behaviour prompted 2 responses:
1. Attitudes are a load of rubbish!
2. Attitudes are related to behaviour, but the relationship is more complex

Attitudes + behaviour: The full story

1. Not all attitudes should be related to behaviour:
Specific attitudes should predict behaviour better then general attitudes Strong (accessible) attitudes should predict behaviour better than weak attitudes.

2. Other variables are involved in the attitude-behaviour relationship

The theory of reasoned action

Attitude
Behaviour

The theory of reasoned action

Attitude
Intention
Behaviour

The theory of reasoned action

Attitude

Intention Subjective Norms

Behaviour

The theory of planned behaviour

Attitude

Intention Subjective Norms Perceived behavioural control

Behaviour

Attitudes + Behaviour: The full story

Research using more complete models have provided a better account of the attitude behaviour relationship: Attitudes are related to behaviours but not directly. Attitudes affect behaviour - in combination with norms, control beliefs, and intentions. In addition to being a theoretical improvement, this approach has also proven to be very practical.

Unbelievable results from positive attitude

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- Improved relationships with others both at home and at work

- More opportunities for success - Improved productivity

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Think of it this way: Developing a positive attitude means interpreting life's events in a way that is truthful, honest, and self affirming.

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Think of it this way: Keeping a positive attitude means continuing with these positive and self affirming interpretations of life's events, even negative events.

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Some Positive Attitude tips

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Believe that you are in charge

Your life doesn't just happen to you accidentally. You
create it. If you do not accept this fundamental belief no amount of positive attitude tips will help you to manifest the life you want.

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Live with intent and purpose

Know what it is you want from life and
continue to put yourself in charge of obtaining it.

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Live with emotional inquiry and clarity Keep examining your emotional reactions to life's
events. Ask yourself " What am I feeling right now? When was the first time I felt like this and why am I interpreting this circumstance in the same way.

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Practice being grateful

No matter how unlucky or dreadful you
think your life is practice being grateful for one small thing every day.

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Help and serve others

Find things to help other people.

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Conversation Attitude

Attitude 3 good rules to think about before speaking are:

Conversation

CONVERSATION ATTITUDE

Is it true? Is it nice?

Is it necessary?

Arabic Proverb

Conversation Attitude

Think about these rules before speaking to avoid hurting people by what you say. Below are more rules for good conversation manners:

Conversation Attitude
Speak slowly and clearly. Mention a topic of shared interest.

Conversation Attitude

Don't talk too much about yourself.

Don't try to control the

conversation, but don't remain silent.

Conversation Attitude

Ask the other person's opinion and listen to it.

Do not ask personal questions such as age, weight, or how much something cost.

Conversation Attitude

Do not ask a question that you would not want to answer yourself.

Give the other person a chance to speak.

Conversation Attitude

Don't interrupt or break in when the other person is speaking.

Do not finish the other person's sentences.

Conversation Attitude

Try not to talk about boring topics.

Give more than one word answers and add interesting facts.

Conversation Attitude

Be truthful.

Think before you speak; don't hurt the other person's feelings.

Conversation Attitude

Don't argue, brag, or exaggerate

Treat others the way you would like to be treated.

Conversation Attitude
Always laugh with them instead of at them.

If you think you can, youre right.

If you think you cant, youre right again.

Yes, it is all a matter of attitude.

The world is your mirror and your mind is a magnet.

Life will give you what you attract with your thoughts. Think, act and talk negatively and your world will be negative. Think, act and talk with enthusiasm and you will attract positive results.

(IS THERE ANYTHING IMPOSSIBLE?)

If you use the right instruments and choose the right time, that is. Believe you can, you will. Its all in your mind. Winning comes from within. It is not your aptitude, but your attitude, that will determine your altitude in life. Happiness is simply a result of choosing attitudes. Progress has always come from those who said it could be done.

Yes. Conquering the world. Even that is possible, if only you would act at the right time and from the right place!

smile, please.
1. To be positive is natural.
---------------------------------------

Be cheerful. Happiness is a state of mind. If you think you are in heaven, you are. Use bright & positive language in everything you do. Think positive. It is good for you.
--------------------------------------------------- Expect the best. You will get it.

Not doing good is evil.

(Even if you cannot do good, refrain from evil at least) is it enough? The answer is, No. (Not doing good results in evil.) Try to help in every little way, whenever & wherever it is possible. Every time something good happens to you, make sure something good happens to someone else.

Be open.
Free your mind from prejudices. Have an open mind. Emptied, you hold. Be receptive to ideas. Be quick to listen. Be slow to respond. Perceptions differ. What is right in your view may not be that. Dont jump to conclusions. See the other persons point of view.

 Have a sound sense of proportion. See the things as they are. See the big as big and the petty as petty. Wisdom is knowing what to overlook. Seeing negative is not being negative. Those who see the negative are as important as those who see the positive.

Be balanced!

Think right towards people.

Have a positive attitude towards people. Find qualities in them to like. Everyones, just everyones, life is littered with compromises, morally questionable decisions & inconsistent behaviour. Keep this in mind. People can only be as perfect as you are. Accept differences & limitations. Judge them less harshly. Dont be hostile when they slip up in tiny ways.

LEARN TO BE ANGRY

Know what to be angry about. One cannot be neutral between the right and the wrong. One so neutral is on the side of injustice. Evil multiplies when good people dont champion what is right. Injustice anywhere is a threat to justice everywhere. Not to be angry at injustice is to be dishonest.

Rudeness is a weak persons attempt at strength.

Be considerate, friendly & affable. Practise courtesy. Say - please. Tell the truth by all means, but with tact & kindness. Explain. Do it patiently. Accommodate the other viewpoints. Allow criticism. It is often constructive.

But, manage that anger.

tack the thing rather than the person. If you must say unpleasant things, say them in a pleasant way. Sugar-coat your criticisms. It is easy to say a few mean words in the heat of the moment. Refrain. Dont drag out issues from the past. Dont make any personality digs or snide remarks. Avoid being embroiled in a screaming match.

 YOU CAN BE YOUNG JUST ONCE. BUT YOU CAN BE IMMATURE ANYTIME!
Resist the temptation to be childish. Be a grown up. Be mature. Be liberal in outlook & considerate in action. Be understanding & forgiving. Refrain from mischief. An eye for an eye will leave the whole world blind. Do good to the person who has done you wrong. Let this be his punishment.

Grow up. But retain the child in you.

Be playful. Import fun into all things you do. (We dont stop playing because we grow old; we grow old because we stop playing. Be lively, not half-dead. Be alive to things around. View the world in wonderment. Be curious. Discover the joy in simple things & deeds. Relish them. Dream (but be wakeful). What is life without impossible dreams?

Battles are won first in the minds before they are won in the battlefield.

..

If you dont control what you think, you cant control what you do.

Have a winning attitude.

Yes, we can. We can make it work. We are perfect for this job. We are a lean, mean machine. Ill be glad to take responsibility. It is a challenge. Ill come up with alternatives. We have the opportunity to be the first. Theres room for improvement. We shall learn something new. Lets try it a few more times.

No great talent
without great willpower
Those who are determined and work to win will win, no matter what the destiny has ordained. The difficult can be done right away. The impossible will take only a little longer. There is nothing you cannot be, there is nothing you cannot do, and there is nothing you cannot have. All you have to do is believe in you.

Aim high.

Let no horizon be too large for you to gaze at. In the long run you hit only what you aim at. It is not failure but low aim which is crime. Aiming at an elephant & failing is more glorious than targetting a rabbit & felling it.

Never quit. No one can cheat you out of ultimate success but you.

Life is full of beginnings. A mere bend in the road is not the end of it. Have belief in yourself. Never sell yourself short. There is always some good in every situation. Look out. Sharpen your awareness to the opportunities that lie around. You will never know what can be done until you try it.

The secret to success is never to give up.

Failures are but stepping stones to success. There are no mistakes in life, only lessons. Every failure is a lesson in learning. There is no failure except in no longer trying. Failing is not bad. Staying down is.

No failure is final.

--------------------------------------Failure is a noun. The only fear it holds for us is in the meaning we give it. Define failure as giving up. Take control of it.

Dont give in.

Tough times dont last. What comes after them is bound to be good. The harder you fall, the higher you bounce. Learn to make the best of a situation. Optimism is a duty cast upon you. Have hope. Things may change in a day, and for the better. No pressure, no diamonds.

One who feels bound remains bound.

Invest in yourself. Grow. Keep growing Only those who dare reach great heights. Opportunity exists only when you can see it. Opportunity is no accident. It must be attracted. Opportunity of a lifetime should be seized within the lifetime of the opportunity.

Dont be weighed down by knowledge!

You are what you know. Knowledge is power. But, left unused, it has no power in it. Little is ever achieved by persons who are bookish. Indifference and unconcern make a superior & knowledgeable person average.

He who has imagination without knowledge has wings but no feet.

Creativity without knowledge is rudderless. Build up knowledge. Imagination helps in exploring the unknown. Use imagination to go beyond knowledge. Reinforce your skills. Constantly update them. Rich vocabulary helps. A higher order language allows us - to deal better with processes and things, and to convey more, saying less./

Where is the difference between a rut and a grave? Only in the dimensions!
Should I stay with the routine?
No! Get out. Dont be stuck in the present.

When do I act?
Act now. Follow it through. Till success.

Should I self-start or..?

Be pro-active, not reactive. Dont wait for prompting.

How can I do more?

Capacity is a state of mind. Do more of what you do, just like that.

How can I do better?

Crave for excellence in whatever you do. You can do better by just willing to do better.

One is never too old to learn (something foolish?).

To read is to grow. To read is also to lead. Learn something every day. Listen. Discussions make you richer. Grow every day. Overtake yourself. Make incremental improvements, every day.

Excellence then is not an act, but a habit.

Aim at perfection. Achieve excellence. Develop an instinct for quality. It pays. If it is worth doing, it is worth doing well. Try to do it right at the very first instance. A work done poorly must be done again. Do it in time. We are what we repeatedly do.
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Enemy of the country, and the people!

Q: Des aur moashray ka dushman kise mante hain? A: Jo waqat par apne kamoon ko pura nahin karte hain.

Belief & Behavior

Accept your limitations. But be aware of your qualities & strengths. Change your beliefs, and you change your behaviour. Change your behaviour, and you change your results, and your life itself. Self-limiting beliefs are learnt behaviours. Anything that is learnt can be unlearnt as well. List all negative beliefs. Replace them with the positive. Begin. Take the first step which is the most difficult. Anything worth doing is worth failing at, until you get it right.

Overcome your anxiety.

Failure is not a crime. All humans are fallible. It is not terrible to be not perfect. Negative stress comes from what you tell yourself, like I must always succeed. Ive to meet everyones expectations of me. Im no good unless I do everything right. Develop strategies to cope with stress & performance anxiety. Learn to like yourself. Make a list of positive things about yourself. Feel good about who you are & how you feel.

SLOW PERFORMANCE
(Dont doze off, brother, wake up) Also, be not a pretender. Be a performer. Being busy is irrelevant. It is performance that matters. Slow performance and under-performance are bad enough. Non-performance takes the cake: it is plain theft.

Annihilate these assumptions:

Inefficiency is normal. Delays are inbuilt & cannot be cut down. Performance will not be rewarded. Only manipulators will get ahead. We are made this way & things just wont improve. Things will get only worse. Nothing can be done.

Experience is what you get when you dont get what you want.- Dan Stanford

unchangeables Be ready: planned destruction may be necessary before planned construction Dare! Innovate! Dont be risk-averse. Only those who dare reach new heights. Dare to be different. Discovery follows exploration. Challenge the givens & the. Never mind that you didnt succeed.

May you not enjoy the work you do!

The worst possible curse. That one is, in any language. Learn to like and enjoy the work. Any work, just any work, can be made interesting. There is always a better way of doing things. Do your work creatively. Import fun into it.

If you see only problems you will have only problems!

Every solution contains a problem within it. syndrome. Suppose we win? If anything can go wrong, it will.

Weighing problem!

A man carrying a baby wanted to weigh the baby in a scale. Our baby weighing machine has gone for repairs. But we can weigh the baby on the general weighing machine, the sales attendant offered. How will you do that? asked the man. Simple. We do it all the time. The father first stands on the weighing machine with the baby. Then he stands without the baby. It wont work, said the man, looking disappointed. Why? Well, you see Im the babys uncle, not his father.

Mind half-used

Look at pbms as challenges. Success often presents itself as an alluring challenge. Most problems are produced, or left unsolved, by half-used minds. Face pbms with keenness & from a new direction, each time. Dont jump to the obvious solution. (This is the tallest peak! syndrome) Challenge what is accepted. You will find a whole new world of possibilities uncovered.

Every problem has a lifespan..

Know the stage at which it is . Compartmentalize. Prioritise. Recognize the minor hassles from the major ones. Know what to worry about & what to take coolly. Take one step at a time. Deal with them in small bits. No knee-jerk reactions. No short-term patches. The real obstacles are not the pbms themselves, but the wrong approaches to finding the solutions.

Think solution, not problem.

See a solution, where others see a pbm. There is a solution to every problem. Try to solve, not prolong. Ascertain the facts. Have an uncluttered mind. Cut out the extraneous. Identify the core. Face the issue head on. Take it on without breaking step. While with major pbm, stay detached. Intractable? Sleep over it . Let it work its way out.

Cursing a flat tyre does not fix it.

If you cant go over the hill, go around it. Digging a tunnel is a clear option, if going to the other side is all that necessary. The solution often lies in identifying the solvers. Take help where needed. If something seems far too big, maybe its because youre meant to share the load with someone else. Look for solutions where you will find them. (Mullah story)

Gangrene cannot be cured with palliatives.

Face pbms resolutely. Gordian knots may have to be cut. Extra-ordinary pbms call for extra-ordinary solutions. Weeding out is necessary for a good crop. Sometimes it is necessary to go a long distance out of the way in order to come back a short distance correctly./

Nothing great was ever achieved by

Sitting Still.
* Progress has always come from people who said it could be done. * I cant- are sad words in any language. * Whatever you can dream, you can begin. * Put passion, enthusiasm & zeal into everything you do. * Keep pushing. Its wiser than sitting aside.

Think your work is important.

The way we think towards our jobs determines how our subordinates think towards their job

Rules are for human beings, not the other way round.

Dont be rule-bound. Interpret the rules positively. Let them enable, and not inhibit, you. Precedents should be guides, not fetters. Good people follow the rules. But, it is often the unscrupulous who quote the rules. Breaking norms in order to frame better ones is an option to be explored.

DONT BE IN SELF-DOUBT.

Feel & act confident. Stand by your convictions. Be positively assertive, when you are in the right. Where speech is due, silence may be betrayal. Insist on your right to be heard & reckoned. But, be accommodative of the other point of view. Dont say yes when you want to say no .

Thinking first, action only then.

Act by all means, but only after considering all relevant matters. Dont make decisions based on just one or two dimensions. (Many a fellow in love with a dimple) Dont act impulsively. If you have to act, act fast & decisively.

Integrity signifies wholeness

Integrity means absence of inner warfare. It gives extra energy & clarity of thought. It means
living up to the best in oneself. having a developed sense of honour. having a conscience & listening to it. having the courage of ones convictions. obedience to the unenforceable.

In doing a good deed take it that everything is permitted which is not prohibited.

Be performance-oriented.

If one desires a change, one must be that change before it can take place.
Anticipate change. Things can change in a day. Be alert to the first signs of change. Feel obligated to effect the change. Look at opportunities that change represents. Keep renewing yourself. Dont allow routines to become chains. Keep managing the present while managing the change.

Be physical. Be dynamic.

Take care of the body. It takes care of the mind. Physical well-being gives you stamina, both physical & mental. It makes you focussed. It makes you optimistic & confident to face the challenges of life.

Learn from the past. Focus on the future.

Be in the present. Enjoy.

The past is finished. Learn from it & let it go. The future is not even here yet. Plan for it, but do not waste time worrying about it. Live in the present. Enjoy its joys. How many crores of pleasures you have created for us, oh our Lord!

Relish the journey!

There is more to life than running non-stop. Happiness is all along, not merely at the destination. The joys along the route are perhaps more delightful.. If you are enjoying the journey, you are not upset by a delayed arrival. Count your blessings. One rarely appreciates ones blessings as much as when they are gone.

We dont laugh because we are happy. We are happy because we laugh.

Control your emotions by your actions. Be cheerful, in order to feel cheerful. Act brave, in order to be brave. Want a facelift? Smile. Its the duty you owe others.

Dont just throw out a vice.

Replace it with a virtue.

Sow an action, you reap a habit. Sow a habit, you reap a character. Sow a character,you reap a destiny. As we become drunkards by so many separate drinks, so we become saints & authorities & experts by so many separate acts & hours of work. How to break a habit or acquire it ? Break off abruptly & with all emphasis. Abrupt acqn of the new habit is the best way, if there be a real possibility of carrying it out.

Work energises.

Strenuous application of effort anywhere - even on hobbies or games - provides the bonus of energy. Make as many of your actions automatic as possible. The more actions we make automatic, the more energy we have left for creative work & pbmsolving.

Pleasantness is the duty we owe others.

Be natural & humble. Drain off your grievances. Sincerely attempt to heal. Acquire the quality of easygoingness. What is practical is just. Relax, for easy power. Never allow things to ruffle you.

Be interesting. Practice liking people. Never miss the opportunity to congratulate, sympathize, or express sorrow. Be a comfortable person to be with.

Be a big boss without seeming to be so.

Be affable. Be light to lift. Develop zero tolerance of inertia, indifference & inefficiency. Motivate, guide, enable, lead. Dont appropriate credit. But, accept responsibility. Settling personal scores through official means is mean. Walk a mile in others shoes before you say no to their request for new shoes.

Order! Order!
Absent order & regulation, what remains is chaos. Chaos is the enemy of performance. Enforce order to ensure performance. Enforcement is education. Organise. Set the right thing (or person) in the right place. Put in place proper systems. What gets measured gets done.

As the leader, challenge the status quo!

Motivate. Create enthusiasm & passion. Plant seeds of thinking. Let people think in a breakthrough fashion. Institutionalize imbibing ideas & suggestions. Acknowledge & reward good ideas. Honour errors resulting out of experimenting. Create a dream & make the team go towards it.

Why crib,
when you can think positive?(!)

Boss to the cribbing employees: Its quite simple just think positive and most of your problems will just fade away..!

Goodness not translated into action is no goodness.

But,thinking is not enough...

Thought that does not lead to action is betrayal.

I receive & I must give back.

And this is the pay back time.
Life is not about how much you make but how you live it. How you make a difference is what will matter. Each one of us is a debtor. We have taken so much from the system. It is but fair that we pay back the debt, with interest and do it fast. Perhaps it is already late. Better hurry up.

THE CAN DO ATTITUDE:

You CAN DO everything, but not all at once. You CAN DO everything, if its important enough for you to do. You CAN DO everything, but you may not be the best at everything. You CAN DO everything, but there will be limitations. You CAN DO everything, but youll need help.

Best Quotes on Positive Attitude:

A positive thought is the seed of a positive result. The most significant change in a persons life is a change of attitude. Right attitudes produce right actions. There is a better way for everything. Find it. A positive attitude is not a destination. It is a way of life.

Best Quotes on Positive Attitude:

The difference between a successful person and others is not a lack of knowledge, but rather a lack of will. The positive thinker sees the invisible, feels the intangible, and achieves the impossible. A positive attitude is like a magnet for positive results.

Best Quotes on Positive Attitude:

Positive attitudes create a chain reaction of positive thoughts. Attitude, not aptitude, determines your altitude. Sooner or later, those who win are those who think they can.

Summary
Attitudes are evaluations Attitudes guide peoples behaviours sometimes Attitudes can change
but the same technique wont work the same way for all people all of the time