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Packing
Process of covering, wrapping of goods
Package
Actual container or wrapper in which product is enclosed
Packaging
design of package and producing appropriate containers or wrappers for product which protect the attributes till it is used by consumer.
Categorization of Packaging
Consumer Packaging( Marketing Emphasis)
Marketing managers primarily concerned with how the package fits into the marketing mix.
Functions of Packaging
Protection
Physical Environment
Privately owned v/s Common transportation Damage causes
Vibrations Impact Puncture Compression
In transit
Strapping tie down
Staking
Crushing Buckling Cracking
Outside Elements
Temperature Humidity Foreign Matters
Unitization
Rigid Containers Non-rigid Containers Unit Loads Load Securing
Communication
Content Identification Tracking Handling Instructions
Packaging Policy
Packaging Alternatives
Pallet
Corrugated Boxes
Steel Cans
Returnable container
Pallet Pool
Refrigerated Pallet