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By:
Amit Naik (11201) Vishal Deore (11213) Nilesh Hiremath (11218)
Agenda
Introduction Location Justification
Product Details
Raw Material Production Process Market Potential Marketing Strategy SWOT Analysis Financial Details
Future Prospects
Introduction
Vision Statement
To manufacture and market food product on a sustainable basis catering to all segments of the society at affordable prices and increase the intrinsic value for all stakeholders
Mission Statement
We are dedicated to provide our customers with the finest, high-quality product, hygienically prepared and competitively priced, living up to the expectations of our customers and suppliers for achieving symbiotic relationship. We will achieve this with best business ethics & practices
Location Justification
We are going to launch our business unit at Nasik.
Product Details
Product : chili Powder Use : one of the main
spices in food items used as a flavoring stuff for making the food item spicy.
Brand : Asli Masala
Market Potential
Era of fast food, Hotel Industry Routine food preparations Food Products, eg. Chips
India
India produced 12 lakh tonnes 2. Global production was 27.7 lakh tonnes 3. Major States producing are Andhra pradesh,Karnataka,Tamil Nadu.
1.
Raw Material
Dry Red chili
Edible Oil
chili Powder
Production Process
Cleaning
Pulverization
Mixing oil to it
Packaging
Production Capacity
Installed Capacity (100%)
Product Rate Daily Qty Daily Value Monthly Qty Monthly value Yearly Qty Yearly Value
chili Powder
100
250
25000
6250
625000
75000
7500000
YEAR
Rate 100 55 55
Monthly Daily Value Qty 12000 7150 715 3000 3250 325
Yearly Yearly Qty Value 36000 39000 3900 3600000 2145000 214500
COST
chili required
Edible Oil
2359500
Marketing Strategy
Competitive Price
Commission to distributors
SWOT Analysis
STRENGTH -Less Capital Investment -Huge Market -Less Inventory cost -8 months shelf life
WEAKNESS -Non-Branded
SWOT Analysis OPPORTUNITY -Market expansion -Diversification -Scope to utilize 100% production capacity THREATS -Huge Competition -Home made masala -Supply & demand Fluctuations
Future Prospects
Depending upon the demand, Increase utilization capacity from 48% to 60% to 72%.
Financial Details
Thank You !