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The company has a portfolio of well-known brands like Siyarams (value for money brand), J Hampstead (premium), and Mistair (high-end value for money). Some of the other fabric brands include Featherz and Zenesis & Moretti. Siyarams is a flagship brand, which accounts for ~75% of the total fabrics sales [Suiting: 76%; Shirting: 22% & Furnishing (curtains & upholstery) 2%]. Mistair accounts for ~18%, while J Hampstead contributes 5%. Zenesis & Moretti and Featherz Contribute the balance 2%. In the RMG segment, the major brands include Oxemberg (Formal), MSD (Monday to Sunday Dressing, Casual) & J Hampstead (formals). Oxemberg (value for money brand) contributes ~80% to the total RMG sales, while the balance ~10%
SSML is predominantly a domestic player, with ~95% of the revenues derived from domestic markets. Further, within India, SSML mainly focuses on Tier II & III cities which along with rural India contributes ~75% of the domestic revenues