Business Objects Intelligent Search and Text Analysis 26126335

TURNT TEXT INTO INSIGHT
The first and only solution integrating Text Analysis and Search with End-to-End BI Two new products - BusinessObjects Text Analysis - BusinessObjects Intelligent Search
COPYRIGHT 2007, BUSINESS OBJECTS S.A.
AGENDA
1. 2. 3. 4. 5. 6. 7. 8. Why you should care Background Text Analysis Intelligent Search Demo and Sales Resources Sample Applications More Information Appendix - Inxight Background
SLIDE 2
BUSINESS OBJECTS CONFIDENTIAL.
COPYRIGHT 2007 BUSINESS OBJECTS S.A.
Relational DBMSs Legacy DBMSs Flat files in record format Mainframe DBMSs Spreadsheets Hierarchical DBMSs Multidimensional DBMSs Other EDI documents XML documents Web logs Web pages Word processing files Email Don't know Document mgt systems Taxonomies, ontologies Multimedia files Instant messaging RSS feeds Content mgt systems Wikis Text from voice recognition
0% 20% 40% 60% 80% 100%
BIG CHANGE IS COMING

Survey Question
Which types of data and source systems feed your data warehouse? Select all that apply for both today and in 3 years.
Survey Responses
Users anticipate a gigantic increase in unstructured and semi-structured data as sources for data warehouses.
Text Analysis addresses this

Today In 3 Years
Source: TDWI Internet-based survey in late 2006, 370 respondents.
SLIDE 3
BI TRADITIONAL AND WITH TEXT

Traditional BI
Quantitative Based on processes, operations, transactions Operational systems, data warehouses
Text based BI
Qualitative Based on people likes, dislikes, emotions, intentions Communications and writings notes, emails, web, and documents
SLIDE 4
FULL SPECTRUM BI
Unify and trust all organizational data Discover insights from facts, ideas, and opinions Make fully informed decisions with quantitative and qualitative information
Structured
SLIDE 5 Copyright 2007 BUSINESS OBJECTS CONFIDENTIAL.Business Objects S.A. All rights reserved.
Unstructured
HIGH VALUE FROM ONE VENDOR

Percentage of respondents who rated unstructured and semi-structured data types as important Percentage of CIOs and IT management who said it was important to have a single vendor text analysis and BI Percentage of CIOs and IT management who said it was important to have a single vendor for search and BI
87%
90% 91%
Recent Ventana Survey
March 2007 Ventana Research BI and Search Report

SLIDE 6 BUSINESS OBJECTS CONFIDENTIAL. COPYRIGHT 2007 BUSINESS OBJECTS S.A.
AGENDA
SLIDE 7
BUSINESSOBJECTS TEXT ANALYSIS

Integration with your BusinessObjects deployments BI on all your text sources, and from any language Powerful extraction, categorization, and summarization
SLIDE 8

Integration with your BusinessObjects deployments
Direct integration with Data Integrator
Direct ETL integration
Direct integration with BusinessObjects Enterprise

Auto-generate universes
Access and analyze unstructured text with your same reports and metrics
Crystal Reports, Web Intelligence, all dashboards

BI on all your text sources, and from any language
Discover wisdom found in people, and their communications Sources include emails, documents, notes fields, and web content that is estimated to comprise more than 80 percent of all organizational data Natural language processing of over 30 major languages
Arabic, Catalan, Simplified Chinese, Traditional Chinese, Croatian, Czech, Danish, Dutch, English, Farsi, Finnish, French, German, Greek, Hebrew, Hungarian, Italian, Japanese, Korean, Norwegian (Bokmal), Norwegian (Nynorsk), Polish, Portuguese, Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swedish, Thai, Turkish

Powerful extraction, categorization, and summarization
Extract and understand concepts, people, organizations, places , and more Automatically categorize and classify documents Automatically create a summary documents
SLIDE 11

Extractable Entities
Who: People, Job Title, Social Security Numbers What: Companies, Organizations, Financial Indexes, Products When: Dates, Days, Holidays, Months, Years, Times, Time Periods Where: Addresses, Cities, States, Countries, Facilities, Internet Addresses, Phone Numbers How Much: Currencies, Measures Concepts: Unstructured text, global piracy... Relations & Events: Person-Org, Person-Person, Travel, M&A Categories: Business, Terrorism Customizable: Industry or CustomerSpecific Applications
SLIDE 13
CREATE CUSTOM ENTITIES AND CLASSIFICATIONS
SLIDE 14
AGENDA
SLIDE 15
BUSINESSOBJECTS INTELLIGENT SEARCH

Federated Search - Easily find critical information from all internal and external sources Intelligent Clustering - Quickly identify non-obvious relationships that would otherwise be overlooked Alerting - Stay informed of risks and opportunities in real-time, as they unfold
SLIDE 16

Federated Search
Single search query securely accesses a broad variety of information sources First and only BI integrated federated search
Search and find BI reports and metrics contextually with other information sources Search across multiple BI repositories
Smart Search
Secure Search, Native Search, Relevant Search, "More Like This" Search, Advanced Sorting and Filtering

Intelligent Clustering
Quickly identify non-obvious relationships that would otherwise be overlooked Automatically identifies the most relevant people, places, organizations, companies, concepts and other information
SLIDE 19

Alerting - Stay informed of risks and opportunities in realtime, as they unfold
Set up personalized email, mobile and landing page alerts that will immediately make you aware of new information relevant to your search Monitor changes to specific documents or web pages, or continually search the environment for newly available information of interest.
SLIDE 20
SLIDE 21
AGENDA
SLIDE 22
THE CHALLENGE: TRANSFORM ISOLATED COMMENTS INTO TRENDS
SLIDE 23
LEVERAGE EXISTING INVESTMENTS
SLIDE 24
VISUALIZING TRENDS
IMAGE AREA
SLIDE 25
SLIDE 26
ANOTHER EXAMPLE: BUZZ ANALYSIS
SLIDE 27
Target Markets for Text Analysis

Financial Profile
Ability to spend 400-800K
IT Profile
CIO/CTO with a track record of implementing advanced technology for a competitive advantage IT staff that is on the front of the technology adoption curve Risk-taking culture in IT and operations Optional: Strong knowledge/skill set in computational linguistics and/or logical programming
SLIDE 28
Target Markets for Text Analysis

Industry Profile
Existing Business Objects BOE or DI customers
Focus customers where Inxight had/has an overlapping lead Strong partner network to guide buildout of a whole solution (eg, healthcare with Accenture)
Customer Need Profile

Existing high-value structured data analysis, textual data would validate/shed light CRM, SFA, Warranty Claims, Customer Sat Surveys Large volumes of unstructured text or highly time-sensitive unstructured text; cant read it all or cant read it in time looking for trends/dashboards
SLIDE 29
AGENDA
SLIDE 30
MANY POSSIBLE APPLICATIONS

General
Voice of the customer (sentiment) analysis, voice of the employee analysis, competitive analysis
Publishing, Media & Entertainment

Buzz tracking, automated tagging
Financial Services
Regulatory Compliance, Fraud Detection, Insurance Claims Analysis
Manufacturing
Warranty Analysis, Contract Analysis, Six Sigma Compliance
SLIDE 31
MANY POSSIBLE APPLICATIONS

Healthcare
Common Cause Diagnosis, Regional Diagnosis
Education
Application Analysis, Student Records Analysis, Administrative Records
State and Local

Constituent Analysis, Claims/Bid Tracking and Analysis
SLIDE 32
Before you can automate, you need to know the model

Before you can automate text analysis, you need to know what you are trying to model for automation
Can the customer supply a set of text examples? Can the customer highlight exactly what they are looking to extract? If they are trying to correlate between text and structured fields, what correlation are they looking for?
We need the answers before we can proceed
SLIDE 33
CONCLUSION
Turn text into insight Business Objects is the first and only business intelligence provider to natively incorporate both text analysis and search in an end-to-end BI platform
SLIDE 34
AGENDA
SLIDE 35
BUSINESS OBJECTS AND INXIGHT

Acquisition closed July 2007 First and only end-to-end BI platform with integrated search and text analytics
SLIDE 36
LEADERSHIP
Business Objects
Leader in BI Based on 15+ years of innovation 125 patents and numerous industry firsts Globally deployed in 80 countries Multi-channel and deployed in 80% of the Fortune 500 800+ OEMs 15+ years of quarterly profitable growth
Inxight Software
Leader in text analytics Based on 25+ years of research at Xerox PARC Patents in info retrieval, natural language processing, info visualization Support for 32 languages and 220+ file formats Wholly-owned subsidiary, Inxight Federal Systems Group 300+ OEMs including SAP, SAS, Oracle, Microsoft. Strong revenue and profitable
SLIDE 37
Copyright 2007 BUSINESS OBJECTS CONFIDENTIAL.Business Objects S.A. All rights reserved.
EXISTING INXIGHT CUSTOMERS

Government
OEM
Health Care and Life Sciences
Financial Services
Publishing and Media
Manufacturing and Technology
SLIDE 38
COMBINING CORE COMPETENCIES

Search Name Extraction Unstructured Data Ad-Hoc/OLAP Business intelligence Performance Mgmt Visualization Dashboards Information Management Data Quality
Categorization
Relationships
Sentiments
Concepts
Reporting
Search
Metrics
&
ETL
Meta-Data Mgmt
StarTree: Hierarchies and Networks
Applications: Social Network Analysis, Taxonomy Navigation, Systems Monitoring
Live Demo at: http://www.inxight.com/products/sdks/st/

TableLens: Trends, Correlations, Outliers

Applications: Financial Services, Pharmaceutical
Live Demo at: http://www.inxight.com/products/sdks/tl/

TimeWall: Time/Date Series

Applications: Event Timelines, Date-based Displays
Live Demo at: http://www.inxight.com/products/sdks/tw/


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TURNT TEXT INTO INSIGHT

COPYRIGHT 2007, BUSINESS OBJECTS S.A.

BUSINESS OBJECTS CONFIDENTIAL.

COPYRIGHT 2007 BUSINESS OBJECTS S.A.

BIG CHANGE IS COMING

Text Analysis addresses this

BUSINESS OBJECTS CONFIDENTIAL.

BI TRADITIONAL AND WITH TEXT

BUSINESS OBJECTS CONFIDENTIAL.

COPYRIGHT 2007 BUSINESS OBJECTS S.A.

HIGH VALUE FROM ONE VENDOR

March 2007 Ventana Research BI and Search Report

BUSINESS OBJECTS CONFIDENTIAL.

COPYRIGHT 2007 BUSINESS OBJECTS S.A.

BUSINESSOBJECTS TEXT ANALYSIS

BUSINESS OBJECTS CONFIDENTIAL.

COPYRIGHT 2007 BUSINESS OBJECTS S.A.

BUSINESSOBJECTS TEXT ANALYSIS

Direct integration with BusinessObjects Enterprise

BUSINESSOBJECTS TEXT ANALYSIS

BUSINESSOBJECTS TEXT ANALYSIS

BUSINESS OBJECTS CONFIDENTIAL.

COPYRIGHT 2007 BUSINESS OBJECTS S.A.

BUSINESSOBJECTS TEXT ANALYSIS

BUSINESS OBJECTS CONFIDENTIAL.

COPYRIGHT 2007 BUSINESS OBJECTS S.A.

CREATE CUSTOM ENTITIES AND CLASSIFICATIONS

BUSINESS OBJECTS CONFIDENTIAL.

COPYRIGHT 2007 BUSINESS OBJECTS S.A.

BUSINESS OBJECTS CONFIDENTIAL.

COPYRIGHT 2007 BUSINESS OBJECTS S.A.