Ankit Shah [61] Khushbu Chudasama[62] Priyal Mithaiwala[63] Akash Rajput [65] Dixit Dangi[66]

Introduction
Electronics:

Brief Introduction of the Industry

The communications equipment industry makes it possible for users to send and receive information in the form of voice or text via a wide range of devices, and is largely divided into wire and wireless equipment. Wire communications equipment includes switching systems and electrical transmissions, while their wireless counterparts consist of mobile phones, base station equipment and repeaters for wireless communications. The communications equipment industry is closely related to the growth of its demand industry, the communications service sector, and is directly affected by changes in demand for communications services, and the level of investment in facilities. The communications apparatus industry, including handsets and communications equipment, is technology and capital intensive, entails considerable R&D risks, hastechnological implications for other industries, and is heavily dependent on human resources withtechnological expertise. The communications apparatus industry is playing a key role in the ongoing establishment of a sophisticated information-based, or ubiquitous,society. Furthermore, it is witnessing the creation of new sources of demand as its convergence with new technologies is contributing to a broad expansionof the scope of applications.In particular, the wireless communications apparatus sector will have stronger economic spillovereffects with regard to the vast range of products involved, such as mobile phones, equipment and infrastructure, mobile content, and software. Since the 1980s, when it began to secure technologies of its own, the Korean communications apparatus industry has shifted its focus towards the manufacture of advanced products such as mobile phones and communications equipment. In particular, in the 1980s, Korea independently developed and exported the TDX electronic telephone exchanger. Koreas technologies of its own in communications equipment including TDX have served as the basis for the development of the CDMA system, which Korea commercialized for the first time in the world in the mid1990s.Furthermore, since the mid-2000s, Korea has been taking the leadership in the global nextgenerationmobile communications industry, having succeeded in commercializing the WiBro(Mobile WiMAX) and HSDPA services, and developing LTE (Long Term Evolution) handset modem chips for the first time in the world.

Industries in South-Korea
Samsung: Company History: Samsung Electronics Co., Ltd., is the chief subsidiary of South Korea's giant Samsung Group and one of the largest electronics producers in Asia. Products built by Samsung Electronics include televisions and many other kinds of home appliances, telecommunications equipment, and computers. Its most important product is semiconductors. Savvy management and heavy investment in research and development in the late 1980s and early 1990s were turning the company into a leading contender in the global electronics industry. Samsung Electronics was created in 1969 as a division of the mammoth Korean chaebol Samsung Group. The unit was established as a means of getting Samsung into the burgeoning television and consumer electronics industry. The division's first product was a small and simple black-and-white television that it began selling in the early 1970s. From that product, Samsung Electronics gradually developed a diverse line of consumer electronics that it first sold domestically, and later began exporting. The company also began branching out into color televisions, and later into a variety of consumer electronics and appliances. By the 1980s Samsung was manufacturing, shipping, and selling a wide range of appliances and electronic products throughout the world. Although the rapid growth of Samsung Electronics during the 1970s and early 1980s is impressive, it did not surprise observers who were familiar with the Samsung Group, which was founded in 1938 by ByungChull Lee, a celebrated Korean entrepreneur. Lee started a small trading company with a $2,000 nest egg and forty employees. He called it Samsung, which means "three stars" in Korean. The company enjoyed moderate growth before the Communist invasion in 1950 forced Lee to abandon his operations in Seoul. Looting soldiers and politicians on both sides of the conflict diminished his inventories to almost nothing. With savings contributed by one of his managers, Lee started over in 1951 and within one year had grown his company's assets twenty-fold.

LG
LG Electronics LG Electronics (Korean) is a global electronics company headquartered in Yeouido, Seoul, South Korea. LG Electronics is the world's second-largest manufacturer of Television sets and third-largest producer of mobile phones. It is the flagship company of LG Group, one of the world's largest electronic conglomerates. The company has 75 subsidiaries worldwide that design and manufacture televisions, home appliances, and telecommunications devices. LG Electronics owns Zenith Electronics and controls 37.91 percent of LG Display. LG Telecommunications LG Telecom (Korean) was a South Korean telecommunications and Mobile phone operator controlled by the LG Group, one of the country's largest chaebol. LG Telecom became one of the first companies to launch a commercial 3G service using PCS technology. In 1997, this was followed up by launching the second PCS network, offering greatly increased data transmission speeds. LG Telecom also offers a variety of mobile services. Bank On is one of the most popular Mobile banking services in South Korea and MusicOn is an on-line music store In July 2006, the South Korean government has cancelled LG Telecom's business license for a W-CDMA wireless communications system after the company opted not to develop the technology. LG Telecom will instead continue investing and upgrading in its CDMA2000 EVDO Rev. A network. In January 2010, LG Telecom merged with LG Decom and LG Powercom. As of 1 July 2010, LG Telecom changed its name to "LG U plus"

SWOT Analysis;;
SWOT is the tool to see that where organization stands, which areas required improvement, which areas required serious consideration, which would be the source of growth, which things need avoidance and so on. The SWOT of LG will help to understand the position of LG in the market.

Strengths:

LG is a multinational company and a recognized brand around the world. It has successful established not only in developed countries but also in developing countries. LG products are reliable, easy to use, and have simple designs which satisfy customers thats why LG have the advantage of having loyal customers.In LG Corporation the research and development has given greater importance because to satisfy the customers and provide the customers what they want the research and development id required. LG try to keep products innovative to attract the customers and to capture more market share. LG is at its growing stage and its growing quickly. It is producing solid products which rapidly satisfying the customers.
Weaknesses:
The big weakness of LG is that it has very few competent employees mostly are not skilled and also there is no training and development concern for employees.

Opportunities: The electronic market is expanding rapidly which is a great opportunity for LG to expand itself in new market and to capture more market share. It also can expand its target market geographically and socially both by introducing new products in existing market and existing products in new markets. Through the innovation in existing products it can attract more customers because at present it is behind the market leadership so to become a leader it has to make innovations to attract potential buyers and retain existing customers. Threats: As the competitors of LG are more dominant in the market and continuously improving their products so they can take away the existing customers of LG, so it has to work very hard to retain and attract customers. The condition of economy all around the world is not good and it is affecting the purchasing power and priorities of the customers, people are facing difficulties in satisfying basic and needs so how they can spend on electronics which is considered as luxury items. This situation can affect the sales of the company.

ROLE OF THE GOVERNMENT

Government nurtures the electronics industry in Korea in at least four ways. It provides a legislative basis for growth of high-technology industry through means such as national banking regulations, low-interest loans, tax incentives, and duty-free import of selected capital goods. It promotes education and R&D for high-tech industry by providing direct financial support to public and nonprofit institutes, universities, and other educational institutions, primarily through the Ministry of Science and Technology (MOST); the Ministry of Trade, Industry, and Energy (MOTIE); and the Ministry of Information and Communication (MOIC). Such support often involves "partnering" with both established and emerging firms in cost-sharing new product or technology development. It funds infrastructure development, including highways and transportation systems, rapid dissemination of Internet-type services, etc., and through construction of "science parks." The most prominent of these is Taedok, twenty miles outside Seoul. Infrastructure development still lags manufacturing growth, however.

It uses its authority and leadership in cooperation with industry, the educational establishment, and the media, to promote development of a sophisticated technoculture in Korea.

Government Policies and Incentives

Korea has dealt with convergence and the new industry at the governmental level and has been actively pushing ahead with investment in the IT industry, including the communications sector, in order to strengthen their competitiveness. As such, the Comprehensive Promotion Strategies for New Growth Engine Industries were implemented by organizations engaging in IT-related issues including the Ministry of Knowledge Economy. The Korea Communications Commission has been also implementing a vast range of policies with the aim of re-establishing Korea as a heavyweight in terms of broadcasting communications. In 2009, the government came up with the Comprehensive Promotion Strategies for New Growth Engine Industries in order to promote the broadcasting and communications convergence industry at the governmental level, into which a total of KRW24 trillion 500 billion will be injected over five years up to 2013

Overviews of Business and Trade at International Level

TRADE RELATION OF INDIA AND SOUTH-KOREA

Economic relations between India and Korea have been strengthening, the currentsize of trade and investment between the two countries is relatively low compared to the size and structural complementarities. Both the countries have comparative advantages in different products in the same industry, Indian and Korean trade gradually has become more compatible over time. The trade intensities between the two countries reveal that there is huge scope for increased investment and technological collaboration between the two countries. Further, there is huge potential for trade in services.

India and South Korea are the third and fourth largest economies after China and Japan
India has introduced wide-ranging economic policy reforms that has resulted in consistent high economic growth over the last one and a half decades, making India the 10th largest economy in theworld. This is evident from the fact that bilateral merchandise trade increased from$0.55 billion4 in 1991 to $8.86 billion in 2007.5 Korea has also emerged as an important source of FDI for India. For greater economic co-operation, both countries agreed in 2005 to establish a Joint Study Group (JSG) to comprehensively

Trade policy of two country

It reform has formed a major part of Indias economic reforms agendaThe average tariff rates have been brought down substantially in recent years from 32.3 per cent in 2001-02 to 15.8 per cent in 2006-07.valuate their economic relationsIndia has joined various other regional trading arrangements including the IndiaKorea CEPA concluded in August 2009.Korea has continuously liberalised its trade and investmentpolicies and business related regulations to enhance and sustain her economic development.Other important countries and blocs with whom Korea has agreements are Singapore, Peru, EFTA, the US and ASEA Nations to enhance and sustain her economic development. Korea also has a higher share in total world merchandise trade as compared to India. and also a major importer of services while India has emerged since 2001 as a significant exporter of services. In 2007, India ranked 26th and 18th and SouthKorea ranked 11th and 13th among merchandise exporters and importers respectively in theworld. Indias share in total Korean exports and imports rose from 0.67 and 0.41 per cent in 1990 to 1.70 and 1.15 per cent respectively in 2007. The increase in merchandise trade between the two countries has been attributed to thechanging demand structures. The Indian export basket has traditionally consisted of a few lowvalue-added products. However, the composition of Indias export to Korea has undergone significant changes post-2000. Mineral fuels, oils and products of their distillation group has now become an important exporting group, having a35 per cent share in total exports in 2006, followed by ores, slag and ash; cotton and other product groups of 40% of Indias export to Koreaproduct groups. However, some conventional export commodity groups such as cotton have lost their dominant position from a 17.4 per cent share in total Indian exports in 1990 to 8.7 percent in 2006.

PRINCIPAL FINDINGS
The growth of Korea's electronics industry has been characterized by two major takeoffs that have turned this nation into a major global producer in less than two decades. These export-driven takeoffs involved rapid technological shifts that emphasized production in different electronics sectors and utilized Korea's most significant international advantage, low-cost labor. In this process, Korea's territorial division of labor has played a major role, promoting substantial concentration in the primate metropolitan region during each takeoff, while a process of dispersion occurs during intertakeoff periods. Statistical tests with a representative sample of electronics plants show that territorial location is a far more important determinant of interregional and local integration than the temporal parameter. A narrow focus on takeoff dynamics that does not incorporate the territorial dimension would therefore provide an inadequate explanation of Korea's emergence in electronics production and of the domestic integration of this industry. Korea's electronics capabilities in the past 25 years have undergone remarkably consistent and rapid expansion in terms of (1) size and capacity of facilities, (2) technological expertise and sophistication, and (3) income earned and impact on the world market. Korea has built and is continuing to build a stand-alone capability in a broad range of electronics technologies, including DRAM, SRAM, and ASIC design approaches; electronics materials and packaging; and development of key new information technology products (e.g., displays). The nation's strategic focus is on achieving dominance not only in production and manufacture of electronics products and components, but also in creation and innovation of new technologies in the field. Korea is determined to remain internationally competitive in electronics in the long run and is prepared to commit the required long-term financial and logistical resources to achieve its goals.