LamCards Pvt. Ltd.

Roll no-11341to 11350

Vision
To become a top card provider in India.

Mission
To provide best quality cards at reasonable prices.

Types and Uses of Plastic Cards

Magnetic swiping banking cards
Loyalty Cards New Mobile Connections Cash Cards Corporate Identification Smart Cards Carrying Information Cash cum loyalty cards

Market
There is a huge demand for plastic cards, from

various sectors The demand comes from Banking industry Retail industry Telecom industry Other industries

Major Players
Venture infotek

Electra card services

Done card Loyalty research and solutions New line Enterprices Card tech Kapsons India International Plastro cards

Our Business Model

Our Product
RFID Cards Magnetic Strip

Our Target Customers

Schools Colleges Companies

Cards

Location
Pune Mumbai Nashik

SWOT Analysis
Strength
RFID cards not prevelant More Customized Low price

Weakness
Pretty competitve market for magnetic strips

Opportunity
Untapped eduction institution Banks going to rural area

Threat
Inferior cards from china

Segmentation &Targeting

RFID

Type

Magnet ic strip
Less than 50 people 50 300 people 300 1000 people >1000 people

Number of student or employee per institute

Marketing Strategy
Corporate mail Telephonic Enquiry Pilot project at client end Social media *

Manufacturing Process
Designing

of card o Printing on PVC sheets magnetic strips other demanded Cutting into pieces suitable for lamination Lamination Sizing as per specification

Machines
Particulars CNC cutting Machine 1200*1500 mm (180-190 cards per hr.) Printing Machine PVC (420-500 cards per hr.) Price 2,50,000

1,00,000

Embossing Machine
Magnetic strip encoder Laminating machine

17,000
1,00,000 10,00,000

Capacity of the plant

Total Production capacity 11,00,000 cards

per annum
Operating at 50% capacity 5,50,000 cards

per annum
Operating capacity 45,000 cards per month

Raw Materials required

PVC ABS blend plastic sheets
Cost per ton 1,50,000 Rs. 100000 cards can be made from 1 ton of sheets That comes to approximately 2 Rs. Per card
Raw material

PVC-ABS blend plastic Ink

67,500 9,000 2,25,000 8,000 Rs. 30 per piece

Lamination Plastic sheet

Magnetic strip RFID Chips

Manpower Requirements
Workman Number of employees Salary per month

Technicians Cleaner Sales person Manager

4 1 2 1

10,000 6,000 15,000 20,000

Costing RFID card

Particulars Amount

PVC Sheets Ink RFID Chip @ 30 Rs. Laminating Plastic Sheets Manpower SGA

67,500 9,000 13,50,000 8,000 76,000 20,000 15,30,500

Cost of 45000 units

Cost per unit of card Profit margin @ 20% Selling price per unit of card

34 6.8 41

Costing Magnetic Strip cards

Particulars Amount

PVC Sheets Ink Magnetic Strip Laminating Plastic Sheets Manpower SGA

67,500 9,000 1,80,000 8,000 76,000 20,000 3,60,500

Cost of 45000 units

Cost per unit of card Profit margin @ 20% Selling price per unit of card

8 1.6 9.6

Yearly production : RFID cards : 2,16,000 units

Magnetic strip cards : 3,24,000 units Revenue earned : Yearly : 5,50,000 units = Rs. 1,18,20,000

Financials
Equity 21,00,000 Debt 36,00,000

Initial Investment Land 600sq ft. @ 6000 36,00,000 Machines & setup cost 16,60,000 Net Working Capital 4,40,000 Interest for 1st year 3,51,750

Future Prospects
Planning to move towards Banking card

segment
Expansion plans

to set up plant in Delhi , bangalore and other cities .