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Research report on consumer preference of Tata nano

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BY : low price car PRESENTEDranjan Ashish

Ashit sinha Mukesh ranjan tiwari

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DREAM OF RATAN TATA


NAN O

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VISIO N Click to edit Master subtitle style

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The Peoples Car

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Nano video:

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INTRODUCTION
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The Tata Nano was introduced at the 9th auto expo by Tata Motors in New Delhi, India on Jan. Click to edit 10, 2008. Master subtitle style Car delivery to customers started in July, 2009. Tata Nano is made for medium class family, it is Small, affordable and Stylish Car. The car itself is expected to boost the Indian Economy as well as expand the Indian car market by 65%, according to rating agency CRISIL.
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Objective of Research
To know the consumer perception of tata nano car To know about factor affecting purchase decision of nano To know the satisfaction and dissatisfaction of customer

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RESEARCH METHODOLOGY
DATA Type: Primary Data. Research Tool: Questionnaire, Internet, People Interactions. Types of research: Descriptive Research Population: The urban educated people in Dange chowk Pune city. Sample Unit: Individual consumers Sampling Method: Random sampling under similar condition. Sampling Size: 30

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Variants Models Ex-showroom


prices

Nano Rs 1,23,360 Standard Nano Rs 1,51,360 Engine Options Petrol, Diesel, Deluxe-Cx Electric. Diesel Engine Nano Rs 1,72,360 Petrol Engine Jointly developed with Diesel Engine luxury-Lx 2 cylinder petrol all aluminium
Engine specialist FEV 624 cc Bosch multi-point fuel injection (mpfi) 4/29/12

684 cc
Smallest Common Rail Turbocharged Diesel engine

Graphical representation of data:


Do

you have car?


Chart Title

INTERPRETATION: Out of 30 sample ,56% people have a car and 4/29/12

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Which car do you have?

12 10 8 6 4 2

INETRPRETATION: 33% people have nano 21% people have alto 4/29/12

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Consumers satisfaction about tata nano:


33.33%

consumer are satisfied and remaining 66.66% are not satisfied with tata nano

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percentage of people willing to purchase tato nano in future :

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Why consumers are not satisfied ?


Less space Noisy engine Speed Jerking Safety High maintenance

cost

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Why consumers
Do not 1)People dont want to own cheapest car 2)It is not safe 3) Negative feedback from others want 1)Budget car 2)Fuel efficient 3)Small family car 4)Easy to get in installment and by paying less down payment

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Why people wants to purchase other cars in this segment:


spark alto Brand trust Chevrolet 3 years warranty Stable Better services Not noisy Low maintenance cost Stable Seating capacity

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Findings

People want to purchase nano car because it comes in their budget Middle class people dont want to purchase it because it symbolizes low status and because of its low performance Those who have nano car 33.33% of
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WHAT MAKES IT SO CHEAP

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Maruti Alto(std):2.60lakh and 1 year warranty and 3 free Click to edit Master subtitle style service. Under true value initiative you can get your old car exchanged. Bikes: Price between (5000080000) with engine capacity between (120cc-220cc)

Competitive Analysis

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THANK YOU

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