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PRESENTED BYASMITA SHILPIE M.B.A. 1ST SEM ROLL NO. 1O ICM DEHRADUN
INTRODUCTION
The marketing efforts to produce, promote, distribute and reclaim products or services which are environmentally safe or has environmental benefits. Such a product or service may be environment friendly or produced and/ or packaged in an environment friendly way. The assumption of this marketing is that the potential consumers will view a product or services GREENNESS as a benefit and make their buying decision accordingly.
Its raw materials are scarce or hard to get. Its design or manufacturing cause pollution or excess power usage. It is non-disposable
HISTORY
The AMA held the first workshop on Ecological marketing in 1975. The proceedings of this workshop resulted in one of the first books on Green Marketing entitled Ecological Marketing by Jacquelyn Ottman in late 1970s.
The term Green Marketing came in to picture in the late 1980s and early 1990s.
IMPORTANCE OF GREEN
MARKETING
What is it?
What are the benefits? How do we do it? Examples
WHAT IS IT?
CORPORATE(SOCIAL)
RESPONSIBILITY
Term is new, practice is not. CSR is about sustainability -- of profits, the company, its people and the environment. Its now about how a company EARNS its money, not how it SPENDS it.
The number of people who felt guilty about unethical purchases more than doubled in the decade up to 2004, from 17 % to 35%. And the number of people who recycled at least once a year increased from 73% to 93%.
HOW DO WE DO IT?
Company values
Mission and aims Marketing and transparency Supply chain management
Sustainable packaging
Transportation Give Local Love Receive Local Love
CHALLENGES
BENEFITS
Reputation
The UK green economy is expected to be worth 30 billion by 2010. When you recycle 1 glass bottle, you save the amount of energy needed to light a 100 watt bulb for 4 hours. The use of bulbs cause emission of carbon-dioxide, so replace bulbs by CFL (Compact Fluorescent Light) lamps.
Canon
SOLAR PRODUCTS
SOLAR FAN KIT SOLAR POWER BATTERY CHARGER
SOLAR BACK-PACK
RECYCLED/ECO FRIENDLY
PRODUCTS
HYBRID/ELECTRICAL CARS