The Life of Steve Jobs

3rd Year CSE

Young Steven Jobs

Born on February 24th, 1955 in San Francisco, California Put up for adoption a week after birth Adoption was finalized under the condition that Steven would attend college

Education

Skipped 5th grade

Took his first electronics class in high school

After school, attended lectures at the HewlettPackard company where he met Steve Wonzniak during work

Education (Cont.)

Graduated high school in 1972 Enrolled in Reed College in Oregon Dropped out after one semester

Slept on his friends dorm room floor and dropped in on classes of interest

The Beginning of A Career

Returned to California in 1974 and was hired as a technician for Atari

Attended meetings at Wozniaks Homebrew Computer Club

Steve convinced Wozniak to work with him in building computers

Apple

Born on April 1st, 1976 Apple I designed and prototype built First single board computer with built-in video interface

Apple (Cont.)

Apple II designed in the following year Operating System loaded automatically

Smaller Components & built-in circuitry In 1976, Jobs looked to hire a public relations agency to help advertise

Smooth Sailing

Most investors turned Apple down Retired Intel executive Mike Markkula decided to invest

Markkula became chairman of Apple in May 1977

Smooth Sailing (Cont.)

Became publicly traded company in 1980 Launched LISA in 1983

First commercial computer to use GUI

Unpopular due to its few software programs and high price

Smooth Sailing (Cont.)

Macintosh created to compete with PC Marketed for friendliness, not just a mindless machine Very popular sold approximately 70,000 Macs in the first 100 days

The Downfall

Sales began to plunge Wozniak quit Apple in 1985 Board members of Apple met on May 28th, 1985 and each voted on the removal of Steve from the company

Still Looking Up

After taking time off, Jobs wanted to get back to Apple and his love for computers

Decided to start his own company

Founded NeXT Computer in 1989

Still Looking Up (Cont.)

NeXT turned a profit for the first time in 1992 NeXT software needed to be made more reliable and compatible for consumers Company slowly starts going downhill

Still Looking Up (Cont.)

Jobs was criticized for wasting money that belonged to the company in 1993 Closed a NeXT factory in that February Laid off half of the employees and stopped making computers

Still Looking Up (Cont.)

Jobs had to make drastic decisions Microsoft purchased NeXT software Microsoft came up with $150 million to stake in Apple Saved a dying company.

Still Looking Up (Cont.)

Jobs management style had drastically changed Relaxed and was open to suggestions Employees commented that Jobs made experimenting with electronics fun

Still Looking Up (Cont.)

Jobs began looking into alternatives to Object Linking and Embedding Created OpenDoc Jobs was very serious about this

Still Looking Up (Cont.)

NeXT STEP software was being turned into Mac OS X Under Jobs guidance the company increased sales

Introduced the iMac and other new products

Still Looking Up (Cont.)

Jobs held the title of ICEO Very influential impact on the Apple company By the year 2000, he created even greater advances in new technology

The New Beginning

In early 2000, Pixar leads animated film industry

Later that month, Jobs announced his return to the CEO position

Insisted on keeping his $1 annual salary

The New Beginning (Cont.)

Although his salary was low, the company granted him ten million shares of Apple stock worth hundreds of millions

The New Beginning (Cont.)

First project as CEO was the G4 Cube

Was too expensive and didnt satisfy a certain market

Lasted only twelve months in Apples line-up

The New Beginning (Cont.)

The next step for Steve was his newest operating system, Mac OS X The future of Apple

The New Beginning (Cont.)

Apple wanted software to sync up digital devices Was turned down by most companies Jobs took matters into his own hands and created iLife suite.

The New Beginning (Cont.)

In 2001, Jobs opened Apple retail stores so customers could:

1. 2.

3.

Try out computers Test software Meet with salespeople This was a large risk but he knew that people would want to buy them

Portable Audio Revolution

Less than a year after iTunes was released, Apple released the iPod Originally only for Mac users

In July 2002, the new iPod was available for Windows users as well

Sales skyrocketed and 75% of MP3 players are iPods

Portable Audio Revolution (Cont.)

In eight weeks, five million songs were sold on iTunes Took over 80% of the legal music downloading market

More Successful Changes

June 6th, 2005, Jobs announced switch from PowerPC chips to Intel chips.

This would conserve energy on PowerBook and iBook

More Successful Changes (Cont.)

October 2005, 5th generation of iPod was introduced

Could play music videos and TV shows

Jobs announced the opening of the iTunes video store

Pixar

Pixar was Jobs second company

Swept the box office with its animated films

On January 24th, 2006, Disney bought out Pixar for $7.4 billion

Conclusion

Despite a recent scare with pancreatic cancer, Jobs is back in health and doing just fine

Jobs is an influential man who learned from his failures and gained maturity from them

True role model