What is Induction Cooker ?

Induction cooker works on induction

heating mechanism

Uses special types of cookwares of

ferromagnetic plating.

Evolution of induction cooker industry

New concept. Introduced in last decade. As the name suggests,works on induction

mechanism thus is a effective way to curb Co2 emission. As the prices of LPG cylinders are proposed to rise deliberately thus,cooktops are finding its way to kitchens

Advantages & Disadvantages of Induction cooker

Advantages
Efficiency Safety Time-saving Comfort Convenience Portability Electricity Saving

Disadvantages
Cost Special cookware

Availability
Need of electricity Complicated Handling

Advantages
Efficiency: induction cooking is about 90% efficient, compared
to electric and gas cooking that have 47% and 40% energy efficiency rating respectively.

Safety :With induction cookers consumer stay riskfree from

burn.

Time-saving: Induction cooktops achieve extremely high

temperatures in a short period of time.

 Comfort: Induction burners wont heat up your kitchen.

This appeals to chefs, caterers, and even home cooks.

Convenience: Facilates easy cleaning and

maintanence Portability-Can be taken to anywhere any time

Electricity Saving-Low power consumption.

Disadvantages
Cost: Typically, induction cookware is more expensive
than gas or electric ranges

Special cookware: Induction can heat food only through pans made of steel or iron. Availability : New idea thus availability is not satisfactory Need of Electricity:Cannot be used unless electricity Complicated Handlings Basic level knowledge is required for operating

WORLD LEADERS OF COOKTOP MANUFACTURERS

35
30 25 20 15 10 5

Evolution of induction cooker industry

New concept. Introduced in last decade. As the name suggests,works on induction

WORLD LEADERS OF mechanism. COOKTOP MANUFACTURERS As we all know the price of LPG cylinders has proposed to increase drastically thus, it is finding its way to kitchens.

Market shares of different companies

Sales
15 6

23

PRESTIGE BAJAJ HAWKINGS

12 25

19

PHILIPS JAIPAN REST

 Started way back in 1984 with a production IntroductionJ N Agarwal is touted as Of Jaipan under leadership of Industries one of the manufacturers of home appliances

and non-stick cookwares today At a later stage it introduced its brand Jaipan to have global vision Today Jaipan is competing with giants like Philips, Bajaj, etc., producing good quality home appliances at economical rates

turnover fig in 000

In the first phase of the diagram a clear increase in the turnover of the

Jaipan cooktops can be seen. The customers having brand loyalty for brand Jaipanpurchased the cooktops when introduced ,cause it showed good performance regarding its other home appliances. In the second phase of the diagram between 1st year and 2nd rate of increase in total sale of cooktops though increased but the rate has slowed down. Hike in old(already used jaipan products) customers ,but no addition to new line of customers

 In the 3rd stage stagnancy shown. Because the market of old customers has got saturated

In the 4th stage or the current stage a sharp decline can be seen in turnover Strong competitors offering great deals Lack of promotion and initiative Lack of proper proper market segentation

Research Methodology we have adopted two methods of survey

Primary We have interviewed several customers and also went to multiple outlets to get the feedback about the induction cooker of jaipan Secondary Internet has surved the purpose We gathered relevant informations from different magazines

QUESTIONNAIRE
A. What is the medium of cooking you are using? Gas

Microwave Induction cooker Stove other A. Are you preffering electronic medium of cooking? B. Have you ever used induction cookers? Yes/no C. If yes, How would you rank Jaipan cookers among Prestige Bajaj Pigeon Philips Jaipan Havells

If you are using Jaipan cookers what are the USPs?

Regarding models Regarding availability Any other

What are its flaws?

Regarding architecture Regarding availability Any other

Any other recommendation for improvement?

Limitation of the study

Accessibility is less because the induction

cooker is a fairly new concept. Insufficient data due to smaller fan base (consumers). Unnoticed presence of jaipan induction range. No direct source for queries. Non-responsive contacts

Findings
S.R.Electronics of Dunlop had two complaint cases in just one month 1. Induction cooker was not giving the desired temperature. 2. The cooling fan was generating noise. Kundu kitchenware of Dumdum had a single complaint regarding the display of the unit (blinking). Bigbazar howrah had few cases of excessive energy consumption

Good Feedbacks
User Friendly- jaipan products are easy to

handle and less complicated

Eco Friendly-less emission of CO2 and CO Durability-Jaipan products are durable than

others.

Demostration

Market Segmentation

Retailer level initiative

Business strategies

Quality improvement

Demostration
FREE DEMOSTRATION : Through trade fair Roadside Shopping malls Door to door Advertisement E media Pamphlets Hoarding Advertisement in between daily soaps

Retailer level initiative

Free gifts as induction kits
Gift coupons Discount coupons Price deals Can provide discounts in other Jaipan product on

purchase of cooktops

Quality improvement for competitive edge

Improved technology for quick and steady

heatingUtilisation of better plastic sheild on the cooktop

Adding of different cooking mode as

grill,convection,boil,fry,steam Addition of timer setting mode Easy cleaning procedures

Bussiness Strategies
Tie ups with maintanence companies

Tie ups with small scale engineering

companies

Emplyoing selling agents on incentive basis

MARKET SEGMENTATION
Income groups Demographic segmentation
High Low High temp Low temp Transferable Non transferable

Types of job
AGE

Young Old

INNOVATION
Technology to convert solar energy into

electrical energy. Which will lead to minimization of operating cost. Again it will increase accessibility of Jaipan cook tops. Development of technology which will facilate charging facilities so that it can be carried to distant places.

AFTER SALE SERVICE

Free installatioin Developing personal service centre in remote

areas. Exemption of transpotation cost &delivery charges. 24*7 help line Increase of warranty period

PRESENTED BY PAYEL DUTTA SOURAV BISWAS SWARUP SARKAR ARCHANITA BANERJEE

PRENTATION ON JAIPAN INDUCTION COOKER