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ANUSHRI 5/2/12
AMUL HISTORY
FORMED IN 1946 IN A DAIRY CO-OPERATIVE MOVEMENT INDIA. GCMMF (GUJRAT CO-OPERATIVE MILK MARKETING FEDRATION Ltd. JOINTLY OWNED BY 2.6 MILLION MILK PRODUCERS Click to edit Master subtitle style IN GUJRAT. OVERSEAS MARKETS. DR.VERGHESE KURIEN FORMER CHAIRMAN OF
AMUL PRODUCTS
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EVERY DAY AMUL COLLECTS MORE THEN 10.5 MILLION LITERS OF MILK FROM 2.8 MILLION FARMERS.
RAW MILK
CONVERTS THE MILK IN TO BRANDED PACKAGED PRODUCTS AND DELIVER IT TO 5,00,000 RETAIL OUTLETS ACROSS THE COUNTRY. 5/2/12
MASCOT
UTTERLY BUTTERLY DELICIOUS AMUL
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KNOWN THE PRICES OF DIFFERENT COMMODITIES KNOWING THE SUPPLY AND DEMAND
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MARKET SEGMENTATION
MARKETING OF GROUPING A MARKET INTO SMALLER SUB-GROUPS. NICHE MARKET OR SPECIALITY MARKET.
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Amul Never Forgets Its Primary Customer. Product For Kids. Product For Youth. Product For Health Concious People.
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PRODUCT STRATEGY
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Product
MKT SHARE
85% 50% 32% 10%
MKT POSITION
1 1 2 3
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PRICE
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Click to GCMMFedit Master subtitle style the APEDA has received Award from Government of India for Excellence in Dairy Product Exports for the last 11 years.
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Amul has entered overseas markets. Other potential markets are Japan and Sri Lanka. Leading Indian Brand in Asia. Signed an agreement with Wal-Mart.
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PROMOTION STRATEGY
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PROMOTION STRATEGY
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POSITIONING STRATEGY
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ADVERTISING STRATEGY
POPULAR PUN WORDS. USING BILLBOARDS WITH A HUMOROUS TAKE ON CURRENT EVENTS & IS UPDATED FREQUENTLY.
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COMMON BRAND NAME FOR MOST ADVERTISEMENT OF ITS PRODUCTS ACROSS CATEGORIES. COMMON BRAND FOR MOST PRODUCT CATEGORIES LIKE LIQUID MILK ,BUTTER, GHEE,etc.
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THANK YOU.!
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