Social Media Marketing Plan & Strategy for Mr.

Pargat Singh

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www.wizcraftworld.com

Contents
Biography Mr. Pargat Singh Marketing through FB - Approach The Twitter Strategy Big Idea to Create Impact for Pargat Singh on Social Media How to measure Success Discussions

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Great ideas, Real results, Most awards

Contents
Biography Mr. Pargat Singh Marketing through FB - Approach The Twitter Strategy Big Idea to Create Impact for Pargat Singh on Social Media How to measure Success Discussions

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The Facebook Opportunity

Setting the ground rules

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Facebook Strategy: Tool Box

Brand pages: A public profile that enables you to share your programming & content with Facebook users. Pages are similar to personal profiles and brands accumulate fans instead of friends. Within pages you have the option of posting and collecting content, importing Twitter and blog feeds, collecting user reviews, and hosting discussions. An application is a platform for developers which provides a framework to build tools which Facebook users can add to their profile. Applications range from chat to games to mobile. A Facebook event page allows you to organize Facebook users to meet up offline or virtually around your brands celebrations or special promotions. This a great way to mobilize fans to action and integrate your traditional events or campaigns into your Facebook presence. Facebook Connect and Facebook Share are additions to your brands existing web site or blog which allow you to integrate their Facebook presence with other online media. Facebook Connect is an open identifier which allows users to take their Facebook profile with them when they shop, comment, or browse on other web sites. Facebook offers banner advertising which can target age, gender, location, relationship status and interest, or music and lifestyle interests.

Applications:

Events:

Connect/Share:

Advertising :

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Great ideas, Real results, Most awards

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Face book Strategy

Engagement Engagement
Find & engage existing fans Define & engage existing communities Host discussions and provide useful resources Invite fans to upload content Provide branded digital goods

Engagement Driving action

Provide applications that enlist ambassadors Host contents with optins for further contacts Post to drive links to the Website

Engagement
Scale & Impact
Leverage offline events Advertise through existing media Incorporate targeted advertising Add your social brand links to www.jam.com & other affiliate website Use face book advertising to promote your applications (s)

Measuring ROI
Reach -Fans -Mentions Engagement -discussions, content, reviews & posts Action -Contest Entries -Web traffic driven -Application users

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Measuring success

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Measuring Success
When we purchase targeted advertising, our Facebook Insights account will show the most up-to-date information updated every full hour. Here are some of the important metrics we can chart about our ad campaign over the past day, week, or month: Responder Demographics Advertising Performance Click-through rates Social click-through rates

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Pargat Singhs presence on FB in next few months

Facebook Presence 0-60 days
Setup Facebook Page

Enhancement 60-90 days

FB Applications launched

Advanced presence 90 days onwards

Promotion of big events

Populate Initial content (Links/photos/videos/ discussions) Content publishing framework implemented

Polls / Quizzes rolled out

Create exclusive content (Videos, Contests , Wallpapers) On-air promotions for FB presence Radio / etc.

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Creating the face book presence in 0- 60 days timeframe

Detailed Plan

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Building Presence on Facebook

1
Create Official Page
Create an official page on Facebook, which Fans can follow with their profile

Start the Conversation

Seed the page, within existing communities, and start posting content

Build Awareness

Run targeted content across Facebook, encouraging participation among TG

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Pargat Singhs Facebook Page

Pargat Singhs Biography Hockey Updates Updates on Steps taken to promote Sports/Hockey in Jalandhar Akali Dals Updates Updates on Steps taken for Community Betterment Events FB Events used to publish programming schedule Friends can choose to attend Polls & Discussion Board Initiate Discussions on diverse topics Polls for various discussions Photos and Videos
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AM S

LE P

Wall
All activity published here

E L P M A S
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Useful for announcements/ updates Website Link Contests Videos Events

Wall Fan Postings

Allows fans to post their :

M A S

E L P

- Comments - Observations - Suggestions - Grievances and - Feedback

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Photos & Videos

SA LE MP
Allows to post photos and videos for Fans to views - Licensed Images/Videos - WallPapers - Posters Fans may comment on photos/videos

SA

LE MP

Fans may be allowed to post photos/videos (Higher moderation required)

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Discussions
We can have conversations around various topics like - Promoting Hockey - Efforts that Mr. Pargat Singh have been making for revival of Hockey in Punjab -Youth falling prey to drugs, etc Fans can participate in these discussions Fans may be allowed to start topics (Higher moderation required)

M A S

E L P

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Events
Can be utilized to create events and invite people for such events. Customized board, to discuss the event created

M A S

E L P

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Contents
Biography Mr. Pargat Singh Marketing through FB - Approach The Twitter Strategy Big Idea to Create Impact for Pargat Singh on Social Media How to measure Success Discussions

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The Twitter Opportunity

Setting the ground rules

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Great ideas, Real results, Most awards

Twitter For Pargat Singh: Ground Rules

Dont broadcast, converse
At least 2/3rds of all conversation should be participatory

Be as personal as possible

A. Show a photo, provide a real name, contact information, fill out your bio, share occasional personal messages (Man! Its freezing out here in Delhi)

Know your place

A. You cannot own the community, you can only hope to influence it.

Encourage people to @ message you

A. Polling the community, asking messages, sharing other peoples messages, these are all great ways to encourage serendipitous discovery via the ripple effect. A. ex. Social promotions that encourage people to retweet broadens your exposure.

Follow those who follow you

A. enables private conversations and better connectivity. B. Selectivelyresults, Most awards no more than 1/3rd following you) Great ideas, Real follow people (

Be present where audience could be

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Humanize you and your brand

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Connect Locally

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Connect Globally

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Involve the audience

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Keep the audience informed

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What will we do on Twitter ?

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Building Presence on Twitter

Pargat Singh
1
CREATE

FOLLOW

ENGAGE

Create an official Twitter Feed, which users can follow with their profile Create a personality for the your Twitter channel. Ensure content relevance / tone of voice

Find existing conversation relevant to the audiences Auto follow initial seed base

Programming / Content Website Link Post about Events, if any Reminders about upcoming events Interactions Questions / Queries User opinions about Events & Discussion

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Confidential

47

Making it official
Create and Manage the official Page Updates
Programming / Content
Website Links Post-event buzz Reminders about upcoming events

Pargat Singh

Interactions & Discussions

Questions / Queries User opinions about ongoing initiatives & activities

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Confidential

48

Beginning to Twitter
Seeding the audience base

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Prospecting an Audience
Utilize internal databases Previous contests Internal employees address books Follow current tweeters Suggested users Hockey Championships - Hockey Olympics/World Series Hockey (Keyword search) Auto follow people with sportskeywords (Twollow.com) Follow the Influencers Top influencers from Twitterholic Use http://wefollow.com, and search for politicians/ motivational speakers/sportpersons, etc #membersofakalidal or in #hockeyfans.

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Twitter management plan

Onetime Monthly Event based Create a content strategy Manage twitter feeds Making the relevant Creating various handles (2-3 update every working hour, hockey/sports handle and handles- similar to facebook) others- update every 3-4 celebrity handle active by Manage twitter content links/ times/ days updating every few hours links to videos/ news articles / Search hockey keywords & Discussions feeds etc influencers; join conversations Create buzz via hashtagging Give this page a personality Piggyback on contests (#) about online & Offline Import and spread to Reporting and analytics events current , referral, Hockey/Akali Rolling plans for next 3 Promote activities Dal staff marketing, existing months Reporting and analytics database, start off the twitter following and start following too

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Contents
Biography Mr. Pargat Singh Marketing through FB - Approach The Twitter Strategy Big Idea to Create Impact for Pargat Singh on Social Media How to measure Success Discussions

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A Big idea to create buzz

Creating Brand Sirens

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1-9-90: BRAND SIRENS, BRAND PUSHERS & BRAND OBSERVERS

1%
Brand Sirens

9% Brand Pushers

90% Brand Observers

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Recruiting the brand sirens

Enlist socially active fans as your brand sirens / ambassadors Benefits
Creates buzz about brand Create interest among prospective fans Social Media presence gets seeded Build loyal brand supporters

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Cross Linking of the Pargat Singhs Social Media Pages

Hockey Olympics Facebook Page Fans of Hockey Twitter Page

Sukhbir Singh Badal Facebook Page

Pargat Singh
Twitter & Facebook pages
Delhi Wizards Twitter Page

Youth Akali Dal Facebook Page

Sukhbir Singh Badal Twitter.com

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Contents
Biography Mr. Pargat Singh Marketing through FB - Approach The Twitter Strategy Big Idea to Create Impact for Pargat Singh on Social Media How to measure Success Discussions

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How Do We Measure Performance

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Measurement Planning, Analysis and Recommendation Cycle

Communication and Design

Plan for Communication and Messaging that needs to be shown.

Data Points Plan for data capture and analysis metrics

Implement the plan

Recommend
Interpret analysis into recommendation on the next steps and corrective actions for further improving and optimising the campaigns.

Interpret
Interpret the changes that need to be made based on the data analysis.

Analyse
Analyse the collected data and identify any deviation

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Typical Measurement & Optimization Roadmap

Planning Implementation Monitoring/Analysis Optimization/Analysis
4 3 2 1 Measurement Planning Create learning agenda with objectives, key questions, metrics, Key Performance Indicators (KPIs), data sources, data capture methods Align to data sources Implementation Evolve measurement plan to include more details/specifics Define and implement specific site analytic tool tracking (reporting profiles, page and inpage coding, data capture process, etc.) Define and implement any ongoing research tool or other solution that the plan calls for Monitoring / Analysis Monitor and analyze ongoing site traffic and other insights captured through the various tools Optimize / Best Practices Start to optimize content on the site based on learning from traffic monitoring and analysis of data to understand how people are engaging with the site

Deliver regular reporting Continue monitoring, of activity and insights via analyzing, test/learn to some form of an ongoing establish best practices dashboard report and treat optimization as an ongoing process Conduct deeper analysis into key areas of interest / opportunity as needed

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Contents
Biography Mr. Pargat Singh Marketing through FB - Approach The Twitter Strategy Big Idea to Create Impact for Pargat Singh on Social Media How to measure Success Discussions

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Discussion

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