Priya Haji

Niyati Bhatt - 104136

Background - Priya Haji

She was born and brought up in United States.

Her first endeavor - Helping her father establish a free health clinic called Health for All in their Texas hometown.
During senior year at Stanford University she co-founded Free at Last, a broad based substance abuse and social services organization. After completing her MBA at UC Berkeley she built the concept of World of Good. Right now she is the CEO and Co-founder of World of Good.

Ecopreneur Priya Haji

Ecopreneur: Priya Haji Hybrid for-profit & non-profit

Commerce that alleviates poverty & improves the environment

Create community of supporters for business
Bring fair trade to your retail space

Mission
Empower people in the US to realize that they have power to influence the global economy through their purchasing choices.

PERSPECTIVE Sustainable Business

Double bottom line:
People (social)
- Customers, workers, vendors, investors

Profit (economy) - Reinvest for the future

What is world of good?

Started by Priya Haji. Aim - Generate revenue and good simultaneously. Goal - To promote fair trade in communities that havent had those opportunities in the past.

Business Model
Store within store Service based relationship Strong Brand Consolidated Supply Chain

Artisans Increased sales

End Customers Easy to identify fair trade product Trusted brand Easy to locate Connection with artisans High quality products

Fair wages
Long term partnerships Advance payments Design feedback Grants for socioeconomic development

Retailers

Suppliers
Expanded distribution Reduced cost of marketing Faster returns Streamlined logistics Reduced inventory risk One sourcing partners Customized instore service Fully merchandised package Fresh products Guaranteed sales

Fresh hip styles

Reasonable prices

Funding
Initial funding came through loans from the three founders, friends and family. Additional $500,000 in 2005 and $1.7 million were invested to scale up the companys operations, primary working capital for inventory, infrastructure, staffing, marketing etc.

Revenues
Channel 2004 Average Growth Margin 2004 Wholesale Sales Internet Direct Sale 40% 70% 92% 5% 75% 10% % of Total Sales 2005 2006 74% 11% 2007 55% 13%

Partnership Sales

54%

3%

17%

15%

32%

Social Impact
Employment for women Socio-economic development Additional profit is re-invested into strategic social and economic development projects.