INTRODUCTION

ACC LIMITED is Indias foremost manufacturer of

cement and concrete . It is founded by Mr. F.M Dinshew in 1936. ACC operations are spread throughout the country with 16 cement factories, 50 ready mix concrete plants,21 sales offices and several zonal offices. It has a work force of about 10000 persons and a countrywide distribution network of 9000 dealers. Largest cement producer of India. Biggest supplier of Indian Railways. Do Business in Middle East, America, Africa.

Board of Directors
Mr N. S. Sekhsaria

Chairman

Mr Paul Hugentobler

Deputy Chairman Mr Kuldip K Kaura Chief Executive Officer & Managing Director
Mr S M Palia

Mr Naresh Chandra Mr Markus Akermann Mr M L Narula Mr D K Mehrotra Mr R A Shah Mr Shailesh Haribhakti Mr Aidan Lynam Mr Sushil Kumar Roongta

Distribution Channels

ACC Dealers in Ludhiana

PYARE LAL BOOTA CHAND GREWAL TRADING CO. WAHEGURU 9814722051 9417045219 9814035707 9888830352 9417261075 9815612467 9316650191

ENTERPRISES SHINE CEMENT STORE DHINGRA ENTERPRISES SHIBA TRADERS H.S SACDEVA & SONS

Sales Volume
Millions Tonnes
22 21.5 21 20.5 20 19.5 19 18.5 18 17.5 2006 2007 2008 2009 2010 18.9 20 21 21.5 21.3

Millions Tonnes

Profit Before Tax & Profit After Tax

2500 2000 1500

1000
500 0

Profit Before Tax Profit After Tax

2006

2007

2008

2009

2010

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Major Competitors
Ultratech

Gujrat Ambuja
Jaypee India Cement

J.K Group
Birla Corporation

Market Share Of Different Companies in 2010

Names Percentage

Ultratech ACC Ambuja JayPee India cement Others

18.3 10.3 9.6 6.7 5.1 50

Achievements
1961 Manufacture of Hydrophobic (waterproof) cement at

ACC Khalari Cement Works in Bihar. 1979 ACC wins international contract for operation and management of a new one million tonne cement plant at Yanbu-Ras Biridi in Saudi Arabia. 2004 ACC raises US $ 100 million abroad through Foreign Currency Convertible Bonds (FCCBs) for US$ 60 million and Global Depository Shares (GDSs) for US $ 40 million. Both offerings are listed on the London Stock Exchange.
2009ACC's new Grinding plant of capacity 1.60 million

tonnes inaugurated at Thondebhavi in Karnataka.

AWARDS
Indira Gandhi Memorial National Award SWORD of Honour FICCI Award Good Corporate Citizen Award

ACC tops cement industry in Karmayog CSR rating

Corporate Social Responsibility

Education & Training ACC supports 66 Govt. schools inbackward districts. Operates 16 schools wherein 10,000

students receive education. ACC runs 2 technical institutes at Kymore (MP) and Jamul (Chhattisgarh). Health: ACC has come out to provide support to state and national health initiatives such as the eradication of malaria, dengue fever. Disaster relief: ACC and its employees make timely contribution to help in any national disaster. This is done both at the corporate level, by local units and employees. Apart from the Kargil cause, collective contributions by way of cash, food and clothing has been sent to help victims of calamities .

SWOT ANALYSIS
STRENGTHS :1. 2. 3.

It is having a good image & brand loyalty among consumers Service is good They have same price prevailing for wholesale at dealers/stockiest retailers end

1. 2.

WEAKNESS :Low emphasis on promotion Lack of awareness programs for consumers

 Oppurtunity :1. 2. 3.

Intensive use of cement is taking place & Govt is spending heavily on infrastructure project FDI in infrastructure sector is going to increase Roads undergoing through transformation process

Threats :1. 2. 3.

Large no of players in the industry Indias exponential growth in international cement companies can start price war Players such as Jaypee Cement, Prism Cement & Birla Samrat are eating up considerable market share