Академический Документы
Профессиональный Документы
Культура Документы
17
20 27 66 73
Introduction
Bhel products
Vision, Mission & Values Sector details
SWOT Analysis
Strategy Global image
Conclusion
vision
It is a statement of design for creating a desirable
and organizations share the common intention to survive and continue or extend themselves through time and space.
August 1956
Manufacture electrical equipment required for
manufacturing enterprises in India and is one of the leading international companies in the field of power Work force of 62,500, out of which over 11,000 are highly qualified engineers BHEL has 14 manufacturing units
technology. It manufactures a vast range of transformers, instrument transformers, thyristor valves, and associated control equipment. Industrial equipment sector, BHEL supplies a wide variety of electrical, electronic and mechanical equipment to a host of industries, viz. fertilizers, petrochemicals, refineries, coal, steel etc. Oil and Gas, BHEL has designed, manufactured and serviced various types of on-shore deep drilling rigs, super-deep drilling rigs, mobile rigs and desert rigs with matching draw works and hoisting equipment Telecommunication area BHEL has manufactured electronic private automatic branch exchanges (PABXs) and rural automatic exchanges (RAXs) for India Non-conventional energy, BHEL has contributed by way of manufacturing equipment like solar water heating systems, solar photo-voltaic systems and wind electric generators
equipped with traction equipment by BHEL. Kolkata Metro is equipped with BHEL drives and controls. Other products in the sector include traction generators/ alternators, transformers, sub-station equipment, vacuum circuit breakers, locomotive bogies, smoothing tractors, exciters, converters, inverters,
The company has 180 products under 30 major product groups that
cater to the needs of the core sector like power, industry, transmission, transportation, defence, telecommunications and oil business BHEL's ability to acquire modern technology and make it suitable to Indian conditions has been an exceptional strength of the company Quality Cost competitiveness After sales service R&D Global presence
customers and this is a weakness when compared in the face of rising competition.
The company is vertically integrated, which could have
been avoided by outsourcing its components for power generation and transmission. This could have reduced the cost.
The power sector reforms are expected to pick up in the near future
Increase in defence budget will increase the topline for the company.
Performance Improvement Ltd. (PPIL), is a major strength for the company. This tie-up will be beneficial as there is a lot of scope for business. During FY00 the PPIL received orders worth Rs. 320 crore.
turnover of the company and this will prove to be a major threat in the years to come as well
Unsatisfactory financial performances
Technological Strategy Research and Development Strategy Work-Culture and Philosophy Vendor Development Quality Strategy Manufacturing Strategy Flexible Manufacturing Technology Share Point Portal Server Other strategies
Technological Strategy
BHEL is the leader company to provide a technology to the various products. The 2 ways of adopting technological strategies are:
Acquiring technology & making product out of it through
quality leadership.
BHEL is amongst the highest investors in Research and Development in the country. The R&D efforts have made significant contributions to almost all areas of operation of BHEL; a few among them are:
collaborators and integrating them with indigenous developments in its R&D facilities.
Automated Guided Vehicles (AGVs), robotics, Automated Storage and Retrieval Systems (ASRSs), Computer Aided Design (CAD), and Computer Aided Manufacturing (CAM)
Acquire more and more advanced machines
whereby the productivity can be improved, cycle time reduced, cost of production lowered and the rate of stock removal is enhanced
targets and commitments and other internal and external factors Ideal Time Reduced Reduction in delivery time and levels of inventory and WIP Increase the productivity with an underlying strategy of maximising profits through lowering unit costs
Current Strategy
Small boilers strategy: -BHEL enter in the small boilers segment .
- Orders at hand, which further set to achieve a turnover of over Rs 800 crore in the current year.
Induction of technology-Higher cpapcity set viz-800MW thermal set,250MW hydro set and 250MW advance class Gas Turbines.
Current Strategy
Renewable
-order from the A.P. State Electricity Board to set up a 2 MW wind farm at Ramagiri in Anantapur district
-high level of indigenisation in manufacturing single crystal photovoltaic cells -battery vehicle technology in India
Current Strategy
Share Point Portal Server :Save a cost of integration & Deployment time
-Integrate Search & document management with ever day tools- Microsoft internet Explorer & Microsoft office application to help ,create, manage and share content.
-Create a division portal website . -Bidding for international and national power project, procuring, integrating all system and delivering a complete project to the customer within a stipulated timeframes. -Improve the intra- team collaboration
Current Strategy
Focusing on high end work:Of taking minority stakes in super-critical projects and exiting on project completion is a
Current Strategy
BHEL bags Rs.2600 Crore Contract from Jindal India Thermal Power Ltd.
Conclusion
Strategic intent is a very important part which should be developed and implemented for the organizations success and growth and in the strategic intent the various strategies which are adopted by various organizations.
BHEL is poised to take up the challenge and play a major role in meeting the energy demand of the country. BHEL make the country Self Reliant in Power Plant Equipment manufacture, the company has grown in stature in both domestic and international markets BHEL expected to cater to both power and Industry sectors and will play a major role in meeting the energy demand of the country. After studying BHEL we have found out that it is always adopting innovative strategies so that it can continue to grow and also earn profits for its shareholders.
Thank You