Comparison of Famous Health Drinks

Manish Dwivedi Ankit Jaiswal Ravi Bhushan Rohit Saxena

Research Objectives
Find the most preferred Health Nutritional Drink

Methodology
The Survey will be conducted in two phases 1. Pilot Survey (Sample Space: 10 ) 2. Main Survey (Sample Space: 50) Methodology Face to Face interview with structured questionnaire Target respondents : 17-21 (age group) Methods
Graphical Representation Hypothesis Testing Correlation Analysis

Findings of the Research

Reasons for Liking
Taste Advertiesments Nutritional Value Packaging 0% 0% Price Brand Loyalty

30%

0% 10%
0% 0%

60%

Findings of the Research

Likings of the Respondants
Boost Bournvita Complan Horlicks

10%

20%

10%

60%

Findings of the Research

Brand Tagline Awareness
Boost Bournvita Complan Horlicks

20%

50% 30%

0%

Findings of the Research

Consumer Choice before & after seeing the Nutritional Values
Before 6 4 2 1 1 1 1 0 0 4 After

Boost

Bounvita

Complan

Horlicks

Others

Findings of the Research

Don't get a preferred drink at the retailer

Get any other drink 30%

Go to any other retailer 70%

Hypothesis Testing
NULL Hypothesis (H0) Boost is the most preferred brand among the consumers.
H0 : Boost Preference >= 50%

ALTERNATE Hypothesis (H1) Boost is not the most preferred brand

H1 : Boost Preference < 50%

Correlation
Is there a relation between the Advertisement Tagline and the Sale of the Health Drink.