WEBITUDE

The New Media Company

WEBITUDE
Is about the Web which has got a life, a character and An Attitude

Our Mission

To Help brands and businesses create a thriving presence in the Digital Social Media landscape

Our Core Services

Social Media Marketing
Social Media Monitoring and analytics Social Profile management Content Management Community Management

Social CRM

Social CRM strategy CRM technology integration across platforms (SAP, Oracle etc) Social loyalty program (Facebook, Twitter etc)

Digital Media

Media planning & Buying Strategy Execution and optimization Email marketing SEM services Creative development & design

Client Portfolio

Syndicated Tools & Researches

RADIAN6 Worlds most powerful social media monitoring software

ComScore Worlds most authoritative audience measurement tool

Doubleclick Adplanner Robust online media planning and research tool

Social Identity and Community Management

Social Network Profile page
Creation Management Updating Populating Single Interface for multiple network updates Business page customization through FBML (Facebook markup Language) creation Rooster of Industry specific content writers Access to Power Users of various social bookmarking and community platform for seeding

Webitude Advantage

Community Management
Content strategy Content creation Content seeding

SOCIAL LISTENING AND RESPONSE MANAGEMENT

Buzz Monitoring- SMtude

Quick Response Management System Between Agency-Client

Priority of Respons e is set Nature of Response is set including Product Review, High, Product/Service Complaint, Product/Service Med, Compliment, Product enquiry, sales lead, legal, Low financial, recommendation or referrals Current Status of Feed The relevant Client/Dept Head

All incoming buzz feeds are classified accordingly by our community managers into the type of response they require. The same can be views at the clients end by just login in to the system Priority feeds can also be flagged and sent to client/agency via automated mail immediately

SOCIAL ENABLERS (APPLICATION AND WIDGET DEVELOPMENT)

Social Enablers - Viral and Facebook Application Development

One Stop shop for Social Applications
Ideation Strategy Webitude Development Advantage Promotion Tracking Program launch in 20-45 Days

Single backend integration for applications on multiple platforms e.g Facebook, Orkut, Micro site etc
Team of experienced Web 2.0, HTML, Flash and PHP developers Compliant to Facebooks new promo policy guideline with special permissions

Application Portfolio 100+ Apps

DIGITAL MEDIA SERVICES

Digital Media Services

Digital media and communication strategy for brands Consultancy on digital roadmap and strategic inputs Online media planning & buying Overall campaign management and implementation Campaign optimization and monitoring Reporting & Analytics Creative Development & Design Overall digital communication strategy 360 degree digital solutions and full service agency

Digital Media Planning- Our Scientific Approach

1. Gather media usage specific to TG and campaign information Internet usage and exposure Demographics Media cost, reach, and frequency 2. Weight sample to match overall market based on media consumption and demographics 3. Derive aggregate ROI metrics using the media mix for each media options and relevant combinations 4. Determine cost effectiveness based on cost and media reach 5. Develop media allocation recommendations based on relative cost effectiveness indices

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Excellent Practices Process

Mission -> Goals -> Strategies -> Tactics -> Plans

Create & Execute a Plan

Improve Planning

Gather & Review Data

Evaluate Impact and Learn 14/05/2012

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Digital Media Buying

Parameters for Buying 1.Knowledge of Digital Media Webitude Strengths 10 years of digital media buying experience for top brands with collective buying of 20Crs per year Integrated planning & buying team from brief to delivery Strong negotiation skills

2.Media Planning & Buying integration 3.Media Rates

4. Media Placements & Value Premiums 5.Understanding Media Owners

Beneficial trade offs Business clout and long term relationship

Media rates advantage

Publishers
Rediff- Inbox Yahoo -In mail Web-18 Ad-networks
Music, Download sites

Current Market Rates (CPM)*

100 100 100 100
100

Our Rates (CPM)*

87 85 65 80
90

Media savings on CPM rates: 10-30% Saving on CPC Rates:15-25% Received additional bonus from many clients for achieving buying targets from FMCG clients

*Standard banner rates index ** Source- Indigo media buying

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Thank You