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CONTENTS
HISTORY OF BOTH THE AIRLINER VISION AND MISSION OPERATIONS- ITS EFFECTS STRATEGY AND SERVICES MARKETING ASPECTS COMPARISON OF BOTH THE AIRLINE RELATION BETWEEN MANAGEMENT & EMPLOYEES FOCUS ON EMPLOYEES A COMPARATIVE ADVANTAGE THE MANTRA OF LOW COST AIRLINE STRENGTHS & WEAKNESS CHALLENGES FACED BY BOTH AIRLINES PROBLEMS OF SOUTH-WEST AIRLINE PROBLEMS OF JET-BLUE AIRWAYS
VISSION STATEMENT
{ SOUTH-WEST AIRLINE} To provide the most affordable, reliable, and comfortable air transportation in the world. { JET- BLUE AIRLINE} To provide the passenger friendly and lowcost airline
MISSION STATEMENT
{SOUTH-WEST AIRLINE} To provide excellent customer service and timely air travel at an affordable price for markets in the United States. {JET-BLUE AIRLINE} TO PROVIDE ART OF GREAT TRAVEL EXPERIENCE IN A LESSER TICKET PRICE
ITS OPERATIONS
South West Airline is having its headquarters in Dallas, Texas Jet Blue Airways is having its headquarters in the Forest Hills of the New York City South West Airline cover all the nearby destination of Texas Jet Blue Airways cover almost all destination of U.S from JFK In 2004, South West start operating all the major places in U.S
MARKETING ASPECTS
South West Airline has position itself in the concept of LUV South West Airline serve its passenger drinks and peanuts on board Jet Blue gives its passenger flat low fare in all routes Jet Blue offers onboard entertainment by Live -Tv Jet Blue seats were leather coated Jet Blue tickets could be booked from its various home based agents
COMPARISON
SOUTH-WEST GIVES MUCH PREFERENCE TO PROMOTION JET-BLUE GIVES IMPORTANCE TO MARKETING SOUTH WEST AIRLINE FLIGHTS WERE COLOURED IN DIFFERENT SHADES JET BLUE MAINTAINS SAME COLOUR SOUTH-WEST AIRLINE FLY TO THE NEAREST DESTINATION JET-BLUE OPERATES ALMOST ALL PLACES IN U.S
COMPARATIVE ADVANTAGE
Key Performance Indicator
Motivation Job Satisfaction Employment Security Labor Agreement Internal Customer
JET BLUE
No Average Below Average to Average (50%) Very frequent layoffs 1-3 years No
No on time performance
Staff training was not better Flights were over booked