Entertainme nt and Media

Click to edit Master subtitle style

Team Sangeeta Sapna Rounak Shaik Samad

5/15/12

Introduction

The entertainment industry increases along with the countrys economy. Television , film, radio industries plays a major role. Change in Indian culture is spending more on these factors.

5/15/12

DEFINITION
Companies that provide, operate, or engage in amusements and attractions, entertainment exhibitions, ticket sales and also those involved in providing entertainment through radio, television, films and theatre.
5/15/12

5/15/12

Film Industry

The first Indian film was released in the year 1898. In the 20th century, Indian cinema found its market about more than 90 countries in the world. Indian film industry has gone up to 5 billion US dollars in the year 2010.
5/15/12

Radio Industry:

This is the oldest one in India. From 2005 onwards foreign investments were made and growth factor increased randomly. The concepts like satellite, internet and community 5/15/12

Television Industry:

Television is the major segment of entertainment industry in India. It started its operations in early 1980s. Later in 1990s cable industry started. In 1992 government 5/15/12 liberated its markets,

Music industry

The Indian music industry has been affected by piracy and had been showing a very slow growth in the industry . Mobile music and licensed digital distribution have helped to recover the music industry all over the world.
5/15/12

Strategic Media Management & Planning

5/15/12

The most innovative and highly creative advertising in the world can fail if its presented to the wrong audience, or if its presented at the wrong time, or if its presented in the wrong place. The media department is responsible for placing advertising where it will reach the right people at the right time and in the place...and do so in a cost-effective way.
5/15/12

The Blair Witch Project

5/15/12

5/15/12

Case Study

A Mock Documentary movie Production budget 35000$, Total Revenue 250 million $

5/15/12

7 Ps
5/15/12

Product

The Blair Witch Project Movie

5/15/12

Place

Internet TV Film Festivals

5/15/12

Promotions

Putting Missing person posters. Online Blog Online trailers

5/15/12

Success's Key

Creation of modern Hoax

5/15/12

People Productions

Audience

Promotion Media
5/15/12

Price
5/15/12

Physical Evidence

5/15/12

5/15/12

Process

Conclusion Due to the various competition in the entertainment industry it has become important to develop the new innovative concept in marketing to attract the audience to the theaters.
5/15/12

THANK YOU
5/15/12