Market survey report on

A STUDY OF CUSTOMER PRECEPTION TOWARDS VARIOUS LIFE INSURANCE POLICY OF ICICI PRUDENTIAL.

INTRODUCTION

 As ICICI is one of the largest financial institutions dealing with various types of services in different sector like banking, insurance and others. In the insurance sector of ICICI there are various types of amenities provided to the public and I took a step ahead to study the Insurance Services of product of ICICI i.e. also known as ICICI PRUDENTIAL LIFE INSURANCE.
ICICI prudential life insurance: Jeete Raho & Retire from work, not life

OBJECTIVE OF THE STUDY

 To understand the concept of Life insurance.

To know about the perception of customer towards Life insurance.

LITERATURE REVIEW

 It has been observed that insurance agents should constantly monitor the level of satisfaction among his/her customers to keep themselves close to the customers for fulfilling their needs (Joseph et al., 2003). he main purpose of life insurance is to provide a financial cushion to your loved ones in the event that something unfortunate should happen to you. One must provide enough, so as to generate a future income stream that will take care of the financial needs of their dependents.

PRODUCT PROFILE

 Savings & Wealth Creation Solutions

Cash Plus Save n Protect Cash Back

Protection Solutions
Life Guard Home Assure

 Child Plans
Education insurance

Retirement Solutions
Forever Life LifeTime Super Pension

 Health Assure and Health Assure Plus

Cancer Care Diabetes Care

QUESTIONNAIRE

Have you Awareness of ICICI Prudential life insurance?

8

Yes No

92

If you hear the word Life Insurance what company comes to your mind immediately?
50 40 30 49 20 10 0 ICICI Prudential Life insurance LIC HDFC Max new S life Birlasun Others BI standard York life insurance life life insurance insurance insurance 14

Rank the following life insurance companies as per your brand recall capacity?
60

60 50 40 30 20 10 0

20 8 7 8 7

ICICI Prudential Life insurance

Lic

HDFC Max new S life BI Birlasun standard York life insurance life life insurance insurance insurance

Do you have any life insurance policy?

100 80 60 40 20 0 1 no; 10 yes no yes; 90

If yes which company you have?

60 50 40 30 20 10 0 ICICI Prudential Life insurance Lic HDFC Max new S life BI Birlasun standard York life insurance life life insurance insurance insurance 20 8 7 8 7 60

HYPOTHESIS

 Null hypothesis: There is no relation between the customers preference and the investment option chosen by the respondents. Alternative hypothesis: There is relation between the customers preference and the investment option chosen by the respondents. Note: which means that null hypothesis is rejected.
Thus, there is a very strong relation between customers preference and investment preference.

THANK YOU