COMPANY PRESENTATION BY SUDHANSHU KUMAR NIRALA BBA (SEMVI) ST.

XAVIERS COLLEGE

The presentation will cover..

Company Profile. Time line. Product range. Present and Potential Rivals.

HYUNDAI for society.

Growth and Market share. Threats and Future plans.
BIBLIOGRAPHY

PROFILE
NAME- Hyundai Motors India limited. Parent- Hyundai Motors corporation. Incorporated in- May 6th 1996. Head quarter- New DELHI, India Plant location-Sriperumbudur, Tamil Nadu Operates in- City cars, Low cost sedans, Compact Suvs. Employees- 6,903 Key people- Mr. Bo Shin Seo ( MD& CEO) Mr. Arvind Saxena (Executive officer marketing and sales). Plant capacity- 60,000 per annum.

TIME LINE
1996- HMIL was formed in INDIA by HYUNDAI MOTOR COMPANY of South Korea. 1997- Started operation at a plant in TAMILNADU with a capacity of 30,000 units per annum. 1998- Launched the SANTRO as the Sunshine car. 2002- Entered the Sedan market with the ACCENT. 2008- Made another production facility in TAMILNADU with a capacity of 60,000 units per annum. Till 2009- Made INDIA as the export hub for its small car to cater ASIA and middle east. Till 2009- Launched the TUSCON to enter the SUV market but it failed due the high cost. 2010- Launched the SANTA FE (SUV), which is a hit today. TODAY- Indias 2nd largest car seller after MSIL and the largest car exporter ahead of MSIL, TATA and M&M.

HYUNDAIS PRODUCT RANGE

MODEL VARIANTS TYPE PRICE RANGE(Rs. Lac)

EON
SANTRO i10 i20

05
05 07 07

SMALL CAR
SMALL CAR SMALL CAR SMALL CAR

3.10-4.28
3.27-4.52 4.48-6.87 5.70-8.07

ACCENT
VERNA SONATA SANTA FE

02
04 03 02

SEDAN
SEDAN SEDAN SUV

5.75-6.16
7.96-10.01 16.97-19.82 26.54-29.06

RIVALS
BRAND TATA CHEVROLET PARENT COMPANY PRESENT RIVALS TATA MOTORS GENERAL MOTORS INDIA USA PARENT NATION

FIAT
TOYOTA FORD MSIL

FIAT MOTORS
TOYOTA MOTORS FORD MOTORS SUZUKI MOTORS POTENTIAL RIVALS

ITALY
JAPAN USA JAPAN

NISSAN
VOLKS WAGEN, SKODA MAHINDRA REVA

NISSAN MOTORS
VWAG

JAPAN
GERMANY

MAHINDRA & MAHINDRA INDIA

MAHINDRA & MAHINDRA MAHINDRA & MAHINDRA INDIA

DOMESTIC SALES SINCE INCEPTION

EXPORT SALE COMPARISION WITH THE CLOSEST RIVAL

MARKET SHARE OF Q4(FY 2011-12)

HYUNDAIS CORPORATE PHILOSOPHY

HYUNDAI FOR SOCIETY Educational and Vocational Training Program.

Medical Camps for Neighbourhoods.

Hyundai Driving School

FUTURE PLANS
The company is planning to increase its production to penetrate the

unexploited segments (SUVs and luxurious Sedans.) In Future the company is planning to launch cars like NAME ELANTRA i30 TYPE SEDAN COST(In Rs. lac) 13 EXPECTED JUNE 12

PREMIUM 7.5 AUG12 HATCH BACK THREATS TO THE COMPANY Every automobile company either indigenous or foreign is talking of green cars but HMIL has no such plans. Govt. policies are making it easier for the foreign companies to enter the INDIAN car market.

BIBLIOGRAPHY www.driveinside.com. www.zigwheels.com. Official website of HMIL and MSIL.

Car INDIA monthly.

Company profile from Wikipedia

THANK YOU