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Nokia
:Vision: Voice Goes Mobile.If it can go mobile it will
Samsung
:Vision: Leading the Digital Convergence Revolution GROWING TO BE THE BEST
Nokia ..\..\..\IMG_0317.jpg
Samsung
SWOT ANALYSIS
Strengths of Nokia Strength of the corporate brand. Complexity improves its Competitive position Design, the branding and the technology Backwards compatibility - protection from a Japanese onslaught Lending personality to its products (fashion statement) Effective advertisement and market communication Not only a tool for business but being an item of everyday convenience
Weaknesses of Samsung Not pro actively coming out with newer models Lack in product differentiation. Different models at different price points Focus on mass market instead of niche markets Not very user friendly designs.
Weakness of Nokia Lapse has opened up space for smaller competitors Potential threat from Microsofts entry into mobile telephony Ericsson- king of wireless infrastructure Design to market takes more time
Opportunities of Samsung Distinguish its service from competitors. Offer product variations Demand for cell phones driven by the service providers or carriers Tie up with service providers Lowering the price of a phone by just $20 in many countries could increase its affordability by 43%.(As per a study report)
Opportunities of Nokia
Highest growth in markets such as China and Latin America Feature-loaded phones to act as an offset Providing value at a reasonable lifetime cost Life style marketing and segmentation Building a worldwide supplier network Preempting competitors in critical markets Managing competitive interaction
Threats of Samsung Motorolas dominance in the U.S, Nokias popularity in the European market, controlling more than half of the world market Aggressive competitors, including Sony, Ericsson, and Siemens eating into its share. Not keeping track of the new trends in the market Not an accessory and fashion statement
Threats of Nokia Biggest threat - complacency Inflection point - a disruptive technological change New competitors with different skills and potent brands challenge 3G will increasing competition between suppliers Cheaper midrange models from Motorola and others
Strengths: Nike is a very competitive organisation. Phil knight (founder and ceo) is often quoted as saying that Business is war without bullets Weakness: The organisation does have a diversified range of sports products.
Opportunities: product development offers Nike many opportunities. Threats: Nike is exposed to the international nature of trade.