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Jordan Doria Manager, Stakeholder Engagement Manager Center For Energy Efficiency and Sustainability
2 Important Considerations
No single, universally accepted definition of green More than 431 green labels exist
Absence of clear, external definition requires answering the question of green internally
Implications
Rigorous criteria and transparency of data/claims are extremely important for legitimacy
Creation of portfolio of superior products in 2011 Verifiable, world-class environmental benefits Demonstrated superior customer benefits Lifecycle consideration + Tradeoffs avoided Rigorous process and criteria
o criteria sets the benchmark for product design and development o Vetted by ~10 outside parties, corporate and NGO o representatives from each sector and major corporate functional areas provide oversight
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Sustainability in Innovation
Project 1 Project 2 9 1
Energy Efficiency GHG Emissions Criteria Pollutants / Materials of Concern Disposal Recycled Content Resource Efficiency Normalized sub-score Energy Efficiency GHG Emissions Criteria Pollutants / Materials of Concern Disposal Recycled Content Resource Efficiency Normalized sub-score Energy Efficiency
PRODUCTS THAT DEMONSTRATE WORLD CLASS PERFORMANCE IN ONE OR MORE CATEGORIES MAY BE CONSIDERED FOR OUR GREEN PORTFOLIO
Most holistic analysis possible for a product and thus most indicative of total environmental impact
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Closing Thoughts
Green is evolving and no clear, comprehensive, universally applicable metrics exist Green for B2B companies and those whose products are resource consumers is different
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Contact Info
Jordan Doria Ingersoll Rand Center for Energy Efficiency and Sustainability jdoria@irco.com 202-412-5359
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