Вы находитесь на странице: 1из 38

BRAND DEVELOPMENT

Vivienne Westwood
British designer Vivienne Westwood (born 1941) is often credited with being the creator of "punk fashions, " among other trend-setting styles.

BRAND DEVELOPMENT

Vivienne Westwood
By late 1960s London, inspired by 1950s clothing, music and memorabilia. Start making Teddy Boy clothes for McLaren and in 1971 they opened Let it Rock at 430 Kings Road.

BRAND DEVELOPMENT

Vivienne Westwood
By 1972, Westwood and McLaren began to design t-shirts with provocative messages

By 1974 the shop had been renamed Sex

1980 the shop was refitted and renamed Worlds End, the name still in use today

BRAND DEVELOPMENT

Vivienne Westwood
Clothing lines
Red label
Gold label Man Anglomania

BRAND DEVELOPMENT

Vivienne Westwood
Pirates, AW 1981-82, first catwalk show.

BRAND DEVELOPMENT

Vivienne Westwood
Harris Tweed, AW 1987 88

BRAND DEVELOPMENT

Vivienne Westwood
Anglomania, AW 1993-94

BRAND DEVELOPMENT

Vivienne Westwood
Men collection

BRAND DEVELOPMENT

Vivienne Westwood
Spring, Summer 2011 - Anglomani collection

PRODUCT DEVELOPMENT

Vivienne Westwood
STRONG AND UNIQUE DESIGN STYLE

MATERIAL SOURCING

PRODUCT DEVELOPMENT

Vivienne Westwood
Offshore Production
China, Malaysia & Indonesia.

PRODUCT DEVELOPMENT

Vivienne Westwood
Price range of Womens wear

LOXO DRESS Price: 220.00 94% Viscose 6% Spandex Size : XXS~XXL

CHANGEANT TAFFETA DRESS Price: 805.00 metallic lustre of the Changeant Silk Taffeta Size : 38~46

PRODUCT DEVELOPMENT

Vivienne Westwood
Price range of Womens accessories

PONY SKIN BELT BROWN/LEOPARD Price: 105.00 leather with silver eyelets and buckle Size : one size

VINTAGE SUITING TARTAN

HEART BELT Price: 195.00 100% Wool Size : S~L

PRODUCT DEVELOPMENT

Vivienne Westwood
Price range of Mens wear

ELIZABETH T-SHIRT Price: 95.00 100% Cotton. Size : XS~XL

MARINA COAT Price: 1015.00 90% Fleece Wool 10% Nylon Size : 44~56

PRODUCT DEVELOPMENT

Vivienne Westwood
Price range of Mens accessories

MINI BAS RELIEF EARRINGS

REVERSE HEART PENDANT LARGE Price: 105.00 Silver Size : one size

Price: 70.00 Swarovski Crystals with imitation rhodium

BRAND EXTENSION

Vivienne Westwood
Licensing Agreement:
Palladium Alliance International (PAI) Zeon Limited Nine West(Shoes) Wedgwood Pottery

BRAND EXTENSION

Vivienne Westwood
Marketing / Advertising

BRAND EXTENSION

Vivienne Westwood
Stores, Retailers and Outlet shops

BRAND DEVELOPMENT

Marc Jacobs
MARC JACOBS was born in 1963 in New York. In 1981, he was in High School of Art and Design graduate, after admission to Parson's School of Design.

BRAND DEVELOPMENT

Marc Jacobs
1984, Jacobs and Robert Duffy partnership formed Jacobs Duffy Design

In 1986, launched the first personal name "MARC JACOBS.

BRAND DEVELOPMENT

Marc Jacobs
In 1987, Jacobs was awarded the fashion industry's highest honor "The Council of Fashion Designers of America (CFDA) Perry Ellis Award for New Fashion Talent. In 1992, Jacobs was again CFDA award "The Women's Designer of the Year Award".

BRAND DEVELOPMENT

Marc Jacobs
Clothing Lines:
MARC JACOBS MARC BY MARC JACOBS

JACOBS BY MARC JACOBS


LITTLE MARC JACOBS

BRAND DEVELOPMENT

Marc Jacobs
MARC JACOBS Spring Summer Resort 2010

BRAND DEVELOPMENT

Marc Jacobs
MARC BY MARC JACOBS Spring Summer 2010

BRAND DEVELOPMENT

Marc Jacobs
MARC BY MARC JACOBS Fall Winter 2010

BRAND DEVELOPMENT

Marc Jacobs
MARC BY MARC JACOBS MEN Fall Winter 2010

PRODUCT DEVELOPMENT

Marc Jacobs
PRODUCT STYLE AND DESIGN IDENTITY

Comfortable cotton and wool is still a favorite material Jacobs


Iron gray color bias, rice, white, green and burgundy color system such as low. Colorful and often eye-catching colors, lovely rich patterns.

PRODUCT DEVELOPMENT

Marc Jacobs
Product Price Range

Babylon Blanket Coat Oversized, vintage inspired, striped blanket coat, a key look for the FA11 Material : 70% Wool, 30% Polyester. Price: UK$898.00

PRODUCT DEVELOPMENT

Marc Jacobs
Product Price Range

Overdyed Shearling Coat Warm and luxurious over dyed leather, for a worn in feel, with sheering lining. Hits at mid thigh. Material: over dyed leather Price: UK$3,735.00

PRODUCT DEVELOPMENT

Marc Jacobs
Product Price Range

Rose Vine Guipure Dress Open back long dress with caplet shoulder detail, nude slip and circular open front with toggle closure at neck. Material: Ships with black slip. Price: UK$4,200.00

PRODUCT DEVELOPMENT

Marc Jacobs
Product Price Range

Stam The Stam in a shiny lambskin texture and hanging lock branding. Refined leather inserted chain. Rolled leather handles. Kiss closure. Flat front zip pocket. Material: 100% Lamb Leather. Cotton Lining. Made in Italy. Price: UK$3,735.00

BRAND EXTENSION

Marc Jacobs
Finance and Managing
Marc Jacobs International Company, L.P. is part of the stable of brands held by French Luxury firm LVMH LVMH owns 96% of MJI but only 33% of the trademarks, meaning that LVMH has power of the purse only, but Jacobs and Duffy main creative control.

BRAND EXTENSION

Marc Jacobs
Product Extension
WATCHES, FRAGRANCE, EYEWEAR COLLECTION

BRAND EXTENSION

Marc Jacobs
Marketing and Advertising

BRAND EXTENSION

Marc Jacobs
Store Extension
The group of shops are covering in U.S.A , New York, San Francisco and Los Angeles, BAL Harbor, Las Vegas, Guam, Chicago, Savannah, Boston and Provincetown, Massachusetts, Paris, London, Madrid, Copenhagen , Moscow, Beirut, Riyadh, Dubai and Kuwait, Japan and throughout Asia.

The End

Вам также может понравиться