TNS Gallup Media

TNS Gallup Media

TNS:
-

()

To 10

TNS

 TNS
Media Marketing Index
(MMI - 1995)

- 1996

NRS - 1995
life-style
- 1998

Kompas

Day after recall -

Diary Panel -

Set-Meter Panel - -

Peoplemeter Panel -

PPM (Arbitron, TNS)

Day after recall

(Face-to-Face)
CATI

Diary Panel

05:00-05:30
05:30-06:00
06:00-06:15
06:15-06:30
06:30-06:45
06:45-07:00
07:00-07:15
07:15-07:30
07:30-07:45
07:45-08:00
08:00-08:15
08:15-08:30
08:30-08:45
08:45-09:00
09:00-09:15
09:15-09:30

01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16

/ -

-6 / 36

-3 / / BBC

/ MTV /

06 07 08 09 10 11 12 13 14 15 16 17 18 19 20

(23) / DW

(52) / -

05

05.00-16.00

/ 34

01 02 03 04

/ 10 /

/ 29

, ()

Set-Meter Panel
,
-

10

Peoplemeter Panel

11

PPM Panel (Arbitron, TNS)

PPM (Arbitron, TNS)

12

13


TNS Gallup Media, 2004
40
1650 100+

25
200 :

--

14

4 (4+),


.
586 . ,

16

.
81 , 200

17

18

. , ,
75
, , 50
.
Towards Global Guidelines for Television Audience Measurement, EBU,
Geneva, 1999

70
,
.
BARB Television Audience Measurement Reference Manual, London, 1993

,
: 50
Nielsen Station Index Reference Supplement, USA, 1995

350
250
224
150
141
133
122
90

19

28

20

21

.
.

, ?

22

,

!!!

:
: 06:00 - 26:00
/

4,5%

3,7%

7 /
RAMBLER /
/

3,3%

12,9%

23,8%

/
7,4%

7,8%

- /

11,4%

14,1%

"
"
20,2%

, 4+ , 19.04 - 02.05. 2004

23

, 4+, 26.04.2004 - 02.05.2004

24

, 18+, 21.04.2004,

25

, 18+, 1.05.2004,

26

, 1.04 - 2.05.2004

27