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  • VALS

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    Hitesh Raj
    31 просмотров13 страниц
    VALS TYPES INNOVATORS High Resources High Innovation Self-Expression Primary Motivation Ideals Achievement THINKERS ACHIEVERS experiencers BELIEVERS STRIVERS MAKERS Low Resources Low Innovation SURVIVORS MY TYPES innovators are mainly based on the image. They mainly target on the public taste and the ideas. According to that they will design the product with new technology.

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    VALS TYPES INNOVATORS High Resources High Innovation Self-Expression Primary Motivation Ideals Achievement THINKERS ACHIEVERS experiencers BELIEVERS STRIVERS MAKERS Low Resources Low Innovation SURVIVORS MY TYPES innovators are mainly based on the image. They mainly target on the public taste and the ideas. According to that they will design the product with new technology.

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    31 просмотров13 страниц

    VALS

    Загружено:

    Hitesh Raj
    VALS TYPES INNOVATORS High Resources High Innovation Self-Expression Primary Motivation Ideals Achievement THINKERS ACHIEVERS experiencers BELIEVERS STRIVERS MAKERS Low Resources Low Innovation SURVIVORS MY TYPES innovators are mainly based on the image. They mainly target on the public taste and the ideas. According to that they will design the product with new technology.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPT, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 13

    Hitesh Heranraj Devaki Isitech Business School E mail: Heranraj@yahoo.

    com

    WHAT IS LIFESTYLE AND VALUES ?

    Lifestyle

    A set of attitudes, habits, of particular person.

    Values

    The beliefs and rules according to the socity.

    VALS TYPES
    INNOVATORS

    High Resources High Innovation


    Self-Expression

    Primary Motivation Ideals Achievement

    THINKERS

    ACHIEVERS

    EXPERIENCERS

    BELIEVERS

    STRIVERS

    MAKERS

    Low Resources Low Innovation SURVIVORS

    MY TYPES

    Innovators:

    innovators are mainly based on the image. They mainly target on the public taste and the ideas. According to that they will design the product with new technology. Ex: BMW, MICROSOFT

    Experiencers:
    Ex: Red Bull

    experiencers are very prompted with social activities. They mainly seek the product with new Varity and impressive like exercise, sports, outdoor activities etc. they are so enthusiastic and new tenders.

    POLAROID MOBILE INKLESS PRINTER

    DESCRIPTION

    A little bigger than a deck of cards and weighs about 226.7 g


    Outer casing made of aluminum and scratch proof . It has no buttons

    It has Only has 2 LED lights. One indicates your battery power status and the other your printing status.

    MORE ON ZINK PAPER

    Zink paper: -has adhesive backing -is water resistant

    -tear proof
    -has a semi-gloss finish

    THE PRINTS AND BATTERY

    When the print leaves the printer: -There is no need to wait for it to be developed. -It is fully dry so the ink does not run. -It is water proof.

    Battery life: -The printer operates from a rechargeable Lithium-ion battery. -The battery life will last for about 15 to 25 prints.

    LIMITATIONS

    You cannot change the size of the print. All prints are 2 inches by 3 inches. The cost per print could end up more expensive than your normal digital prints.

    APPLICATIONS OF VALS
    Innovation: New-Product Development Targeting: Positioning Communications: Channel Planning Geolocation Policy

    REFERENCES

    http://www.youtube.com/watch?v=2KExXCbOM3E& feature=related http://www.strategicbusinessinsights.com/vals/abou t.shtml http://www.strategicbusinessinsights.com/vals/ustyp es/experiencers.shtml http://www.strategicbusinessinsights.com/vals/geov als/

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