K.E.S.

Shroff College of commerce

Subject: MARKETING IN FINANCIAL SERVICE Topic: RELIGARE SECURITIES LIMITED Submitted To: VANITHA ESANIMANI

INTRODUCTION:People who wonder where Religare word came from, it's a Latin word meaning 'to bind together'. "To be the leading emerging markets financial services group driven by innovation, delivering superior value for all stakeholders globally Religare Securities Ltd. (RSL), a wholly owned subsidiary of Religare Enterprises Limited (REL), an emerging markets financial services group is a market leading securities firm in India. The company offers equity & currency broking services to more than 7,50,000 clients using both, offline and online platforms and also offers depository participant services. RSL is a member of the NSE, BSE and a depository participant with NSDL and CDSL. RSL employs more than 4800 employees and has a wide distribution reach that spans across more than 1500 locations in India.

Background: The primary focus of Religare Securities Ltd. is to cater to services in Capital Market Operations to Institutional Investors. The Company is a member of the National Stock Exchange (NSE) and OTCEI. The growing list of financial institutions with whom RSL is empanelled as approved Broker is a reflection of the high levels of services maintained by the Company. REL operates from seven domestic regional offices, 43 sub-regional offices, and has a presence in 498* cities and towns controlling 1,837* business locations all over India. RELIGARE is a pioneer in the concept of partnership to reach multiple locations in order to effectively service its large base of individual clients

Strategy: An Integrated Indian Financial Services Platform An Emerging Markets Capital Markets Platform A Global Asset Management Platform

Account Types: R-ACE (Basic) R-ACE Lite (Advanced) R-ACE Pro (Professional) .

Product: Equity Commodity Currency Gold Mutual Fund IPO Derivatives

Products offered to NRI:Equity Trading on NSE & BSE Investments in Mutual Funds Derivatives Trading on NSE Procurement of RBI Permission IPO Applications. PAN Procurement Advisory Service Portfolio Management Service

Preference for investment:Preference of Investment

7% 16% 75% 2%
Only shares Mutual funds Bonds Derivatives

Demat Account Market

12% Religare ICICI Direct 31%

Percentage of earnings invested in Share trading

26%
24% 7%

Kotak Securities IndiaBulls

Frequency of Trading
Daily- 9% Weekly- 27% Monthly-53% Yearly-11%

Upto 10%-71% Upto 25%-19% Upto 50%-7%