Академический Документы
Профессиональный Документы
Культура Документы
L/O/G/O
www.kirana.com
Contents
INDUSTRYOVERVIEW ABOUT US OPPORTUNITY BUSINESS MODEL
KEY PLAYERS
KEY PLAYERS PRODUCT KIRANA V/S KEY PLAYERS
THE PROCESS
REVENUE MODEL MARKET STRATEGY FINANCIAL PROJECTION
Industry Overview
Industry Overview
Industry Overview
What is Kirana.com
24x7 online grocery store
Large Variety of Products We deliver every product to maintain your home needs Helps in saving time and making customers life easy
WHY PUNE
Population : 3,115,431 Area: 270 sq mile Educational Institutions: 102 Per capita Income : 54,000 Largest number of wealthy house holds Highest PC penetration in house holds
Source: Times of India article
WHY PUNE
26% of House holds spends between 50,000 to one lakh on goods and services. Retail growth in Pune is the highest in the country The youth population contributes to the retail growth. Grocery Departmental stores plan to expand to 610 stores in the city
Source: Times of India article
THE OPPORTUNITY
Growing younger population
-60% of the population under age 30 - 13.9 m young influencers are present in top 35 cities
THE MAGIC
Ease of purchase Time saving Quality goods Value for money
Deal offers
Quantity discounts
Branded Products
24x7 online Support
Business Model
Amul Britannia Industries Dabur Haldiram's Marico Heritage Foods Hindustan Unilever Mother Dairy Parle Agro ITC Limited Time Quality Buying Process Convience Selling Process Value for Money Smart Deals Product Recommendation Wish list Mobile Apps Delivery Time Financial Large selection Technical Deal Transparency Human Resources Purchase Tapping User friendly portal SMS E-mail Youth Product Feedback Male/Female Customer Database Young Couples Purchase Habit 25-44 Tracking Follow-up for Dual Income HH Purchases Online Buyer Credit card holder Online Convenient Shopper
Competition
Competition
Process
CUST0MER
Register
Browse& Select
Payment
Feedback
SUPPLIER
Register
Product Enlisting
Manage Product
Feedback
REVENUE MODEL
Registration Manufactures or Distributors Annual Rent Manufactures or Distributors Annual Rent
Product Enlisting
Advertisement
MARKETING
NEWS PAPER
News Paper OOH Radio
OOH KIRANA
RADIO
20% 40%
40%
MARKETING STRATEGY
Transit Media Public Relation CSR Activity Corporate Activations Society Activations Print Radio OOH
Financial projections
Start up Expenses Cash flow Profit and Loss Account Balance sheet
Thank You!
L/O/G/O