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NewCo Overview
Jan 26, 2012
Agenda Background
Market overview
Company Snapshot
What do we do?
Heres where you get to put what you do, who you do it for and why that matters in one thin sentence. List your target customers (today & future) by big-name categories like and health care, IT or similar List actual partners and customers that youve had material conversations with List FTE and contractors separately; note founders vs. employees if appropriate Friends, family, anyone else?
Team
NewCo Business and Business Model
Target markets
Company metrics
Competition
Q? 2010
Austin, Texas
Bookings: $xyz million Revenue: $xyz million Expense: $xyz thousand
Graduated Cum Laude from XYZ University IT/Dev Background & Winner Start up contest First start-up was
Over 10 years of programming and web development experience. Built site & Architecture from the ground up
Leads marketing, SEO, and early sales Optimization specialist with background in statistics
Person #2
Role, interesting data
$$$$
And this end-state is a clearly virtuous position that we just might be able to help with.
We have solved this problem where others have tried and failedstay tuned for why were different! Heres an anecdote that makes this problem very real to someone unfamiliar with the market
mobile
Security Walk-in worms, e-mail attacks Risk Gap Rogue applications stealing IT resources
Traditional tools cant fully mitigate todays security challenge Perimeter firewalls are porous (e.g. allow port 80) and cant handle the core Comprehensive patching is impossible Not all end-points under IT control
Service Execution
Network Intelligence
Service Activation
Invoke
big data
cloud
mobile
GTM
We closed our first n customers quickly because they needed our solution so badly
They are referenceable, happy & providing feedback
After
$$
Cost
Service Mgmt
Service management Initial and on-going service fulfillment
$$
Providers operational costs cut by as much as 50% Plus great intangible benefits
Faster time to market: win the broadband land-grab! Happier customers: brand and reputation matter!
Presented to InvestCoVentures, Jan 16 2012
$$ $$ $ AV
$$
Host-based Solutions
$$ $ $$
$ $ $$ $ $ $$ $ $ $ $ $ $ $$ $ $ $ $$ $$
$$
Bandwidth Mgmt
$$ $ $$
Firewalls
$$ $ $$
Intrusion Prevention
$$
$$ $$
IDS
The $10B security industry is growing at a 25% CAGR Intrusion Prevention is a $200m market that is stealing budget from older, less-impactful security segments
14
10
2011
12
2015
Presented to InvestCoVentures, Jan 16 2012
Solution Thingy
The Past
13
Deployment Acceleration
Virtual Truck Qualifier Virtual Truck Installer
Subscriber Management
CorrectConnectTM Service Access Manager
14
15
Great customer growth despite seasonal traffic Decreasing concentration of traffic and customers from Channel #3
Direct Chan#1 starting to work
Chan#2
Chan#3 Chan#4 Chan#5 Chan#6
16
Customer Acquisition
SLIDE #8C
Organic SEM
Email Mktg
100%
With limited data, acquisition costs are trending lower due to better conversion rates post activation
4.14%
Direct / Organic
spend people, time
Activation
June 900
May 320
June 340
$7.35
May 177
$14.12
June 200
$12.50
$7.81 Cost per visit sign ups conversion rate 3.9% 4.0% 3.5% number of sign-ups 42.9 36 11.2 Cost per sign-up $223.21 activation conversion rate 49.0% 51.0% 43.3% total activations 21.0 18.4 4.8 Cost per Activation $515.51 customer converstion rate 24.5% 28.8% 21.0% total paying customers 5.2 5.3 1.0 Cost per paying Customer $2,500.00
3.9% 48.0%
6.4 $392.79
5.5% 48.0%
4.7 $535.01
6.3% 49.0%
6.2 $404.92
32.0%
43.0%
48.0%
17
18
19
Customers
Pipeline
Partners
Sales cycles seem to be 4 to 6 on average; deal size is $50k-$250k Training channel partners this quarter; 1-2 active sales cycles next Pipeline filled up through inside sales cold-calling and email response
20
Presented to InvestCoVentures, Jan 16 2012
Headcount 2
Total Revenue
21
Financing Details
SLIDE #13
Existing Investors
Founders seed funded the company for 3 months
Approximately $100k invested by founders & family
SLIDE #14
Thank you.