EVENT MANAGEMENT- A NEW OU IN SERVICES

BY PROF GEETA NAIDU HEAD OF DEPARTMENT DEPARTMENT OF TECHNOLOGY S.B.JAIN INSTITUTE OF TECHNOLOGY, MANAGEMENT &

Guess what is this

THEN, WE NEED TO UNDERSTAND THE DIFFERENT ASPECTS OF SERVICES

The Changing Environment for Services

Other Considerations in Marketing Services

The Nature of Services

core service supplementary services

intangibility inseparability:

Characteristics of Services

heterogeneity perish ability: fluctuating demand:

The Goods-Services Continuum

Canned Ready- AutoDraperies, RestRepairs: Air foods made mobiles Carpets aurant auto, house, travel clothes meals landscaping

Insurance, Consulting, Teaching

MOSTLY GOODS

MOSTLY SERVICES

Strategic Services Management

Managing Service Quality

Four Rs of Service Marketing

Future Service Profitability

IMPACTED BY:
1. 2. 3. 4. 5. FOCUSING ON THE RIGHT PRIORITIES INCREASING SERVICE QUALITY INVESTING IN PROBLEM SOLVING BEING FAIR TO CUSTOMERS INVESTING IN LEADERSHIP DEVELOPMENT

Alternate Careers

Event Management

Event Management is a multi-million-dollar industry, growing rapidly, with thousands of mega shows and events hosted regularly.

On the professional side, event management is a glamorous and exciting profession that demands a lot of hard work and dynamism.

INTRODUCTION TO EVENT MANAGEMENT

Event management is the application of the MANAGEMENT practice of PROJECT MANAGEMENT to the creation and development of festivals, Events and conference Event management is all about putting in order a professional and focused event, for a particular target audience It involves visualizing concepts, planning, budgeting, organizing and executing events

Careers in Event Management

Event management is fast catching up as a hot career option because of the element of glitz, glamour, richness and style associated with important social and corporate events due to the increasing trend in retail and marketing sector

Event managers organize events like

fashion & celebrity shows, film awards, celebrity promotions, road shows, musical concerts, company conferences, corporate seminars, workshops, exhibitions, wedding celebrations, birthday parties theme parties, product launching and many more.

An interesting area in Event Management is organizing parties and disco nights. The Event Manager is responsible for :designing the basic framework, marketing , hunting for sponsors, working on the logistics, locating the site/destination,

hiring performers ,
books the artistes, arranges for transport for different people, a nd on the D' Day co-ordinates, plans and finalizes every aspect of the event.

Some of the vital aspects of Event Management are :(i) Striving to be in constant touch with the client.

(ii) Collection of regular feedback on the services rendered. (iii) Planning pertaining to the service package. (iv) Budgeting (v) Logistic planning The key to success in such a profession is creativity and a very professional attitude. In order to fulfill these requirements, one needs to undergo a proper and effective training too.

Scope of Event Management Jobs for Fresher's in India:

Event Management jobs for freshers in India are widely available due to the booming economy . A career in event management involves both hard work and glamour. With the rise of premier events being hosted in India, the need for event managers is only going to rise.

The event manager is required to plan a complete event by working on an interpersonal level with people.
He needs to meet deadlines and make the end-product a great success.

Types of Event Management jobs for Fresher's in India:

There are three different ways that an event manager can work. One can work as an event manager in an event management company, or take up the job as a consultant with any such company.
A third way is to work independently.

Eligibility for Event Management jobs for Freshers in India

There are no special qualifications that are required for an event management jobs. The only pre-requisite is to have excellent interpersonal skills. There are some colleges which offers diplomas on event management. However most people entering this field come from diverse backgrounds which are not necessarily event management.

JOB OPPORTUNITIES
One can work as an event manager in companies like Wiz craft, television channels like Zee TV, coordinate fashion shows for companies like Lakme and organize award ceremonies for magazines like Film fare.

One can also work as a public relation executive in various media and advertisement houses and tourism sector.

One can work as an event manger and coordinator in companies like Ogilvy and Mather, Percept' D mark, CNBC TV, DNA Network and Encompass abroad.

Films

and serial production houses, hotel industry, tourism, the corporate sector, BPOs (Business Processing Outsourcing), newspaper houses and the fashion industry are some of the sectors where an event manager is required.

Remuneration
Event Management jobs for fresher's in India pay handsomely. Remuneration in this field fluctuates according to the type of the event that is managed. The sky is the limit for a successful event manager. While after a course in event management, a fresher can start his/her career with Rs.5001000 per day, the starting salary for professionals in corporate sector can be anywhere between Rs.30, 000 and Rs. 1,50,000 ( according to event). Once an event manger attains experience in the field, he/she can command over the charge depending on his/her client

Finally, the mindset essential to inculcate for success in this profession:Finally, the mindset essential to inculcate for success in this profession:(i) be prepared for teamwork. (ii) round the clock (iii) To be mentally and physically prepared to meet the demands of the situation at any odd hour of the day. (iv) To be primarily an extrovert and a natural expert in Public Relations. (v) Possess leadership abilities. Today, there a number of people, who have entered the field because they realize the potential of the market where demand and supply is concerned. In fact, the most profitable aspect of this field is the need for creativity. And that is how and where one earns.

Marketing tool
Event management is considered one of the strategic marketing and communication tools by companies of all sizes. From product launches to press conferences, companies create promotional events to help them communicate with clients and potential clients. They might target their audience by using the news media, hoping to generate media coverage which will reach thousands or millions of people.

They can also invite their audience to their events and reach them at the actual
event..