TELECOM SERVICE PROVIDERS

GROUP MEMBERS
FM-807

JIMCY VARGHESE DINEY MATHEW

FM-709

FM-790
FM-818 FM-819

MUMTHAZ KABHIR
LAKSHMI JUSTIN PHILIP MANJU MANOHARAN

FM-783

MARKET SHARE
TRAI

1.33% 7.09% 3.94% 0.72%

Bharti Airtel Vodafone Essar

32.29% 14.90% 15.57% 24.16%

BSNL IDEA Aircel Reliance Telecom MTNL Loop Mobile

MARKET LEADER

VODAFONE MARKET CHALLENGER

MARKET FOLLOWER

Introduction of 3G Airtel launched in 2008, idea followed in 2011 First friends pack- airtel, idea-idea gang

 Full roaming services(prepaid)airtel Advantages of 3G -present GPRS connection is a painful slow network. -using internet on travel

MARKET NICHE
Aims at being the best in service, quality innovation and choice Connect every international traveler with convenient and cost effective solutionundisputed market leader.

 Wide audience-leisure & business travelers and students studying abroad. Services-International SIM and Data solutions.

Call back to India at Re. 1* per minute Get your number before departure Receive free incoming calls when abroad Pay in Indian rupees 24x7 Customer Care

 Different media with a customized approach Voice mail application on facebook Youth into confidence

 On the basis of Geography: Divided Indian market into category Metros, A Circle, B Circle and C Circle.

METROS

aa

B Circles

A Circles C Circles

 Earlier Elite Class above age group of 25 years. Corporate people and business men. Again targeted youth by introducing YOUTOPIA plan. Targeted women and senior citizens by introducing post paid plans.

We position Airtel as an aspirational and lifestyle brand , in a way that trivalised the price in the mind of the customer.It was pitched not merely as a mobile service but as something that gave him a badge value.
-Henmant Schdev ,CMO, Airtel

Power to keep in touch year 1995-1998

 Touch Tomorrow Year 1999 - 2001

Live every moment- Year 2002 - 2003

Express Yourself Year 2003

Current LOGO of Airtel

Signature Tune
This tune used for Brand Recallability. It was the most popular tune among the people. People hear this tune and immediately associate with the Airtel brand. It was the most downloaded ringtone in India. Now they are looking forward to come up with another tune.

PRODUCT
3g services 4g services Airtel money Enterprise business solution Android based tablets

PRICE
Competition based pricing. Flexible pricing mechanism Controlled by TRAI.

PLACE
It has wide and extensive presence even in the remotest areas Airtel Customer Care Touch Points Distributors like E.g. Paan shops, grocery stores, chemists, outlet etc.

PROMOTION
Large scale print and video advertising. Big celebrities like SRK and Sachin are roped in to endorse the product because it . In 2002 Airtel got its Signature tune from A.R. Rehman, this signature tune is the most downloaded tune in India. Provides innovations such as Bollywood movie premiers, music services such as ring back tones & many more.