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Unit 1: Building Successful Partnerships in the e-Business Age The Executives Role
Unleashing Buying and Selling Power Changing Buying and Selling Processes
Reference Text World Class Contracting, By Gregory A. Garrett, CCH 2001, pg. 2
Technology
architecture Growth of Automated Sales Tools Use of Enterprise Resource Planning (ERP) Software Growth of e-procurement Software and Contract Management Enterprise Software
Cons
-More complexity - Higher cost of integration - Less reliability - Accelerated pace of change - Rapid Obsolescence
Regulation
Relaxed barriers to entry Increased pricing flexibility Pro-entrant incentives Mandatory wholesale of unbundled elements
Use of e-sales and e-procurement tools has caused a revolution in the roles & responsibilities of: Sales managers/account executives
Procurement managers/purchasing agents Contracts managers/contract administrators
Fewer people with broader responsibilities requiring more education, training, and business skills to propose, negotiate, and administer complex innovative deals and partnerships
e-procurement: Managed by Exception Personalized views; named shopping carts Transactions automatically approved based on rules Order is sent through a supplier clearinghouse Immediate; based on shipment notice Continuous; integrated in real time; drives optimization of process
Today - large trade exchanges, built cooperatively by industry participants are changing the nature of business More companies are creating shared virtual workspaces, with appropriate security and access measures.
Exostars Mission:
To become the standard e-business platform for everyone in the Aerospace & Defense industry
Founding Members
BAE Systems Boeing
Trading Partners
Large OEMs
EXOSTAR
Lockheed Martin
Government Buyers
Airlines Tier 1 3 Suppliers Service Providers
Raytheon Rolls-Royce
https
PM
Contracts
ACCTG
https
https
Design MFG Virtual Mtgs. ACCTG
PM
Partner B
Logos obtained from Boeing website
DOD
Boeing Project Management Document Management Product Data/Change Control Virtual Meetings Firewall Firewall Supplier C Firewall
Learning & Applying Best Practices & e-tools from Industry Leaders
Bill Gates New Rules Microsoft Bill Gates New Rules for e-Business
1. Insist that communication flow through e-mail
2.
3. 4. 5. 6. 7. 8. 9. 10. 11. 12.
Hormel Foods: Best Practices with Oracle Internet Procurement e-tool Case Study
Hormel Foods has recently completed the installation of Oracles Internet Procurement at all of its 50 locations. Employees at all of these sites are now able to create purchasing requisitions for non production items and have them automatically routed for approval, as well as track and access information on a real-time basis
Self-guiding on-line catalogs allow workers to search for goods and services from approved suppliers
Most of the savings associated with the implementation of Oracle Internet Procurement is as a result of Hormels procurement personnel no longer having to spend considerable amounts of time dealing with routine purchases
Reference Text, pg. 8
Lockheed Martin: Best Practices with SAP Business to Business (B2B) e-tool
Case Study
In June 1999, the Missiles and Fire Control Division of Lockheed Martin located in Dallas, TX selected the Business to Business (B2B) Procurement system developed by SAP to replace an out-dated paper-based indirect procurement process. Lockheed Martin leveraged the capabilities of the SAP business workflow component to implement consistent business rules to ensure users purchases were appropriate, priced within limits, and ordered from approved suppliers. As a result of SAPs focus and rapid implementation, ease-of-use, and flexibility Lockheed Martin was able to control the use of their indirect procurement expenses achieving dramatic cost reductions.
Reference Text, pg. 8
Select one of the four common actions that winning companies are taking to build Successful Partnerships
Conduct a 15 20 minute Brainstorming session, discussing and listing the advantages and disadvantages of the selected action and what actions you as executives should take to maximize success. Present your findings to the class (Be Brief 3 5 minutes)
Common Action:
Advantages Disadvantages Executive Actions
Ask
Align
Fulfill
Clarify Expectations
Control Expectations
Listen
Understand
Negotiate
Agree
Communicate
Compare Expectations to
reality Resolve Gaps
Communicate differences
Re-set expectations Set realistic expectations Document acceptance criteria
Partnership Ingredients
Loyal Customer:
Satisfied Customer:
Partnership Agreement(s)
Partnership Ingredients Complementary Strength Common Customer-base Customer Need/Desires = Business Partnership Chemistry
2.
On a scale of 1 (Low) to 10 (High), How well does your organization/company manage your customers expectations? Give examples.
3.
On a scale of 1 (Low) to 10 (high), How well does your organization ensure requirements and acceptance criteria are aligned, agreed to, and documented before the contract is signed?
Buyer
Contract
Seller
Contract
Subcontractor(s)
Contracts
Definition An agreement between two or more (competent) parties or persons that creates an obligation to do or not do a particular thing A contract has two aspects:
Contracts Are
Phase 1: Preaward
2. Solicitation Planning 3. Solicitation
Buyer
Seller
1. Presales Activity
Phase 2: Award
Buyer 4. Source Selection
Phase 3: Postaward
5. Contract Administration 6. Contract Closeout or Termination
Contract
Award
Seller
Contract
Award
5. Contract Administration
* (Similar CM Process) Both follow a similar Contract Management process. * (Similar CM People Skills) Both require well-trained and educated people with broad skills sets (competencies including: Negotiation skills, financial skills, legal skills, interpersonal skills, communication skills, organizational skills, leadership skills, and others. * (Similar Performance Requirements) Both need to focus on delivering and/or providing quality products, services, and/or solutions for their customers faster, better, and cheaper.
An immense increase in knowledge workers and a decrease in manual workers. Contract Management professionals are knowledge workers. Individual effectiveness and collective growth required:
Three quarters at least 15 years experience; more than half over 20 years.
Education: high school (1%); some college (10%); undergraduate degree (33%); masters degree (46%); postgraduate degree (9%).
Performance evaluation systems should be pervasive across an employees career path (i.e., recruitment, hiring, placement, training, evaluation, promotion, rewards, and compensation).
2.
3.
Why is Contract Management Important to Executives? Contract management teams are often formed of a diverse
temporary group of talented individuals
There is often a negative bias against contract management Personnel are unfamiliar and untrained
Prior experience with contract management has been unsuccessful Technical personnel typically look down on contract management and the people that attempt to manage contracts It is not uncommon for the very best contract management techniques to be disliked by the team It is sometimes viewed as non-producing overhead
What is There About Contract Management That Makes it So Difficult? (continued) Contract management appears overbearing to the uninitiated
Falsely appears to stifle creativity Falsely appears to slow things down Falsely appears to be bureaucratic It is not uncommon for management to only give contract management lip service (Dont walk the talk) Lack of understanding = Lack of support
Henry Fayols: Planning, Organizing, Staffing, Directing, Controlling falls short in todays environment
Many models confuse and intermix sequential activities and on-going processes Communication Without a well-defined contract management process in
place:
It makes it difficult to convey to the team how the contract will be managed It makes it difficult to communicate with others about the health and progress of the contract Execution A well-defined contract management process is mandatory
because:
Continued growth of contracts as a result of increased outsourcing It is impossible to install a culture if it cant be described It is difficult to install a culture even if it can be described
Business Conduct Issues What Executives Should Know & Do at the Outset
Create a clear vision, mission, and goals. Establish lines of authority whos in charge of what? Create lines of communication How to get work done! Facilitate communication methods and structure Make sharing info easy! Set expectations of each other Clarify roles and responsibilities to to ensure teamwork! Develop escalation processes When problems arise who do you contact! Ensure employee feedback/performance evaluation process is regularly conducted Create a shared reward and recognition process Create and follow a Code of Conduct
Information is withheld
A climate of suspicion and distrust exists Counterproductive subgroups and cliques form Fear-of-Failure causes individuals to avoid making decisions Complaining is prevalent Separateness and distrust prevail
No work is considered beyond an individuals job description (If it needs to be done, someone is doing it)
Complaining is almost non-existent
The coffee pot is never left empty for other team members
Separateness and distrust prevail
Listen to your team members speak of their teammates and notice the vocabulary and mood.
Encourage respect and business like interaction among the team members
Users
Customers Supporting organizations
Executive Role in Establishing A Common Contract Management (CM) Vocabulary and Process
Understand and use the correct CM terminology yourself.
Produce electronic copies and see to it that all Team members have the glossary of CM terms as a resource.
Insist that all team members faithfully use the approved CM process and terminology
Ensure that you receive status on all contracts and related projects.
Do not allow activity reports to substitute for status reports. Do not substitute paper optimism for intelligent, perceptive judgment. Verify that the reported status is consistent with contract results. Focus on corrective actions in status meetings. Ask how you can help in the corrective action process. Be sure that you are not a bottle-neck to required resources.
Ensure your managers have the correct corporate and contract management vision. Know your managers and their leadership styles. Provide training or counseling to correct deficiencies.
Place a check in each box, which you consider yourself and/or your organization/company executives do well.
Count up the number of checked previous charts in this unit. Executive Assessment Excellent: Good: Average: Below Average: Poor: 45 to 50 39 to 44 34 to 39 28 to 33 27 or below boxes you have on the
2. Solicitation Planning
3. Solicitation
Seller
1. Presales Activity
Phase 2: Award
Buyer 4. Source Selection
Phase 3: Postaward
5. Contract Administration 6. Contract Closeout or Termination
Contract
Award
Seller
Contract
Award
5. Contract Administration
1. Procurement planning
2. Solicitation planning
3. Solicitation
Procurement Planning
Is the process of identifying which buyer needs can be best met by procuring products or services outside the organization Involves the buyers consideration of Whether to procure (make-or-buy decision) How to procure (contracting method) What to procure (products and services needed)
Input
Output
Scope statement
Product description Procurement resources Market conditions Other planning output Constraints Assumptions
Make-or-buy analysis Expert judgment Contract type selection Opportunity and Risk Management Process Contract terms and conditions
Reference Text
Solicitation Planning
Involves preparing the documents needed to support the solicitation
Input Tools & Techniques Standard forms Expert judgment Output Procurement documents Evaluation criteria Statement of work updates
Procurement
management plan Statement of work Other procurement planning output
Solicitation
Involves obtaining information (bids and proposals) from
perspective sellers on how project needs can be met
Types of solicitations
Request for proposals (RFP) Request for tenders (RFT)
Solicitation (continued)
Input
Procurement
documents Qualified seller lists
1. Presales activity
Presales Activity
Is the process of early involvement with potential buyers, understanding and influencing their needs, plans, and expectations
Input Tools & Techniques Proactive sales management Market research Competitive analysis Output Potential and existing customer lists Customer-focused sales plan Competitive analysis report
Customer
Identification Determination of customer needs Evaluation of competitors
Solicitation
Buyer-specific information Competitive analysis report Sellers strategic objectives and plans
Input
Tools & Techniques Compliance matrix Standard terms and conditions Past proposals Lessons-learned database Executive summary
Solicitation
Analysis of solicitation Competitive analysis report Past proposals
Observed
Extent of Application
Inconsistent
Widespread
Observed
Extent of Application Widespread Inconsistent Widespread Widespread Inconsistent Inconsistent Limited Limited Widespread Inconsistent
2. Solicitation Planning
3. Solicitation
Seller
1. Presales Activity
Phase 2: Award
Buyer 4. Source Selection
Phase 3: Postaward
5. Contract Administration 6. Contract Closeout or Termination
Contract
Award
Seller
Contract
Award
5. Contract Administration
Buyers Step Source selection is the process of applying evaluation criteria to bids or proposals to select a supplier Price may or may not be the primary determinant
Other criteria may be used: technical, past performance, quality, schedule, reputation, management, and so on
A weighting system may be used to select a source or to rank all proposals to establish a negotiation sequence
This process may be simple to very complex May involve one person or a large team May use a screening system, establishing minimum requirements of performance
Input
Tools & Techniques Contract negotiation Weighting system Screening system Independent estimates
Output Contract
Proposals
Evaluation criteria Evaluation standards Organizational policies
Sellers step
The process of having your bid or proposal evaluated by the buyers, anticipating and responding to questions the buyer may have, negotiating, and forming a contract between the parties
Contract Management Process: Award Phase Contract Negotiation and Formation (continued)
Input
Output
Solicitation
Bid or proposal Buyers source selection process Sellers past performance Previous contracts Competitive analysis report
Contract negotiation process Highly skilled negotiators Market and industry practices Legal review
Have the ability to perceive and comprehend factors shaping and characterizing the negotiation
Exhibit behavioral and analytical skills to diagnose problems and adapt winning strategies Understand their own personalities and personal ethics and values
Know their products and services, desired terms and conditions, and pricing strategy
Negotiation Approaches
Intuitive approach
Nonstructured
Informal not written Inconsistent results Process approach Structured, planned
Documented actions
More consistent results
Acquire necessary supplies and services of the desired quality, on time, and at the lowest reasonable price
Establish and administer a pricing arrangement that results in payment of a fair and reasonable price
Profitability (long-term vs. short-term) Market share Satisfy needs of the customer
Contract Award
Technology (R&D)
Type of contract
Price
Services
Miscellaneous Products
Ts and Cs
And so on
Delivery terms
Financing
Obligations
Warranties
Spares Taxes
Exchange rate
Guarantees
Tactics
Attacks (hot buttons)
Personal insults Emotional reactions Professional insults
Countertactics
Disclose the attack Strike back Give in Break off Explore alternatives
Tricks
False data No authority to negotiate
Escalate
Tactics
Arbitrary deadlines
Countertactics
Agree with deadline Counter the offer with compromise schedule Refuse to change schedule
Limited availability
Coordinate schedules in advance Counter with your limited availability Be flexible Escalate
Tactics
Third-party scapegoat
Real approval required Pretend such approval is required
Countertactics
Escalate to third party Compromise
Giveaways
Tactics
Good guy bad guy
Countertactics
Counter with bad guy good guy Escalate
Tactics
Delays
Submission of data Start of negotiation Return from breaks
Countertactics
Start on time Claim limited availability Leave or create greater delays
Diversions
Questions Telephone calls Faxes Personal breaks
Take a break
Tactics
Stonewall
Take it or leave it! I shall not move!
Countertactics
Give in Say Yes, and...
Walk away
Escalate End-of-quarter or end-of-year negotiation pressure Settle in next quarter or next year
Observed
Use a combination of positive and negative incentives Include incentives for early payments
Inconsistent
Contract Award Phase Best Practices (Contract Negotiation & Formation) (Buyer & Seller)
Best Practices Select and train skilled negotiators to lead the contract negotiation process Select your negotiation strategy, tactics, and countertactics Use an agenda during contract negotiations Do not be too predictable in your tactics
Adapted from Reference Text, pg. 155
Observed
Extent of Application Inconsistent Inconsistent Widespread Inconsistent Widespread Widespread Widespread Inconsistent Widespread Widespread Inconsistent
Develop an approved negotiation plan Conduct mock negotiations Document your agreements throughout the process Understand everything affects price Tailor Ts & Cs to the deal Know what is negotiable and what is not Know when to walk away
2.
3.
Are you aware of any executives within your organization who make commitments before the contract is negotiated?
5.
Have you ever walked away from a multi-million dollar deal because the risks outweighed the benefits?
2. Solicitation Planning
3. Solicitation
Seller
1. Presales Activity
Phase 2: Award
Buyer 4. Source Selection
Phase 3: Postaward
5. Contract Administration 6. Contract Closeout or Termination
Contract
Award
Seller
Contract
Award
5. Contract Administration
Contract Administration
The principal objective of contract administration for both the buyer and the seller is to ensure fulfillment of contractual obligations by all parties to the contract.
Input
Output
Contract
Work results Change requests Invoices and payments Other tasks Contract Administration policies
Contract analysis and planning Preperformance conference Performance measuring and reporting. Payment system Change control system Dispute management system
Contract Analysis
1.1.1 Specifications
1.2.1 Paym ent procedures 1.2.2 Change m anagem ent 1.2.3 Disputes
Setting Goals
Discuss requirements with affected managers
Determine
Who What
When
Where How Seek agreement and/or commitment
Preperformance Conference
Meeting between buyer and seller
Progress Reports
May be oral or written
Report Considerations
Subject Matter Contents Raw data Analyses
Conclusions
Combination of above Frequency and timing Format Address(es)
Management of changes
Proof of claims Evidence in case of arbitration or litigation
Contract
Performance
Schedule Cost
Customer Satisfaction
Cost recovery Schedule adjustment Profit
Change Authorization
Ensure that only authorized representatives make, accept, or negotiate contract changes
Add the appointed representatives to the contract Change orders in writing, when possible Confirm oral changes in writing
Notification of Changes
Notify other party of actions or inactions that are changes, such as constructive change
Notify promptly, in writing
Resolution of Disputes
Negotiation, compromise
Arbitration
Submission of dispute to disinterested person or persons for final decision
Litigation
Buyers and sellers steps Contract closeout involves both product verification and administrative closeout
Input Tools & Techniques Compliance verification Contract documentation Contract closeout checklist Termination Output Product or service completion Acceptance and final payment Contract closeout or termination documents Documented lessons learned
Completion of work
Contract documentation or Termination notice
N/A
No
Types of Terminations
Inconsistent
Widespread
Widespread Inconsistent
Widespread
Inconsistent Widespread Inconsistent
6. How important is it to document and share lessons learned and best practices?
Contributory and knowledgeable team members throughout the contract management process. Innovative thinkers for strategic decision making, business alternatives, and partnering. Useful knowledge of multiple markets and the use of market research. Strong internal and external communication and facilitation skills. Proven skill in using computer-based programs and e-business media. Staying connected through an organizations digital nervous system. Customer-service attitude and results.