CHAPTER 1 INTRODUCTION TO EVENT MANAGEMENT

What is event management?

Event management is the process by which an event is planned, prepared, and produced or execute. It also involve management where it includes assessment, definition, acquisition, allocation, direction, control, and analysis of time, finances, people, products, services, and other resources in order to achieve objectives.

What is event management?

An event managers job is to oversee and arrange every aspect of an event, including researching, planning, organizing, implementing, controlling, and evaluating an events design, activities, and production Or, in simpler, the responsibility of event manager is to meet the budget cost, met the developed schedule, always functioned in any situation and produce a quality targets.

FIVE QUESTIONS

There are 5 important questions to be asked to every event in the industry:

1.

Why do we need to or want to hold an event?

What is the reason you want to do the event? Is it because you want to gain profit or you want to give something to the community?

2.

What is the precise nature of the event?

What is the type of event that you want to organized? Is it reunion? A family events? A product launching? Is it an education event?

FIVE QUESTIONS
3.

When it will be held?

What is the date for the event? What time the event will start? Do people want to come to your event on that day?

4.

Where it will be held?

Where is the venue for the event to be held? Is it accessible for others to come?

5.

How can it be achieved?

Does the event have enough sources to execute the event? Is there any funder or sponsorship?

Characteristic of Event

Often a once in a lifetime experiences for the participants. Generally expensive to stage. Usually take place over a short time span. Require long and careful planning Generally take place once only. (many are held annually, usually at the same time every year) Carry high level of risks (financial risk, safety risk etc) A lot of stake for those who involved, including the event management team.

SIZE OF EVENTS

Mega Events:
Events

that have a specific generally targeted at international market and attendees must be over 500. Getting a worldwide coverage from media, increase tourism and economic impact. E.g.: the Olympic Games, Commonwealth Games, World Cup Soccer etc.

Hallmark Events:
Designed

to increase the appeal of a specific tourism destination or region. E.g.: Independence Day

Major Events
This

event attracts similar significant local interest and large number of participants and generating significant tourism revenue. E.g.: Borneo Rainforest Festival, Citrawarna

Minor Events:
Annual

events where most event managers gain their experience.

CHAPTER 1 TOURISM AFFILIATION

TOURISM AFFILIATION

As tourism businesses and organizations become increasingly international, meetings and conventions become even more important. Despite the growth of alternative forms of communication in the tourism industry, such as e-mail, videoconferencing, and the Web, "faces & places" interaction is still a necessity.

TOURISM AFFILIATION
For tourism dependent countries, periodic meetings and conferences are increasingly the only way to play hosts to international tourism: Example: to showcase their country, to develop knowledge intensive professionals to promote cooperation and collaboration build international linkages with tourist generating countries. Countries hold tourism conferences and conventions that offer the continuing education, training, and opportunities to exchange ideas that are vital to developing a vibrant tourism industry.

TOURISM AFFILIATION

WHAT MAKES MALAYSIA AN IDEAL DESTINATION FOR BUSINESS TOURISM?

WHAT MAKES MALAYSIA AN IDEAL DESTINATION FOR BUSINESS TOURISM?

Malaysia is blessed with diverse physical, cultural and social attractions. It is this colorful diversity which offers many flexible and value-for-money options that appeal to business events organizers. Excellent modern infrastructure, exotic food choices and numerous cultural attractions have gained Malaysia prominence in Southeast Asia as a premier business tourism destination. Others?

Why MALAYSIA?

Excellent modern infrastructure, Exotic food choices Numerous cultural attractions have gained Malaysia prominence in Southeast Asia as a premier business tourism destination. Others?

MICE Venues in MALAYSIA

Putrajaya International Conventions Centre (PICC) Kuala Lumpur Convention Centre (KLCC) Dewan Wawasan Convention & Exhibition Centre (DWC PGRM) Genting International Convention Center (GICC) Others?

Local Associations of Event Industry

To further strengthen Malaysia's business events brand and to position the country as one of the world's leading international meetings, incentives, conventions and exhibitions (MICE) destination, the Malaysia Convention and Exhibition Bureau (MyCEB) was established by the Ministry of Tourism Malaysia in 2009. A non-profit organisation, MyCEB serves as a onestop centre to assist meeting and event planners to bid for and to stage regional and international business events in Malaysia and to act as a conduit for national product development. MyCEB also works closely with Tourism Malaysia offices worldwide to extend its services globally.

UPDATING INDUSTRY KNOWLEDGE

Event planners must be up to date with all events. It can be done by: Reading newspapers Attending industry seminars Upgrading and extending qualifications Joining relevant associations Participating in industry association activities Networking with colleagues Reading industry journals Subscribing to industry magazine Web research Others?

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