Team Members:

Nayomi Mehta Nirjara Vyas Puneet Tandon Rohit Singh Siddharth Dikhale Sumitabh Swarnakar Vani Bandhu

Nestle introduced the maggi brand in India in 1982. With its launch of Maggi 2 minute noodles, NIL created an entirely new food category in the Indian packaged food market.The brand is very popular in many countires.Maggi is a brand of instant soups and noodles. It recently introduced a new varities of its noodles to carter to the health conscious customers like less salt and no trans fats.Over the years, in Inida maggi noodles became a popular snack food product. NIL offered a variety of culinary products such as instant noodles,soups,sauces and ketchups,cooing aids etc under the maggi brand

TARGET MARKETS

MARKET DEMOGRAPHICS

Children and Tweenagers Studying Age Young Adults MIDDLE-AGED ADULTS

Region: urban, semi-urban, rural (recent) Occupation: Housewives, working professionals, selfemployed Sex : Unisex Family life cycle: Young, single, married with children

Behavioural:

Occasions: Regular, Everyday user-urban, rural-depends on the temporal aspects of the consumers life(varied usage in terms of time of time of day, week, month, year) User status: first time user-rural, potential users-semi-urban, heavy users-urban Usage rate: Heavy user-urban, light-rural, medium-semi-urban Loyalty status: hard core and shifting loyals Buyer-Readiness Stage: rural-some are aware, semi-urban:some intend to buy(aware, informed),urban: informed(some desire,some intend to buy) Attitude toward product: Enthusiastic, positive

Psychographics: Lifestyle: Hard pressed for time

EXISTING MARKETS

NEW PRODUCTS MARKET PRODUCT PENETRATION DEVELOPMENT (Upgrade existing variants of (Introduce new variants of
MAGGI) MAGGI)

EXISTING PRODUCTS

NEW MARKETS

MARKET DEVELOPMENT (Finding new markets for

existing variants of MAGGI)

DIVERSIFICATION
(Launch totally new variants of
MAGGI in totally new markets)

STARS
HIGH

MARKET GROWTH RATE

LOW

(MAGGI Chicken, Dal Atta Noodles) CASH COW DOGS (MAGGI masala flavour) (MAGGI tomato, Curry flavours)
HIGH LOW

(MAGGI VEG Atta Noodles)

QUESTION MARKS

RELATIVE MARKET SHARE

 POLITICAL ECONOMICAL SOCIAL TECHNOLOGICAL

TOP RAMEN
'Don't be a noodle, be a Smoodle,' was the ad that brought the Top Ramen brand into limelight when it was launched in 1991. Market share FY 2005-2006: 14% Variety: a) Packet Noodles: Macho Masala, Funky Chicken, Oye Tomato, Curry Smoodles. b) Cup Noodles: Spicy Vegetable, Tangy Chicken

ITC SUNFEAST PASTA

ITC launched India's first instant pasta snack, Sunfeast Pasta Treat in 2005. Made from high protein Durum wheat, Sunfeast Pasta Treat is not fried and does not contain maida, making it a nutritious snack. This ready to cook pasta comes with a sauce maker inside the pack. Market share FY 2005-2006: The ready-to-eat Sunfeast Pasta Treat has clocked 6% of the branded noodles volume in just one year. Variety: It is currently available in four exciting flavours: Masala, Tomato and

MAGGI Quantity 50g Price Rs.5

TOP RAMEN Quantity 50g Price Rs.4

100g
200g 400g

Rs. 10
Rs. 2o Rs. 40

170g
270g 480g

Rs. 18
Rs.35 Rs. 50

Wai Wai 6% Top Ramen 10%

Nissin 2%

Private Label 1%

Maggi 81%