A PROJECT REPORT ON

CONSUMER BEHAVIOUR TOWARDS VIDEOCON PRODUCTS

PRESENTED BY:RUCHI SAGARE SUPRIYA PATIL PAWAR TANAJI SHEIKH MD RIZWAN

INTRODUCTION
Every business organization that comes into contact with the customer develops a perception in the mind of the customer. Today, in this competitive world every organization needs to know the perception in the mind of the customers.

PURPOSE OF THE PROJECT

The principle cause behind this project is to know that to what is the consumer behavior towards Videocons consumer electronics, what level customers are enjoying and aware of Videocon Electronics product offered by the company and what further improvement can be done in future in this area so as to get brand awareness.

OBJECTIVE OF STUDY
To study the awareness among the consumer with respect to Videocon electronic products. To study the Quality of Videocon product .

To find out the frequency of purchasing and reasons for Preferring Videocons goods by the consumers
To determine various factors which satisfy the consumers electronics. To know the reputation of Videocon electronic product in the market.

HISTORY OF THE VIDEOCON

Shri Nandlal Madhavlal Dhoot , the founder of the Videocon group. completed his education in Ahmednagar , Pune Maharashtra, India.

Through a technical tie-up with Toshiba Corporation of Japan, he launched India's first world -class Colour Television of Videocon.

 Today, Videocon is a household name across the nation - India's No.1 brand of Consumer Electronics and Home Appliances, trusted by over 50 million people to improve their quality of life

ACHIEVMENTS OF COMPANY
1950s : Radios -imported & Sold Late 1960s B&W TV Transmission started 1970s: Manufacturing of B/W TV started 1982: Colour TV Transmission, Manufacturing of CTV started 1987: Washing machine 1992: Economic Liberalization Process initiated 1991: REFRIGIRATORS, COOLERS 1990: HOME ENTERTAINMENT SYSTEMS ELECTRIC MOTORS, A/C

1995: Cable TV Started. 1996: KITCHEN APPLIANCES &CRUDE OIL 2005: DTH Services Started 2007: Entry of Organised Retail 2009: TELECOM VENTURE

PRODUCT RANGE ELECTRONIC PRODUCT OF VIDEOCON

Color television, cameras Washing Machines ,Coolers Air Conditioner, Vacuum cleaner Refrigerators Microwave Ovens Home theaters

 DVD Players Converters, clock and watches MOBILE PHONE

RESEARCH METHODOLOGY
Sample size: 50 DATA COLLECTION METHOD
PRIMARY DATA SECONDARY DATA

PRIMARY DATA
Primary data is the data which is collected by the researcher directly from his own observation and experience. Primary data is also known as 1st hand information.

QUESTIONNAIRE METHOD
Questionnaires are data collecting instrument used to ask respondents question to secure the desired information . Questionnaire may be administered by mail, over the telephone, or in persona. This method is particularly use to reach out a large number of respondents in a short time..

SECONDARY DATA
This process involves collecting data from either the originator or distributer of primary research.In other words , accessing information already gathred. Secondary data are divided in two category. INTERNAL-- Data from within the organistion. EXTERNAL-- Data from outside the orgsnisation.

DATA ANALYSIS
How did you come to know about the product of Videocon ? (a) Print media (b) Electronic media (c ) Outlets (d) Others
40% r 35% e s 30% n p o 25% o .20% n d 15% o e f10% n 5% t 0% s

2.

sources of information 36%

26% 18% 20%

print media

electronic media

outlets

others

sources of information

INFERENCE: Out of 50 respondents 26% respondents come to know from print media,36%electronic media,18%outlets and 20% from other sources.

 3. Which videocons product do you have? (a) Television (b) Refrigerator (c ) Washing machine (d) Music system (D) Phone (e) Other
r e s p o n d e n t s
35% 30% 25% 20% 15% 10% 32% 24% 22%

8% 4%

10%

5%
0%

INFERENCE:Out of 50 respondents 32% respondents havet.v,24%have refrigerator,22%washing machine,8% have music player,4% phone.10% others.

products

 4.Are you satisfied with the price of the product? (a) Satisfied (b) less then satisfied (c ) More than satisfied (d) Highly satisfied (e ) Cant say

21%

31%

satiesfied less then satiesfied 12% more then satiesfied 18%

12% 18%

12%

highly satiesfied can"t say

5.

Are you aware about the range of the product of Videocon? (a) Yes (b) No (c ) Cant say

8%

48% 44%

Yes No Can"t say

48% respondents are aware about the range of the product,44%dont know and rest cant say..

6. Is company providing you better schemes for the products as compare to other competitors? (a) Yes (b) No (c ) Cant say
percentage of respondents

26% 42% YES No Can"t say 32%

 7.

Are you getting regular updates from the company ? (a) Yes (b) No (c ) Cant say

percentage of response
32% 46% Yes No Can"t say 22%

 8. Are you satisfied with after sales services provided by the company?

(a) Average
(c ) Unsatisfied
Out of 50 respondents
r e % s p o o f n s e
40% 35% 30% 25% 20% 15% 10% 5% 0% 34% 30% 22%

(b) Satisfied
(d) Cant say

14% Out of 50 respondents

Average

Satiesfied

Unsatiesfied

Can"t say

Response

 9.

Are you satisfied with all features of Videocon ? (a) Yes (b) No (c)

Cant say

Percentage of respondents
30% YES 58% 14% NO CAN"t SAY

Out of 50 respondents 58%respondents are satiesfied ,14% not satiesfied and 30%dint give reply.

 11.

What is your opinion about the videocon ?sss (a) Excllent (b) Very good (c ) Good (d) Satisfactory (e) Below average
out of 50 respondents
R e s p o p n d e n t s
35%

30%
25% 20% 15% 10% 5% 0% 16% 20% 32%

24%
8% out of 50 respondents

Out of 50 respondents 16%said excellent ,20% said very good,32%said good,24%satisfactory and 8 % below average.

Response

LIMITATIONS
Unwillingness of the respondents sometime to talk or give any sort of information. No advertisement seen mostly in the Newspapers or in the form of Hoarding, Banners etc. Some of the respondents were not at all sincere in their approach. Many a times the respondents gave unnecessary points while ignoring the important and relevant ones.

CONCLUSION
Most of the customers are satisfied with the Videocon electronic product. Most of the dealers hold less varieties of VIDEOCON. Most of the customer are satisfied with the price of the product. Most of the customers are satisfied with sales and services, from product, and schemes. Most of the customer gives positive reply towards Videocon in questionnaire.

THANK YOU