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Sales
A Case Study
Summary
Since 1903 Chevrolet and Ford were dominating US automobile market. But on 2002 a new giant emerged there.
Summary
Toyota-one of the most popular automobile manufacturer of the world was established on 1937. During 1990s, rather than USA they targeted some others part of the world as their most prospective market. But they had to abandon their plan and had to emphasize on US market under different circumstances. Ultimately they succeed tremendously in US auto market in the following decade.
Summary
Question is how?
Problem Definition
The Threats and Opportunities of Toyota. The Strengths and Weaknesses of Toyota.
The business level strategy Toyota in US market. Effectiveness of Toyotas Corporate Level Strategy over the next ten years.
Theoretical Framework
Missions SWOT Analysis
SWOT analysis helps to formulate strategies to: Exploit opportunities and strengths. Neutralize threats. Avoid weakness.
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