SMA EXPO INTERNATIONAL LTD.

INTRODUCTION

Our business is about exporting Pakistani rice in international market. Project is proposed to be setup in Gujrat. Polishing white rice basmati rice

Brand name

OMI

Products

Polished Rice Broken Rice Bran

INTRODUCTION

( co nt.)

Initial Cost Rs. 453.12 millions NPV Rs. 12.25 millions @ 23.90% IRR 25.14% & Pay Back period. 3.26 Our performance philosophy is to keep the customers interest paramount in all circumstances and to build on a relationship rather than any specific transaction.

Startup Plan
Initial investment
Description
Land Building Machinery and equipment Furniture and fixture Office vehicle Office equipment

Amount
20,00,000 73,76,250 31,83,300 2,10,000 14,83,080 3,79,000

Pre-operating cost
Trade Mark

20,00,000
63,000

Total capital cost

1,66,94,630

Working capital

2,86,17,566

TOTAL INVESTMENT

4,53,12,196

VISION, Mission

VISION:

The vision of company is

to become a global rice

to take lead in providing the finest and high quality of Pakistan rice
to its customers worldwide

Mission

The customer vision is our mission

BUSINESS MODEL

MANAGEMENT DESCRIPTION
Company Ownership

Partnership with equal Contribution

Intellectual Property Rights:

Trade Mark

ORGANIZATIONAL STRUCTURE
CEO
Finance Manager Marketing manager Operational Manager Human Resource Manager

Promotion / Advertising Competitive Plannings

Order Handling

Planning

Purchasing

Reruiting

Production

Staffing

Quality Control

MARKETING PLAN
Marketing Objectives:
Marketing objectives are:

Sales volume

Control maximum market share

Brand awareness Product quality improved & Maintained Distribution channels

MARKETING PLAN
Market Research:

direct mail survey

a telephone survey

questionnaire

Market Needs
Market needs:

business location target customer group

competition
product being sold budget advertising and promotion.

Market Needs:

Environmental Analysis
PEST ANALYSIS:

political Economical Social technological

SWOT ANALYSIS:

Strength Weaknesses

Opportunities
threats

competition
1 Major competitors:
Our major competitors in the field of exporting rice are as under:

Lal Qilla rice Double Diamond Rice Resham brand Tilda rice Pari Rice Adora Dawat Kohinoor Rice

Competition
2 competitive Analysis: 3 Competition edge:

Pakistan brand rice.

We are providing 1kg, 2kg, 3kg, 5kg packing rice to our customer.1 kg rice price is 2.50, 2 kg rice price is 4.30, 3kg rice price is 6.15, and 5 kg rice price is 10.

competition
Major competitors:
Our major competitors in the field of exporting rice are as under:

Lal Qilla rice Double Diamond Rice Resham brand

Pari Rice
Kohinoor Rice

competition
Major competitors:
Our major competitors in the field of exporting rice are as under:

Lal Qilla rice Double Diamond Rice Resham brand Tilda rice Pari Rice Adora Dawat Kohinoor Rice