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Case challenge - Varchasa



The case study focuses on the challenges faced by automobile industry particularly MARUTI in terms of global warming and environment sustainability. The main aspect of the case shows the various ways in which this company is allocating its resources efficiently. Also the main focus has been , how MARUTI enters into manufacturing its products without destroying the needs of the future generation.

Prospective of case study

In our prospective ,this case study reviews the adverse impacts of environmental degradation and inefficient utilization of human resources on the sustainability of corporate have prompted managements across the globe to look beyond profit.

As a result, the environmental and social dimensions of sustainability have come into sharp focus, making them an integral part of business strategy.

Objective of Sustainability Manufacturing

Improving resource efficiency and waste management.
Examining the product life cycle involved in manufacturing. Trying to ensure economic growth minimizing environmental pollution. Providing awareness and training to employees.

Maruti Udyog limited towards sustainability

Maruti Suzuki is one of the leading brand in automobile industry.
It has been focusing on strengthening its operations, products and services from the viewpoint of economic, environmental and social sustainability .

The focus lies in collaborating with the value chain for creating a positive environmental and social impact .

There are various steps which are taken by MARUTI, which leads to saving of resources.
It has reduced its electricity consumption per vehicle by 20 per cent in the last nine year .

Water consumption by 46 % , and land fill waste by 67 %reduced . Carbon dioxide emission has declined 27 per cent in seven years

360 degree analysis

Environment sustainability
Launched five models with CNG engine technology; Launched LPG version of Wagon R; Showcased hybrid SX4 and electric Eeco cars; Reduction in per vehicle CO2, electricity and water consumption . Customer satisfaction; Employee development and welfare; Road safety .

Social sustainability
Economic sustainability

Hike in net sale; Maximum share in market .


economic,social and environmental performances:-

o Reducing its electricity consumption per vehicle by 20 per cent in the last nine years.
o Reducing water consumption by 46 per cent

o Zero discharge of carbon dioxide emission.

o EXAMPLE: A-Star- global car of Maruti, designed in a way that 87 per cent it can be recycled.


Follows sustainability without compromising on quality. Focussed at saving the environment. Using recycling methods in the manufacturing. Developing energy saving plans.

Use of green technology - Practicing 3R (Reduce,

Reuse and Recycle)
-100% of treated waste water has been recycled and also fresh water consumption is reduced.

Environmental resilience use of steel crates for packaging purpose

use of solar energy for street lighting in Gurgaon plant Launched CNG engine technology and LPG version of Wagon R

MARUTI has been coping with the challenge- The automobile sales are increasing in India and today there is a challenge before manufacturing industries to become sustainable. MARUTI is fully committed to practicing the highest business standards based on the principles of commitment to preserving the needs of future generation.

The company consciously built sufficient capability and flexibility into its systems to quickly cater to the changing needs of the stakeholders and the external environment for its long term sustainability.

VISION OF MARUTI: building a continuously improving organization adaptable to quick changes. Providing value and satisfaction to the customer Aligning and fully involving all their employees, suppliers and dealers to face competition