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Primetime gets into OOH asset ownership! Agencies : After more than a decade in the OOH agency space, Primetime has formed a joint venture with Hythro Engineers Pvt. Ltd.to sell over 114 public utility sites in highly prominent areas in South and Central Delhi.
The street utilities offer uncluttered exposure at key locations like India Gate, Connaught Place, Africa Avenue, Safdarjung, Sarojini Market, Janpath etc This is an exciting new venture which continues Primetimes path breaking expertise in providing advertisers with innovative and cost efficient media options that deliver audiences.
ABOUT PRIMETIME
About Primetime
Ventured into ownership of television content for Doordarshan . Marketed some of the biggest serials on Indian television like Mahabharat, Dekh bhai dekh, zabaan sambhalke and Meri awaaz suno Launched Prime Market reach its pioneering out of home business, which to date remains the largest updated database for OOH planning. Ventured into the digital space with tie up with a leading adnetwork and technology provider iAvatarz
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2010
It was appointed the sole marketing agency for the STAR bouquet of channels when it was first launched in India
Appointed as the exclusive sales representatives for Sony in the Middle East market and soon US and UK feeds were added
Formed a JV with leading south African media company Kagiso to launch Radiominds which provides 360 degree service in the radio space
WHO WE ARE
Independent OOH player since 2000 Integrated Out of Home media solutions across the country Experience in handling multi-city campaigns
WHAT WE DO
Depth of coverage
HOW WE DO IT
Planning A complete understanding of the brand through the campaign information sheet Accurate planning using our online database of sites across India Local knowledge of towns, key outdoor properties and understanding competition Rate advantage Structured vendor relationship initiatives Smoother Implementation & control Proven outdoor-customized process management systems A Daily activity sheet detailing out when each site has been mounted
Anchor campaign executed in over 110 towns Dec 2010 77 additional sites (amounting to a display cost of Rs 12,79,000) offered as Free display on the back of Primetimes strong vendor relationships and keen negotiations In addition, almost all sites in the original plan were extended by atleast a week beyond the 21 days
Tata Motors
Cisco
Metro shoes
FILA
Radiocity
TTK
South Delhi
Super premium locations of South and Central Delhi Uncluttered Media at Eye level Exciting opportunities for innovations
Central Delhi
Business and administrative area as well as tourist areas and markets 64 sites covering key locations like Connaught Place, India Gate, Pandara Road, Janpath, Ashoka Road, Rashtrapati Bhavan etc
Khan Market Entry Jaisingh Road opp State Bankc Sher Shah Suri Marg
South Delhi
Most affluent residential area of Delhi Upmarket shopping areas, commercial districuts 50 sites covering important market areas of Sarojini Nagar, Lajpat Nagar, Africa Avenue, Lodhi colony, Vasant Kunj
Safdarjung Hospital
Satya Marg
INA Market
Africa Avenue Babu market, Sarojini Nagar