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SHAREKHAN LTD.
NEW DELHI
INTRODUCTION
The size of the world stock market was estimated at about $36.6 trillion US at the beginning of October 2009. The total world derivatives market has been estimated at about $791 trillion face or nominal value, 11 times the size of the entire world economy. The primary market provides the channel for sale of new securities. Secondary market refers to a market where securities are traded after being initially offered to the public in the primary market and/or listed on the Stock Exchange Sharekhan is one of the leading retail broking House running successfully since 1922 The firms online trading and investment site - www.sharekhan.com - was launched on Feb 8, 2000 . The number of trading members currently stands More than 8 Lacs.
On April 17, 2002 Sharekhan launched Speed Trade On October 01, 2007 Sharekhan again launched his another integrated Software based product Trade Tiger
SERVICES
Equities & Derivatives Sharekhan equity analysis
PRODUCTS
Classic Account: Trade Tiger Dial-N-Trade
Project is to Analysis and do research of the competitors of Sharekhan Securities Pvt. Ltd. I will analyze that how and why Sharekhan is on the top by comparing it with the other major players of the online trading.
The main facility that the company is providing is 3 in 1 account facility and the accounts are Demat Account, Trading Account and IPO account.
THREATS 1. Aggressive promotional strategies by close competitor like Religare, Angel Broking and India bulls. 2 More and more players are venturing into this domain, which can further reduce the earning of Share Khan. 3 Stock market is very volatile, risk involves is very high.
The company can adopt corporate level strategy like merger or acquisition 7.
Marketing strategy for the promotion of the company is required. Identify the core competencies of the company as well as the loose ends The problem in the company is that the call ratio of the Sharekhan Delhi is less than the other city branch. There is a need for raising the Indian Capital market in to the international standards in terms of efficiency and transparency. Thus online share trading is gaining its popularity.