PRESENTATION ON

RETAILING Promotional aspects of retail outlet THE WORLD (Interior and infrastructure facilities)

Presented by -

Hriday Prasad Singh Rakesh Kumar Subudhi

Retailing: An overview

Retailing Worlds largest private industry US$ 6.6 trillion sales annually Indian retailing Largest employer after agriculture - 8%* of population Highest outlet density in world Around 12 mn outlets Still evolving as an industry Long way to go

An overview

Evolution of Indian retail

Historic/Rural Reach Traditional/Pervasive Reach Government Supported

Modern Formats/ International

Exclusive Brand Outlets Hyper/Super Markets Department Stores Shopping Malls PDS Outlets Khadi Stores Cooperatives Convenience Stores Mom and Pop/Kiranas Weekly Markets Village Fairs Melas
Source of Entertainment Neighborhood Stores/Convenience Availability/ Low Costs / Distribution Shopping Experience/Efficiency

Classifying Indian retail

Indian retail

Modern Format retailers Supermarkets (Foodworld) Hypermarkets (Big Bazaar) Department Stores (S Stop) Specialty Chains (Ikea) Company Owned Company Operated Traditional Format Retailers Kiranas: Traditional Mom and Pop Stores Kiosks Street Markets Exclusive /Multiple Brand Outlets

Benefits to the government

Greater Per Capita Income

Greater Consumer Spending due to economic boom GDP Growth

Employ Benefits Greater ment to Govt. Exports Increasing Tax Paying Population Increased Tax Revenues Greater Sourcing From India

Reduced Tax Evasion

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ABOUT THE WORLD

The world was established on 1st Nov 2008. The world group is owned by Mr. Srinivas Sahoo He is already in the business of Mining and steel at Dhekanal. His latest foray of his business diversification is retailing in the name of the world. His future plan is of opening around 28 stores at various locations in Orissa like Balasore , Rourkela , Sambalpur etc . He is the only local player in this big retail industry in Orissa.

INFRASTRUCTURE The Size of the Retail Outlet is 16,000 sq ft, in which 9,000 sq ft is operational area and rest is parking space. The outlet has four floors and each floor has separate section of items viz 1. Ground floor - FMCG 2. Ladies apparels 3. Gends apparels 4. Kids accessories , gifts and toys. There are two outlets of the same size at Dhekanal and Behrampur.

PROMOTIONAL ACTIVITIES
Creating Customer Database The world is very soon launching green card for its Loyal customers.
SMS. Tele-calling. E-mail. Local TV ads Distribution of Pamphlets Local FM channels

Facilities
Facilities of Exchange. Fast food joint. 7 days a week Basement parking as well as a huge parking space in front of the outlet. Unique dress code for the employees. Maximum foot falls in the city. Covering all segments of customers. Very soon starting free home delivery.

Ambience survey
1. How is the environment of the outlet ? 2. If the products are economical or not ? 3. How is the services of the store ? Total respondents (10) Outcome 1. satisfied 2.average 3. not satisfied (1) (7) (2)

Thank you