Академический Документы
Профессиональный Документы
Культура Документы
Asia
95% 93% 39% 1% 37% 45% 99%
Europe
4% 1% 10%
LAM
1%
MEast
NAM
6%
5% 12%
12%
33% 87%
8%
26% 1%
2% 2%
58% 27%
Cultural Factors
Official language is English Family Languages
Sharing
Treat guests well
Culture
Location Advantage
Religions
No time difference
Destinations Kerala for Ayurvedic treatment Chennai for Eye treatment Delhi, Mumbai and Banglore for heart dental and Neuro surgery
cosmet
The number of medical tourists in India is likely to reach 3.2 million by 2015 if it continues to grow at the CAGR of 40%, suggests by the Associated Chambers of Commerce(ASSOCHAM)
Pricing Advantage
Bypass surgery, Coronary artery heart valve bypass surgery replacement
Knee Hip replacement replacement Face lift
Malaysia
Philippines Panama Singapore South Korea Taiwan
12,000
10,000 10,500 16,300 31,750 27,500
13,400
13,000 13,500 22,000 42,000 30,000
7,500
5,500 12,000 10,600 8,800
12,000
7,000 9,600 11,900 10,000
6,400
3,000 2,500 6,250-7,500 6,650 8,500
Thailand
UAE UK USA
22,000
40,900 43,000
25,000
50,600 90,000
12,700
46,000 13,000
11,500
40,200 52,000
5,000
13,000
Why India
Rich Cultural heritage Large pool of good doctors, nurses and paramedics Growing Insurance Industry Cost advantage during treatment as well as medication Less Waiting time World Class Quality High brand value of leading Indian medical professionals across the globe Vibrant Pharmaceutical industry English speaking population
Low Cost
Personalized Service
AVIATION
Ayurvedic schools, spas
HEALTH SPAS
Employment
MEDICAL TOURISM
HOTELS
Cuisine
HOSPITALS
Medical equipments and medicines
TOURISM AGENCIES
Alternative medicines
Rejuvenation Nature cure Traditional Yoga Ayurveda
Siddha medicines
Up to 80% of people in India use some form of traditional medicines Contribution to medical tourism USD 300 million
Ayurveda
Knowledge of life Sanskrit
A Hindu system of traditional herbal medicine native to India Number of units 6228(mostly micro and small) 384 educational institutions and 16,861 hospitals/ dispensaries Ayurvedic industry market - currently estimated at Rs.3000 crore (USD 600 million) Preference for natural and herbal care is increasing Celebrities who visited India for Ayurveda include Madonna, Paltrow, Uma Thurman, Kate Winslet
Risks
Quality of treatment and facilities Use of herbs containing toxic compounds Accreditation of doctors and hospitals Security of tourists Illegal purchase of organs and tissues needed for transplant
Medical Facilities
Workforce Transportation and Travel Hotels and Accommodations
High technology and world class facilities Luxurious recovery rooms Internationally accredited hospitals
Doctors and specialists are trained abroad Strong English proficiency Presence of international airports and availability of direct international flights Options for local travel: Domestic air travel, boats, buses, trains
Clean budget hotels Upscale resorts and lavish, five-star hotels Mid-range options also available.
Singapore
Popular Treatments: Hip and Knee Replacements, Dental Care, Cardiac Surgeries Alternative Treatments: Chinese Herbal medicine, Acupuncture Treatments, Ayurveda, Bioenergy, Naturopathy, Homeopathy, Hypnotherapy
Thailand
Popular Treatments: Cosmetic Surgery, Dental Care, Gender Realignment, Heart Surgery, Obesity Surgery, Oncology, Orthopedics Alternative Treatments: Herbal Medicines, Wellness Retreats, Yoga , Chiropractic Treatments, Acupuncture, Hydrotherapy and Reflexology
India Thailand
Philippines
Philippines Popular Treatments: Plastic Surgery, Organ Transplants, Hip and Knee Replacements, Eye Operations and Dental Care Alternative Treatments: Medicinal plants, Faith healing, Fringe Therapies
Singapore
Singapore
Sizeable Chinese population in Singapore and as such many alternative medicine clinics exist offering traditional Chinese medicine for all kinds of ailments Prevalence of expats Clean and structured environment
India Thailand
Philippines
Hospitable and caring Philippines Philippine citizens are internationally known for their friendly characters and willingness to lend a helping hand to anyone in need
Thailand
Global Leader in Hospitality More liberated acceptance in terms of cosmetic and sex related procedures Singapore
SWOT
Quality and Range of Services
STRENGTHS
Low Cost Internationally accredited hospitals & educated doctors Leading specialist in every field Quick TAT Presence of alternative treatments Expanding Tourism Industry
Lack of uniform pricing across hospitals Underdeveloped tourism and medical infrastructure Poor hygiene and sanitary perception Insurance companies do not recognize some Indian hospitals
OPPORTUNITIES
SWOT
WEAKNESS
THREATS
Increased demand for healthcare services from countries with aging populations Fast-paced lifestyle increases demand for wellness tourism and alternative medicine Demand from countries with underdeveloped medical facilities
Strong competition from Thailand, Singapore and Philippines Overseas medical care is not covered by other providers
Recommendations
Stronger government support is needed Research budgets and development of medical infrastructures Improve M-visa policies for medical tourists and their companions Global marketing and awareness programs Subsidies to develop the poor infrastructure Provide incentives for investments in underdeveloped areas Promote collaborative partnerships among the different hospitals and tourism industries to establish uniformity and lift standards Develop joint ventures with other international hospitals (US and Europe) for expertise of knowledge and expertise as well as gain further international recognition Partnership with insurance companies to also cover international patients
Thank You!
Sources
http://www.discovermedicaltourism.com http://www.patientsbeyondborders.com http://www.dare.co.in/news/others/2010-cwg-spark-boom-for-ayurveda-a-medical-tourismassocham.htm http://webcache.googleusercontent.com/search?q=cache:eOjnIEjJWV8J:cii.in/WebCMS/Upload/Mr%2520 A%2520K%2520Krishnakumar.pdf+ayurveda+market+size&cd=1&hl=en&ct=clnk&gl=in http://www.thehindubusinessline.in/2004/03/03/stories/2004030300551300.htm http://www.tribuneindia.com/2005/20050423/main3.htm http://heapol.oxfordjournals.org/content/25/3/248.full http://www.indianchild.com/culture%20_1.htm
Use of technology, which is at par with international standards : in medical diagnostics, imaging and testing equipment
A mature pharmaceutical industry that produces formulations and bulk drugs at lower prices A transiting public health profile sector, with large but declining burden of communicable diseases & increasing instances of disabilities due to non communicable ones
LEGAL
- The limited nature of litigation in various countries is one reason for the cheaper cost of care overseas, patients may not be covered by insurance, unable to seek compensation via malpractice lawsuits
ETHICAL
- The illegal purchase of organs and tissues for transplantation had
been alleged in countries such as India and China
DIAMOND MODEL
Poor infrastructure, corruption, terrorist activities hamper the growth
Competition is immense, Thailand, Singapore and other nations are becoming more attractive in the same genre
India is a main attraction due to low cost services, highly qualified doctors, English language as a medium of communication and hospitable culture
The Demand for Indian Doctors and the service is increasing by 30 % every year where in almost half a million foreigners are expected in 2012
Some of the relating industries which affect medical tourism are : Tourism agencies, Hotels, Hospitals, Aviation, Health Spas
Government support
Cost Differential
Singapore
Advanced health care system based on the same medical principles as those in Western countries Ultra clean and structured environment makes it a good choice for visitors who dont adjust well to culture shock Supported by a multifaceted medical hub
Thailand
Known as the world leader in medical tourism Quick Turnover, Online Appointment System Global leader in hospitality, perfect destination for treatments aimed at healing the mind and body Well developed tourism infrastructure
India Thailand
Philippines
Filipino hospitality and care, the staff will often offer a more Philippines personal level of service Boasts a selection of beautiful beaches and other tourist destinations
Singapore