Contents

1. 2. 3. The General Business Description The Industry The Market Analysis

4. The Competitive Analysis 5. 6. 7. 8. The Marketing Plan The Management Plan The Operating Plan The Financial Plan

The General Business Description

Name
Dream March

Slogan
An unforgettable moment

Logo

The General Business Description

Mission
To provide customers the best wedding event services

Vision
To be the leader in the wedding industry

Goal
To be a famous company providing elegant wedding events

Objective
To provide various, reasonable and unforgettable services

The Industry
Wedding management companies in Metro Manila

Red Ocean

The Market Analysis

The Target Customer Analysis (Main Target)
The progress of the first marriage (International)

Surveyed by Statistics Finland.com

The Market Analysis

The Target Customer Analysis (Main Target)
The Ideal Age of Marriage

From enzine article

Conclusion

Main target : From 25 to 27(women) From 27 to 30(men)

The Market Analysis

The Target Customer Analysis(Additional Target)
May-December Love Affair

The Market Analysis

The Requirements of Customers Satisfaction
Saving Time
By offering well-organized services

Satisfactory Price
By removing unnecessary expenses

Special Experience
By providing unique services

The maximization of customers satisfaction

The Competitive Analysis

Loi Villarama Events Management
- Located in Mandaluyong City

Strengths
- Much experience (around 10 years) - Specialized service for the church

Weaknesses
-Too many events (Not specialized) - Low customer awareness

The Competitive Analysis

Dreamlike Events Management
- Located in Mandaluyong City and Quezon City

Strengths
-Specialized wedding company - Various services

Weaknesses
- Expensive price - Low customer awareness

The Competitive Analysis

Events Unlimited
- Located in Mandaluyong City

Strengths
- Much experience (Since 2000) - Various package services

Weaknesses
- Expensive price - Low customer awareness

The Competitive Analysis

SWOT Analysis
Strength Weakness Opportunity Threat
- Wedding events based on various themes - Lack of experience - Located in Manila(population) - Low awareness of wedding industry

The Marketing Plan

4Ps Marketing Mix

Product Promotion

Target Market
Price Place

The Marketing Plan

Products Wedding Ceremony Preparation
Minimizing customers burden for wedding preparation

Place Selection

Wedding Plan Consultation

Preparation

Interim Check

Ceremony

Rehearsal

Additional Request

The Marketing Plan

Products Wedding Ceremony Preparation
Wedding Clothes - Groom
- Traditional clothes - Suit

The Marketing Plan

Products Wedding Ceremony Preparation
Wedding Clothes - Bride
- Bridal gowns

The Marketing Plan

Products Wedding Ceremony Preparation
Wedding Ceremony

- Indoor

- Outdoor

The Marketing Plan

Products Wedding Ceremony Preparation
Wedding Ceremony

- Various themes

The Marketing Plan

Products Photography Service
- Various and high quality themes

The Marketing Plan

Products Photography Service
- If you want

The Marketing Plan

Products Wedding Reception Preparation
- Elegant atmosphere

The Marketing Plan

Products Wedding Reception Preparation
- Various delicious food

The Marketing Plan

Price
Wedding ceremony preparation
Hair & make up* P6,000 Wedding clothes(own design) * P35,000 Wedding clothes(rent)* P10,000 Wedding decorations From P25,000 *Whole entourage

Photography service
Pre-nup pictures* Wedding & reception pictures* Post-nup pictures * *Videos included P10,000 P20,000 P10,000

Wedding reception preparation

Food preparation Place decoration Light, sound system P400 / person P25,000 P20,000

The Marketing Plan

Place

Elegant office interior

The Marketing Plan Promotion

1. Newspaper Advertisement

- Brief notification of the opening - Introduction of the wedding event company

The Marketing Plan

Promotion
Street

- Leaflet

- Events

The Marketing Plan

Promotion
Internet community

- Detailed introduction of the shop with pictures - Providing real time consultation service - Special events which provide coupons for discount

The Management Plan

Organizational Structure
Owner(Rocky)
Business partner(Filipino)

Coordinators

Office Clerk

The Management Plan

Time & Empl0yee
Business Time

Tue to Sun 09:00 18:00 (9 hours)

Employees

- Duties 1. Coordinator Reservation and preparation 2. Office clerk Receiving customers, guests and managing office facilities, answering inquiries

The Operating Plan

Physical Location

The Operating Plan

Physical Location

The Operating Plan

Office Layout

Office

C.R Coordinators office

Receiving room (some wedding stuffs) entrance

Consultation room

The Operating Plan

Partnership
Manager s office

The Financial Plan

Initial Investment
Specification
Registration fee Manager s office

Charge
P 20,000

Advance rental fee

Interior Promotion

P 50,000
P 350,000 P 50,000

Total

P 470,000

The Financial Plan

Monthly Expenses
Specification
Rental fee Manager s office Salary for employees Others

Charge
P 50,000

P 35,000
P 10,000

Total

P 95,000

The Financial Plan

Monthly Income
Specification
Wedding ceremony preparation Manager (Average : P 66,000) s office P 66,000 * 4 weeks Photography service (Average : P 40,000)

Charge
P 264,000

P 40,000 * 4 weeks

P 160,000 P 340,000

Wedding reception preparation (100 persons) (Average : P 85,000) P 85,000 * 4 weeks

Total (20% of monthly income : 764,000 * 0.2)

P 152,800

The Financial Plan

Yearly Net Income
Contents
Yearly income Manager P 152,800 * 12 s office Yearly expense P 95,000 * 12 Gross profit P 1,833,600 P 1,140,000 Tax(30% of gross profit) P 693,600* 0.3

Details
P 1,833,600

(P 1,140,000)
P 693,600 (P 208,080)

Total

P 485,520

The Financial Plan

Earn Back point

Manager s office

The Conclusion
Three Competitive Powers
1. The Competitive Price

2. The Competitive Ideas

3. The Competitive Agency System

Gross Profit

Q&A

Thank you!