Presentation on

Launching Of

“MEHENDI”
 Objectives
 Introduction
 About Mehendi
 Company Profile
 Demographic information
 Market structure
 Marketing Mix of Mehendi
 Why “US” ?
 Our strategy
 SWOT Analysis
 Barriers to overcome
 Conclusion
 Introduction
 In simple word globalization refers to
the removal of trade barriers and
integrating with the world economy to
the extent of geographical and political
barriers.
 It is the integration of markets, nations
and technologies enabling corporations
to reach around the world much faster
and cheaper.
 About Mehendi
 Henna belongs to the privet plant family.
 Henna powder is made from the leaves of the
henna bushes.
 It has been used for thousands of years for
its medicinal properties and cosmetic
properties.
 Henna is used for coloring the hair and
conditioning the hair as well. Today henna is
used for body art as well and can be used as
a substitute of tattoo.
 Company Profile
 ‘Singh’, a name synonym with the name of mehandi
in India has a union History in the manufacture of
mehandi in the country.
 ‘Singh’, the other name of popular mehandi which is
crossing the borders and can overing the hands and
legs of the foreigners as it is safe, simple and
secured.
 Singh Mehandi is the product of time tested and
trusted one since several decades much against the
innumerable competitions in the Industry.
 Indian Fashion in

Vancouver
Bindi Bangle & Jewelleries Sari Mahendi
 How Painful is This ?

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“Mehendi Time - Happy
Time”
Demographic Information
 Market Structure
 Social factors :
(a) Indian population in 100
Vancouver : 1.5
million aprx. 80

60
(b) Indian festivals are I n d ia n
40 C a n a d ia
also celebrated as,
Guru Nanak’s 20
Birthday.
0
1 st Q tr
 Political Factors :
(a) Political Stability
(b) No international conflicts
(c) Free entry and exit of firms
(d) Due to political stability no change
in economic policy.
 Marketing Mix
 MarketingMix
comprises of 5 P’s PRODUCT
which are as
follows :
PACKAGING PRICE

Marketing Mix

PROMOTION PLACEMENT
 Product
 We provide different products which are as
follows :
Henna Kits
Instant Henna paste
Henna Hair Powder
Mehendi Cones
 Price
 The prices are shown as :
 Henna Kits : $18
 Instant Henna paste :
$9.5
 Henna Hair Powder : $7
 Mehendi Cones : $4.5
 Natural Cones : $6.25
 Natural Henna Powder :
$8.7
 Placement
 We will hire local employees to sell the
products.
 Our own shop will be situated from
where products will be distributed to
the franchise shops.
 A customer relationship counter will be
placed in our shop along with a toll-free
assistance number.
 Promotion
 We will be promoting our products
through the following ways :
 Through advertising in Internet.
 Popular Magazines like
“Vancouver Fashion”,
“Vancouver View”.
 “Mehendi Melas” are going to
organise.
 Stalls will be placed outside the
parlours where free samples will be
distributed.
 Promoting through Fashion Shows
 Packaging
 The packaging of our product is designed
with the following ways :
 Ingredients are mentioned
 Process of applying is mentioned
 Packaged in a very attractive way
 Free designed samples are provided
 Free Hand Blowers are provided to parlours
with bulk purchase
 Why “US” ?
Following are the factors that contribute
towards our growth and success:
 Stringent quality control
 State-of-the-art facilities
 Hygienically packaged
 Expert team of professionals
 Timely delivery
 Market leading prices
 Our Strategy
Quality plays a pivotal role in the overall
success of our organization.
 Free from harmful chemicals and is
environment friendly. Also our mehandi is
thoroughly checked so as to ascertain
that they are free from:
 Artificial colours
 Animal ingredients
 Petrochemicals
 SWOT Analysis
 Itconsists of 4 parts, such as :
 Strength and Weakness are the Internal
Factors whereas Opportunity and Threat are
the External Factors.
SWOT Analysis

STRENGTH WEAKNESS OPPORTUNITY THREAT

 Strength
 It’snot chemically processed and has natural
ingredients.
 Not painful as permanent Tattoos.
 Our product is easy to use.
 Prices are much cheaper than other
company’s products.
 One can design his own ideas.
 Weakness
 Brand value is not so strong.
 It consumes time.
 Not so popular among males.
 Limitation in colours.
 Opportunity
 The opportunity is high as the Indian
fashion is very demandable.
 People now-a-days prefer natural
products.
 It is user friendly that’s why people
prefer it.
 Our product is also affordable.
 Threat
 Fluctuation in consumer’s tastes and
preferences.
 Due to several changes in political
factors, economic policy might leads to
instability.
 Popular competitors are already present
there as : Henna Vancouver, Fatma
Mehendi.
 Barriers to Overcome
 Change in product and services according
to customer’s demand.
 Good promotion to create a strong brand
name.
 Availability of products at affordable rate.
 By adopting their cultural structure.
 Mutual trust and confidence to maintain
customer relationship.
 To create demand among males.
 Conclusion
 While coming to the concluding part, we
can say that, mehendi not only plays a vital
role in our country but also plays an
important part outside India.
 Its natural features and easy usages of
creating designs as a substitute of tattoos
has covered a wide part of cosmetic
market.
“THANK YOU”

This project is created by :

Paritosh Das
Tanushree Bhattacharya
Santanu Paul
Subhrasis Basak