CRIMM at 2020: A Proposed Roadmap

Presented by P.P.Sengupta

CRIMM

Profile of the Presenter

B.Mech.E(Jadavpur ), MBA (Xaviers ), Fellow IIM, Calcutta. Certified Purchasing Manager(C.P.M)(First in India). Six Sigma Black Belt Certificate ,Certified Lead AssessorISO 9000,Certified Value Engineer (USA). 34 years MM experience, Presently CGM(M M), Coal India Ltd. Faculty in IIT Kharagpur, ICFIAN Business School. Member of Specification committee in Mechanical Engineering, Bureau of Indian Standards (BIS). Chartered Engineer ( Institute of Engineers, India ). Author of national, international papers, books. Life Member IIMM.
CRIMM

Topics of Discussion
Vision

and mission SWOT analysis A need for a shift in positioning Identifying our customers Suggested roles of CRIMM A ball park project estimate

CRIMM

Vision and Mission

Vision

: To be the most respected center of excellence for research in the field of SCM in India. Mission : To set up a revenue model to generate Rs 30 lakhs per year by 2015 and Rs 50 lakhs per year by 2020.
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SWOT Analysis :Strengths

IIMM

brand : global network and fraternity Partnership with IISWBM. Embedded knowledge and networking potential of 10,000 members. A body of knowledge of more than 1lakh man-years.

CRIMM

SWOT Analysis :Weaknesses

Lack

of Mind-share (compare with CMIE,ASCI) At arms length from Industry Sluggish growth

CRIMM

SWOT Analysis :Opportunities

Indias

service sector growth Retail boom Growing demand for knowledge based services Outsourcing of Research activities Hunger for right information at right time Value added services
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CRIMM

SWOT Analysis :Threats

High

time-to-market may squeeze space Loss of direction Inability to cope with high degree of ITorientation Obsolescence Mediocrity

CRIMM

A Need for a Shift in Positioning

During

past 10 years , business has been buffeted by strong forces of change Competitive pressures on next 10 years will be more intense To survive as a research organization in a disjointed manner will be nearly impossible Need to re-define our raison detre
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CRIMM

Who Are Our Customers ?

Any organization needs customers to sustain , even a church needs one. Who are ours ? Students ? Prospective Researchers who want to earn a fellowship ? No, our customer is the industry. Hence we must re-position CRIMM to become fully industry-facing. CRIMM should create intellectual wealth , become the knowledge caf for the industry.
CRIMM

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What Are the Industrys Need ?

Information

and knowledge to help managers to take better decisions Customized research Innovative knowledge products

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CRIMM

Suggested Role of CRIMM

Research

publications Subscribed database Benchmarking

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CRIMM

Research Publications

Critical issue reports (examples)

e-Procurement : Scenario scan Competency mapping of materials managers Measuring purchasing efficiency in India Focus studies (examples) Price variation formulas Salary Survey E-Commerce : legal issues Purchasing consortiums Buying from China Rfid : Indian scenario

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CRIMM

Research Publications

Professional codes

Glossary of terms Specification banks Pharmaceutical Auto Electronics FMCG Telecommunication Oil and Gas Mining
CRIMM

Industry metric reports and best practices

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Subscribed Database
Buyers

Guide Price trend analysis Freight rates Government notifications : Excise,Service tax, Sales Tax, Vat, Import and export Acts and case laws Economic indicators Commodity exchanges
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CRIMM

Benchmarking Studies
Inventory

holding Lead time trends Software ratings Transparency ratings

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CRIMM

A Ball Park Project Estimate

A

Basic Research Team (BRT) unit consisting of one analyst and two researchers Upscale by adding more BRTs Annual cost Rs 8- 10 lakhs per year per BRT A BRT can generate revenue of Rs 20 lakhs per year ( 4 projects x 3 months, Rs 5 lakhs per project ) Net earning per BRT = Rs 10-12 lakhs/year
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CRIMM

A Ball Park Project Estimate

A

corpus fund of Rs 1 crore by 2015 Raising Rs 1 lakh per organization from 100 organizations Expenditure

Advertisement / Brochure Rs 5 lakhs Promotional and Marketing expenses Rs 1000 x 500( target organizations ) = Rs 5 lakhs Total Rs 10 lakhs
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Thank You !

Thank you!
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CRIMM