NZ Marketing1 мин. чтения
NZ Marketing
Editor David Nothling-Demmer david.nothling-demmer@icg.co.nz Staff writers Monique McKenzie monique.mcKenzie@icg.co.nz Mollie Edwards mollie.edwards@icg.co.nz Commercial Manager Vernene Medcalf vernene.medcalf@icg.co.nz 09 966 0998 or 021 628 200 Des
NZ Marketing3 мин. чтения
Making Media Work For You
Some forward-thinking marketers have taken the initiative during a very difficult 2020 and are creating cross-platform ad content strategies to tastefully reach larger and highly engaged audiences. With clarity into which channels and tactics influen
NZ Marketing4 мин. чтения
A Taste Of Success
Liv Glazebrook has always had a combined passion for food and marketing. Her impressive career working with iconic Kiwi brands like Heinz Watties, Lewis Road Creamery and Whittaker’s has seen her produce incredible campaigns. It is her current role a
NZ Marketing2 мин. чтения
A Hard Sell
Carpet Court have long been associated with plush, high-end carpeting following their 2009 TVC featuring a real-life Rhino living on their carpets which then cleaned up like new. Given the success of this campaign and customer perception that the bra
NZ Marketing3 мин. чтения
On Winning
Let’s face it, if you’ve made it this far through 2020 (relatively) unscathed, then you’re winning. 2020 has been a challenging year for many individuals, businesses and brands. From muted media (Bauer comes to mind) to bumbling brands (and there hav
NZ Marketing4 мин. чтенияPopular Culture & Media Studies
Digital Dominance
The way we consume media has changed a lot over the past decade. As Internet accessibility and advancement in mobile technologies have increased, social media and streaming services have become go-to channels of choice for the majority of Kiwis. Domi
NZ Marketing2 мин. чтения
Snow Worries
To celebrate Cardrona’s 40th anniversary, the in-house marketing team were tasked with creating a unique campaign while driving brand preference and increasing pre-season sales after five consecutive years of growth. All of this needed to be achieved
NZ Marketing3 мин. чтенияTechnology & Engineering
Perception Versus Reality
In telco, credibility is built around network performance and reliability. People don’t want to worry about coverage issues, slow speeds or losing connection. A concerningly low percentage of people thought Skinny had a credible network versus compet
NZ Marketing1 мин. чтения
StopPress SHORTS
163 percent How much OOHMAA’s Q3 2020 revenue was up from Q2 3Awards dish scooped up at the 2020 Webstar Magazine Media Awards 2,402,200Listeners MediaWorks radio reaches every week 1.4 millionPeople tuned into TVNZ 1 to see the General Election unfo
NZ Marketing3 мин. чтенияPopular Culture & Media Studies
Step Up Social!
According to a white paper released by social media monitoring company, Zavy, the medium is the fastest growing channel for marketers. But, as marketing budgets come under increasing pressure as companies look to maximise ROI with minimal spend, and
NZ Marketing2 мин. чтенияPopular Culture & Media Studies
Lest We Forget
For over 100 years, Anzac Day has been of huge significance to New Zealand. In 2020 however, due to Covid-19 and for the first time in history, Anzac Day services were cancelled. With only one month until Anzac Day and while under lockdown, a small t
NZ Marketing2 мин. чтенияBusiness
Agile Insights In An Uncertain World
2020 will most certainly go down in history as one of the most volatile years for businesses for so many unexpected reasons. With businesses blindsided by such unprecedented and immediate change – how do marketers get the real-time information they n
NZ Marketing2 мин. чтенияTechnology & Engineering
Leading Live Content Creation
Auckland-based The Stream Shop are experts in live streaming and content creation, delivering an affordable, quality viewing experience optimised to share with anyone, anywhere on any platform. NZ Marketing caught up with Executive Producer, Helen Wr
NZ Marketing7 мин. чтения
Trusty TV
“The times they are a changin’,” Bob Dylan sang in 1964, and that sentiment certainly holds true 56 years later. Every year is fascinating in the media industry, but 2020 has been off the charts. During a time when Kiwis have valued local news and st
NZ Marketing2 мин. чтения
Staying On Top
Despite being one of New Zealand’s most loved and trusted brands, as the lens of society changes the demand for ethical products has risen. Meaning, Whittaker’s needed a long-term plan to retain its increasingly consumer conscious consumer base. Good
NZ Marketing2 мин. чтенияTechnology & Engineering
Breaking borders: DIGITAL B2B SALES
How do you support B2B sales in international markets without tradeshows and international travel? This is one of the big challenges we’ve had to solve in our new Covid-19 reality, because many of our clients are exporters of high value product. Unti
NZ Marketing3 мин. чтения
A Stand-out On The Page
A marketer who knows how to get the most out of her magazine advertising is Karen Warman, Marketing Manager at Resene. Taking home the Supreme Advertiser of the Year at the Webstar Magazine Media Awards 2020 – recognising those advertising partners w
NZ Marketing1 мин. чтения
Insights Are Helping Drive Action, Build Partnerships And Make Strategic Decisions
Satellite Optus Renewal - Assessing importance of Satellite delivery Sky Next Gen Box - Assessment of Opportunity - Acquisition and retention benefits Sky Broadband - Go to Market Insights - Key Opportunities across Sky segments Major Content Renewal
NZ Marketing3 мин. чтения
Dynamic Duo
FCB and Foodstuffs joined forces in 1995 and since then have gone through numerous CEOs, CMOs, brand managers, strategists, writers and art directors. In 2007, FCB presented Stickman which has been PAK’nSAVE’s running campaign for the past 12 years w
NZ Marketing4 мин. чтения
5 Myths About Loyalty Marketing Busted!
We love the concept of driving customer loyalty, but we’re not miracle workers. If you’re in a highly competitive, ‘me-too’ market then you need to make sure the basics are right. That starts with finding your point of difference. It could be in your
NZ Marketing3 мин. чтенияWorld
Make Minority Markets Matter
Beyond marketing to mainstream New Zealanders, Marketing Minds is well-positioned to reach emerging and hard-to-reach ethnic markets, namely the Chinese, who have high home ownership and makes up 10.6 percent of Auckland’s population and 5.3 percent
NZ Marketing1 мин. чтения
Engagement Had Lifted Customer Advocacy, With NPS Increasing 1 0 Points Amongst Sky Na Tion Members Since April 2020
“I really like that you have this space for us to be able to give feedback on your products and services” “I’m quite impressed that all these options are being discussed and I’m asked for my opinion” “I appreciate the opportunity to participate in sh
NZ Marketing3 мин. чтенияFinance & Money Management
Smarter Data
After witnessing low conversion rates for online campaigns, it became clear to Equifax and Kiwibank that there was wasted media spend going towards showing ads to people who did not meet the approval criteria for lending products. At the same time, t
NZ Marketing3 мин. чтения
Sustainable Across All Fields
Meridian knew it needed to better align itself with the values of its agriculture customers. The challenge was finding a way to become one with farming and share their story in a meaningful relevant way so they could grow market share. They knew the
NZ Marketing2 мин. чтения
A Lesson In Brand Loyalty
2degrees’ commitment to Fighting for Fair has been recognised on Campaign Asia’s top 1000 brands, as the Kiwi telco celebrates a rise in its global rankings. Campaign Asia’s Top 1000 Brands study is the most comprehensive consumer opinion survey in A
NZ Marketing6 мин. чтения
Precarious Or Profitable?
In the first week of April 2020, Kiwis were stunned at the news of the sudden and immediate shut down of New Zealand’s largest magazine publishing company Bauer Media. Although not entirely surprising, the closure and later sell-off is a stark remind
NZ Marketing2 мин. чтения
Health Is Wealth
In July 2018, AIA bought New Zealand’s largest life insurer Sovereign. Internally, AIA had to bring together the two businesses on a cultural level. The company had undergone massive change: a new executive team structure, a shift in location for som
NZ Marketing3 мин. чтения
Fit For Fame
Former track and field athlete and Les Mills International Founder and Executive Director, Phillip Mills, left the “unhealthy” music industry in 1980 when he had a vision to bring together the worlds of sport and performing arts. Starting with brande
NZ Marketing1 мин. чтенияPsychology
Newzealand Marketing Online
FEATURED STORY: REDEFINING THE COMMS AND MARKETING PROFESSION POST-PANDEMIC With brands now more visible than ever, but budgets tightening because of Covid-19’s impact (and recession), marketers and communications professionals need to be innovative
NZ Marketing2 мин. чтенияTechnology & Engineering
You’ve Got Mail
“Gone are the days where catalogues were dropped in a free-for-all style, casting the net wide and hoping to convert,” writes Tim MacMillan for ReachMedia. “We now have a wide range of data around demographics and purchasing behaviours available to u
…Или откройте для себя что-то новое