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What is Brand

Strategic Brand Management

Sally Bus

Managing Brands Over Geographic Boundaries

Levaraging Secondary Brand Knowledge to Build Brand Equity

Integrated Brand Communications

IBS 27dec 11 Creative Brief for Clas-exercise

Global Brand Management

Factors Influencing Successful Brand Extensions

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Creating Brand Equity

Choosing Brand Elements to Build Brand Equity

Chap 009

Building Measuring and Leveraging Brand Equity-27 Slides to Share

Brands & Branding Management Presentation & Discussion

Branding and Marketing Promotion Strategies

Brand Communications

Brand Audit Guidelines

Brand Positioning & Values

Brand Extension

STRATEGIC BRAND MANAGEMENT

Brand audit of "Smirnoff " Vodka

DOCUMENTARY LETTERS OF CREDIT

IBS Mumbai

Final PPT..Objectives

Apple iPod Promotional Strategy

PepsiCo's Focus Strategy

Discriminant Analysis-Market research

Non Parametric Tests-Marketing Reasearch

Cluster Analysis-Marketing Reasearch

Report presentation-Market Reasearch

Data preparation in Market Reasearch

Sampling Errors-MarketReasearch

Survey Methods-Market Reasearch

Secondary Data handling in Market Reasearch

Observation in Market Reasearch

Measurement in Market Reasearch

Measurement in Market Reasearch 2

Questionnaire Designf in Market Reasearch

Qualitative techniques in Market Reasearch

Experimentation in Market Reasearch

Research Proposal in Market Reasearch

Research Design in Market Reasearch