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Show me the money_ Understanding causality for ad attribution Presentation 1

IAB_MMA_MTA-Guidebook_Nov-2019

Ogihara_handbook

dbs-annual-report-2020

ことには

たとえ

ずつ

ともかく

A Models Many Faces (RW Connect Article)

What is Regression Analysis (LI Post)

rstudioconf-2020-IJL

がたい

Screenshot 2019-10-16 at 1.11.35 PM

Screenshot 2020-01-04 at 3.09.26 PM

Loreal Mena v3

What Phone to Buy

Loaf_1-3_DimonC1

Myrtl Routine

SGX_SP_EQUITY_57_27052020

Inside the University Recruitment Machine

Why the Pandemic Is So Bad in America - The Atlantic - www.theatlantic.com

Why Success Won't Make You Happy - The Atlantic - www.theatlantic.com

Netflix - Analytics Engineer.pdf

The Grand Old Meltdown - POLITICO - www.politico.com.pdf

Netflix - Analytics Engineer

Excerpts From ‘American Ground_ Unbuilding the World Trade Center’ - Part 1 - www.theatlantic.com

The Grand Old Meltdown - POLITICO - www.politico.com

DS

Causality and Statistical Learning (Andrew Gelman).pdf

SSRN-id3437468.pdf

ManchesterR_-_Market_Mix_Modelling_in_R_-_Steve_Cookson_-_20160517

Contrastive Topic

Challenges And Opportunities In Media Mix Modeling (2017)

Does Retail Advertising Work? Measuring the Effects of Advertising on Sales via a Controlled Experiment on Yahoo! (2012)

Prediction of Advertiser Churn for Google AdWords (2011).pdf

The Optimal Mix of TV and Online Adsto Maximize Reach (2013)

Bias Correction For Paid Search In Media Mix Modeling (2018)

Advertising on YouTube and TV (2015)

Measuring Cross-Device Online Audiences (2016)

Attribution Model Evaluation (2018)

Ad Attributes and Attribution (2012)

Differential coding of perception.pdf

Predicting the Present with Google Trends (2011).pdf

Repetition and Proximity Increase Advertising Effectiveness (2016)

Introduction to Algorithmic Marketing

LOreal_MENA_v3

myrtl_routine.pdf

FMDS-Journal-Issue-01-2018

IAB_Measurement_Toolkit_Online (4)