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Repositioning Dynamics and Pricing Strategy

Making effective pricing decisions Kostis Indounas

Perceptions of Price Unfairness- Antecedents and Consequences

Managing the influence of internal and external determinants on international industrial pricing strategies Howard Formana,T, James M. Huntb,1

Pricing strategy- A review of 22 years of marketing research Mario Kienzlera,⁎, Christian Kowalkowskia,b T