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Repositioning Dynamics and Pricing Strategy

Making effective pricing decisions Kostis Indounas

Managing the influence of internal and external determinants on international industrial pricing strategies Howard Formana,T, James M. Huntb,1

Pricing strategy- A review of 22 years of marketing research Mario Kienzlera,⁎, Christian Kowalkowskia,b T

Perceptions of Price Unfairness- Antecedents and Consequences